InMoment XI

JUNE 13, 2013

Last month when Michael Allenson was asked to write a column for Loyalty360 that addressed voice of the customer and loyalty programs, no doubt the fever pitch that was swelling around his suburban Chicago neighborhood affected his editorial judgement. View Article

Customer Engagement 150

Customer Engagement Engagement Loyalty Programs Loyalty 150

ECXO

NOVEMBER 19, 2024

Retention & Advocacy : Post-purchase support, loyalty programs, and regular check-ins to turn satisfied customers into brand advocates (similar to how the Rebel Alliance keeps their allies close).

Customer Experience 296

Customer Experience Social Media Customer Journeys Touchpoint 296

Michelli Experience

MARCH 2, 2016

Recently Starbucks announced a change in their highly regarded loyalty program and I heard both praise and deep criticism. Sadly, I felt very old because in 2004 the mere mention of a loyalty program at Starbucks was not well-received. 2) Drive Profitability – Every customer should be treated caringly and with respect.

Loyalty Programs 100

Loyalty Programs Loyalty Rewards Programs How To 100

Experience Investigators by 360Connext

NOVEMBER 13, 2014

” Meanwhile, more than 80% of the survey respondents said retailer loyalty programs influence where they shop. This is another type of reassurance for customers. Starbucks ranked well above others in terms of being a “great loyalty program.” Will I be rewarded for my behavior?

Customer Confidence 279

Customer Confidence Report Retail Loyalty Programs 279

ShepHyken

FEBRUARY 16, 2025

What Customers Really Want From a Loyalty Program by Eileen Stephens (CMSWire) Customer loyalty programs have become a multi-million-dollar industry and a critical driver of revenue for brands. Forecasts point to significant growth in spend expected through loyalty programs in 2025.

Loyalty Programs 80

Loyalty Programs Customer Service Customer Journeys Loyalty 80

Experience Investigators by 360Connext

DECEMBER 15, 2014

For leaders to make smart decisions about who the best, most loyal and most profitable customers are, they need to understand the makeup of the customer population. This often means creating special loyalty programs , elite experiences, and special perks to maintain the top 1% of customers. Welcome everybody.

Loyalty Programs 268

Loyalty Programs Airlines Social Media Loyalty 268

Experience Investigators by 360Connext

NOVEMBER 12, 2014

In the rush to amaze and delight, a la Zappos , organizations often overlook ways to truly provide experiences meaningful to that customer. A gentleman who travels extensively and is a top-tier member of a hotel loyalty program was telling me he just wished they’d ask him a few questions. A great experience, but for whom?

Brands 259

Brands Hotels Consulting Loyalty Programs 259

Help.com

MARCH 14, 2016

71% of customers are ready and willing to part ways with your company. We share a few tips below that can help boost your customer engagement and create a culture of loyal, happy customers. Make your business more customer-centric. “A Reward loyal customers. Video in customer support is growing.

Customer Engagement 114

Customer Engagement Engagement Tips Social Media 114

Win the Customer

SEPTEMBER 21, 2020

Instead of always trying to rope in new customers, you should focus your time and effort in improving the experience of these existing clientele. In this article, we’ll be looking at ways in which you can increase sales and customer engagement for your Shopify store. Improve Your Customer Support. Summing Up.

Sales 111

Sales Customer Engagement e-support Engagement 111

rethinkCX

FEBRUARY 17, 2025

Gamification & Community Building Engaging customers through gamification, rewards, and exclusive communities boosts long-term loyalty. Examples include: Loyalty programs that reward continued subscriptions. According to Zuora, businesses with flexible pricing see 20-30% higher retention rates.

Gamification 52

Gamification Engagement Customer Engagement e-support 52

Oracle

JANUARY 4, 2021

Design your loyalty program to foster engagement. Design your loyalty program with your goals and objectives in mind. Their objectives are to increase customer engagement and gain access to better customer data. Invest in technology to rollout loyalty programs across channels.

Loyalty Programs 75

Loyalty Programs Loyalty Brands CRM 75

ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program.

Loyalty Programs 72

Loyalty Programs Loyalty Omni-Channel Advertising 72

InMoment XI

NOVEMBER 18, 2024

Behavioral Data Purchase history Browsing activity Engagement with content or promotions Behavioral data helps you identify patterns in how customers engage with products, websites, or marketing materials. It sheds light on preferred products, purchasing frequency, and typical customer journeys.

Analysis 195

Analysis Customer Journeys Social Media Analytics 195

CSM Magazine

APRIL 3, 2025

Transforming Customer Engagement with NFTs and Loyalty Programs Web3 platforms are leveraging non-fungible tokens (NFTs) and blockchain-based loyalty programs to reimagine customer engagement strategies: Dynamic Rewards : Traditional loyalty programs are static, often requiring customers to accrue points that may have limited value.

Customer Experience 52

Customer Experience Loyalty Programs Government Gamification 52

ProProfs Chat

MAY 31, 2019

Increasing customer retention by just 5% boosts your profits by 25-95%. 20% of customers are typically responsible for 80% of a company’s revenue. # How to Cultivate Customer Loyalty. The question arises as to what approach should a business take to cultivate brand loyalty among its customers.

Loyalty Programs 66

Loyalty Programs Loyalty Net Promoter Score How To 66

Ecrion

SEPTEMBER 3, 2020

How to Boost Digital Customer Engagement | Measuring Digital Customer Engagement. Customer engagement has always been a key element of any business marketing strategy. However, the digital age has made it easier and more important to engage with customers in positive ways. Newsletters.

Customer Engagement 98

Customer Engagement Engagement Social Media Touchpoint 98

Michelli Experience

MARCH 1, 2016

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Loyalty Programs 100

Loyalty Programs Loyalty How To Customers 100

Retently

NOVEMBER 27, 2024

Focus on building long-term relationships through customer loyalty programs, social media engagement, and influencer collaborations to keep customers coming back. Regularly analyze and adapt your strategies to stay ahead of the competition and meet evolving customer expectations.

Ecommerce 148

Ecommerce Sales Strategy Tips 148

Optimove

JULY 12, 2021

Customers have an alternative to almost every brand, and competition is fierce for every industry and vertical out there. That’s why customer engagement must become an essential KPI for every business that cares about loyalty and lifetime value. What Are Some Customer Engagement Strategies?

CRM 98

CRM Customer Engagement Engagement Strategy 98

InMoment XI

OCTOBER 23, 2024

Keep customers in the loop with personalized messages about account activity, new products, or special offers. Regular communication helps build trust and keeps customers engaged with your services. Introduce loyalty programs to reward long-term customers for their continued use of your banking services.

Banking 195

Banking Customer Experience Effort Score Financial 195

ShepHyken

MAY 26, 2023

She writes about next-generation loyalty programs and how they can enhance customer experience. These programs revolutionize how businesses engage and retain customers by incorporating elements such as gamification, personalization, experiential rewards, and social loyalty.

Loyalty Programs 62

Loyalty Programs Loyalty Gamification Customer Experience 62

Influitive

FEBRUARY 26, 2020

Loyalty programs are pretty commonplace with consumer brands but don’t seem to be as prevalent in B2B. This is because the traditional loyalty model of cash incentives doesn’t translate as well to business customers. The post 5 Tips for B2B Loyalty Programs Inspired by B2C appeared first on Influitive. . […].

Loyalty Programs 66

Loyalty Programs B2C B2B Loyalty 66

Currency Alliance

AUGUST 15, 2024

This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand. Personalization comprises four key strategic initiatives.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Ecommerce 52

Kitewheel

JULY 27, 2020

Why Customer Loyalty Programs Matter. Customer loyalty programs influence the likelihood that a customer will continue purchasing from a given company rather than their competition. So, what makes a customer loyal to a brand? The Benefits of Loyalty Programs .

Loyalty Programs 52

Loyalty Programs Loyalty Rewards Programs Gamification 52

Optimove

JUNE 22, 2023

So for example when a customer walks through the very department where their online ‘wish-list’ sneakers are on sale, a timely, unmissable discount via push notification would be the perfect trigger action. ” Loyalty programs : Geofencing can be used to reward customers who frequently visit specific locations.

Customer Engagement 98

Customer Engagement Technology Engagement Loyalty Programs 98

Optimove

MARCH 6, 2025

See the difference control groups make in this guide Download Now Why it Matters: This post is important for retail marketers as it highlights how loyalty programs extend beyond simple discounts to foster deeper engagement and long-term brand affinity. A transaction may be hours, days, or weeks down the road. #4.

Retail 59

Retail Loyalty Gamification Loyalty Programs 59

Blake Morgan

NOVEMBER 12, 2024

Leveraging Technology Technology drives improvements in customer engagement, from AI-powered ordering to personalized loyalty programs. These tools enhance convenience and deepen customer relationships. Jack in the Box prioritizes delivering the same high standard across every channel.

Strategy 64

Strategy Marketing Customer Experience Social Media 64

Optimove

JANUARY 6, 2025

When First Timers Make a Second Purchase: 39% of fashion and beauty customers return to make a second purchase within the first month, and 62.5% return to repurchase within three monthstarget this window to boost loyalty. Higher Spend: Repeat customers spend 23% more per order than one-time buyers.

Fashion 59

Fashion Gamification Omni-Channel Loyalty Programs 59

Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

CSM Magazine

JULY 5, 2024

Customer loyalty programs are more than just a way to reward repeat customers—they’re a strategic investment in building long-term relationships and driving consistent revenue. But how do you measure the success of such programs?

Loyalty Programs 52

Loyalty Programs Loyalty Measurement Brands 52

SurveySensum

NOVEMBER 5, 2024

Let’s discover its top 6 drivers behind customer loyalty. Strong Loyalty Program Nike’s loyalty program is more than just a point system. NikePlus is a textbook example of how to do customer loyalty right.

NPS 52

NPS Loyalty Strategy Loyalty Programs 52

Forrester's Customer Insights

MARCH 26, 2024

Learn about the potential of predictive AI — and, now, generative AI — in enhancing loyalty programs and strategies.

Loyalty Programs 53

Loyalty Programs Loyalty Strategy B2C 53

Lumoa

FEBRUARY 9, 2023

It involves measuring customer effort on customer service interactions, such as the number of customer emails received, the length of customer wait times, and the number of customer complaints. This helps to ensure customer satisfaction and builds long-term customer loyalty.

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

Beyond Philosophy

JUNE 1, 2015

Are, beyond customers who would be loyal anyway, are they driving more purchase activity and narrowed consideration sets? And, what is the impact of loyalty programs on enterprise profitability? Key among these are: Integrate Loyalty Into the Full Experience. Michael Lowenstein, Ph.D., Use the Data.

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Hotels 60

PK

JANUARY 25, 2019

There are many theories as to why some loyalty programs succeed while others either fail or exist on autopilot without generating ongoing customer engagement. The science behind habitual consumer behavior offers insights that loyalty marketers should leverage when designing and implementing loyalty programs.

Loyalty Programs 53

Loyalty Programs Loyalty Gamification Consumers 53

ShepHyken

FEBRUARY 3, 2025

An elevated customer experience often allows companies to charge a premium price and cultivate a loyal customer base. Building emotional connections with customers is more powerful than relying solely on points and perks in loyalty programs.

Loyalty Programs 80

Loyalty Programs Loyalty Connections Brands 80

Happy or Not

DECEMBER 17, 2024

Customer retention and customer loyalty are crucial indicators of a successful voice of the customer program, and customer loyalty program examples can further demonstrate their impact. The best customer loyalty programs take customer input seriously and use it to make improvements.

Loyalty Programs 36

Loyalty Programs Social Media Net Promoter Score Effort Score 36