ECXO

JANUARY 30, 2024

Telling stories that evoke emotions can be a powerful way to engage customers. Success stories, customer testimonials, and stories about your brand’s journey can help create a strong emotional bond with your customers. Inclusive Marketing: The amygdala is also involved in empathy.

Rewards Programs 156

Rewards Programs Loyalty Brands Connections 156

Experience Investigators by 360Connext

APRIL 23, 2015

I was thrilled to have the opportunity to interview Amy Jackson, Senior Director of Brand Strategy and Consumer Marketing for TripIt from Concur while I was at the South By Southwest Interactive festival in Austin, Texas back in March. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience.

Social Media 110

Social Media Travel Rewards Programs Innovation 110

CSM Magazine

AUGUST 21, 2023

Customer engagement has become one of the most critical success factors for retailers looking to drive sales, loyalty, and overall business growth. However, with the increasing complexity and diversity of today’s retail environment, engaging with customers has become a more challenging task.

Retail 52

Retail Customer Engagement Engagement Social Media 52

CSM Magazine

OCTOBER 21, 2024

Ambience isn’t just ‘nice to have’; it’s part of what keeps customers engaged – without them even realizing it. When tech runs smoothly, customers won’t even notice it’s there. The global market for video surveillance is expected to reach $145 billion by 2029, growing at an impressive annual rate of over 12%​.

Retail 52

Retail Engagement Customer Experience Tips 52

CSM Magazine

MAY 24, 2021

Since the COVID-19 pandemic began, brands and businesses have been compelled to re-evaluate their marketing strategies and business landscapes. With the pandemic remaining widespread, business owners are now asking the question—how to maintain strong customer engagement during COVID-19? Reinventing Customer Engagement.

Customer Engagement 52

Customer Engagement Engagement Social Media How To 52

Michelli Experience

MARCH 2, 2016

Panera bread has a loyalty program which motivates customer behavior through intermittent reinforcement. As for game theory, reward programs benefit from many components like mastery, setting levels, immediate recognition, and the ability to celebrate in one’s own social network.

Loyalty Programs 100

Loyalty Programs Loyalty Rewards Programs How To 100

InMoment XI

OCTOBER 8, 2024

A customer experience program helps your organization improve customer experience by facilitating cross-functional collaboration between various departments such as sales, marketing, support, etc. Improving the customer experience will help your business stand out in the market and attract more customers.

Customer Experience 195

Customer Experience Self Service How To Net Promoter Score 195

ProProfs Chat

FEBRUARY 22, 2019

To keep customers engaged, it is important for a loyalty program to focus on their needs & aspirations to ensure they feel satisfied in their relationship with a brand. So, focusing on making customer retention rate stay high can create a tremendous competitive advantage for a brand and lead them to growth.

Customer Retention 82

Customer Retention Engagement Strategy Rewards Programs 82

InteractionMetrics

MARCH 27, 2025

That’s a huge return on investment for simply treating customers a little better. Plus, loyal customers do more than just give you their money. They often become your best marketers, recommending you to friends, posting reviews, and championing your brand. Tiered Rewards: Customers earn status as they make more purchases.

Customer Retention 52

Customer Retention Strategy How To Net Promoter Score 52

Retently

OCTOBER 23, 2024

Keep It Short : Ask only essential questions to respect the customer’s time while gathering valuable feedback. Use Demographic Data: Leverage quiz responses to tailor future marketing campaigns. How satisfied are you with the rewards program? Retention Opportunities :: How likely are you to recommend our brand?

Ecommerce 110

Ecommerce Survey Retail NPS 110

OpinionLab

MAY 4, 2017

Maybe they don’t have other good options, maybe the switching costs are too high, or maybe they are trapped by a rewards program. Market dynamics are constantly changing and circumstances that “trap” customers could disappear overnight. A new competitor could enter the market.

Sports 79

Sports Apparel Rewards Programs Omni-Channel 79

ModSquad

MAY 26, 2020

With an eye toward creating more than just an interaction with their customers, companies strive to serve a holistic experience with the end user. An open CRM tool easily connects these touch points, from tracking spend to product preferences, including loyalty and reward programs. Provide smarter assistance.

CRM 84

CRM Customer Experience Rewards Programs Social Media 84

Optimove

JULY 20, 2023

What is Omnichannel Marketing? Omnichannel marketing refers to a marketing approach that aims to create a consistent brand experience by utilizing various channels to engage customers. Omnichannel marketing focuses on delivering a consistent customer journey, regardless of the channel a customer uses.

Omni-Channel 40

Omni-Channel Marketing Social Media Rewards Programs 40

Kitewheel

JULY 27, 2020

Often, these programs are implemented by marketing teams, but they can be implemented by customer service or a dedicated team as well. The benefits of loyalty programs tend to fall into two categories, increasing customer engagement and maximizing customer value. What Makes a Good Loyalty Program? .

Loyalty Programs 52

Loyalty Programs Loyalty Rewards Programs Gamification 52

CX University

NOVEMBER 21, 2020

Customer-facing teams in sales and service-orientated environments embrace the concept. Marketing teams use it to get to know their customers, to personalise their brand reach and encourage brand loyalty.

Net Promoter Score 98

Net Promoter Score Brands Effort Score Loyalty Programs 98

Second to None

FEBRUARY 4, 2020

Another industry that is utilizing direct communication with customers is hospitality. These brands commonly use their mobile application to implement rewards programs and other opportunities meant to provide added-value to the customer and convince them to return to your brand.

Consumers 67

Consumers Strategy How To Hospitality 67

Avaya

OCTOBER 4, 2016

Cord Himelstein, Head of Marketing for Michael C. Fina Recognition, has helped the company become a leading provider of employee recognition and incentive programs. Since 2007, he has been responsible for leading the company’s strategic marketing initiatives and communications efforts. Today Michael C.

Rewards Programs 67

Rewards Programs Call Center Employee Engagement Retail 67

Forrester's Customer Insights

MARCH 26, 2019

The industry seems to be quick to dismiss the partnership, especially the rewards program – but we think they’re missing the bigger picture. There’s an awful lot more at stake here than credit card rewards. Apple and Goldman Sachs are partnering to deliver a new credit card.

Banking 52

Banking Industry Rewards Programs Financial 52

Kitewheel

MARCH 25, 2019

Most businesses struggle to connect all of the relevant data on their customer experience. The fact is that while many marketers are trying to connect data and tear down silos, this requires organizational buy-in that usually only comes with customer journey thinking. Customers are creatures of the now.

Hotels 76

Hotels ROI Customer Journeys Retail 76

CSM Magazine

JANUARY 2, 2023

If you want to convince your customers to give you their loyalty, you’re going to need to understand what they want, so you can give it to them. To find out, you need to conduct market research on your target demographic. You can give your customers a short survey when they buy something, with a small bonus for filling it out.

Rewards Programs 52

Rewards Programs Loyalty Customers Customer Satisfaction 52

ModSquad

MAY 26, 2020

With an eye toward creating more than just an interaction with their customers, companies strive to serve a holistic experience with the end user. An open CRM tool easily connects these touch points, from tracking spend to product preferences, including loyalty and reward programs. Provide smarter assistance.

CRM 52

CRM Customer Experience Rewards Programs Social Media 52

Bold360

APRIL 27, 2017

The Qubit Future of Travel Report 2016 shows that investing in customer satisfaction can be equally as important as competing on price points. Many businesses in the travel industry have tried out loyalty schemes and reward programs with varied success. But digital is more than just marketing and technology.

Tourism 56

Tourism Travel Customer Service Airlines 56

CustomerSuccessBox

NOVEMBER 16, 2021

How to anticipate most of the customer needs? Avoiding difficult customer conversations in the first place? Outreach is a marketing tactic at its core. However, you can utilize this concept to help your customer-facing team find out solutions to their problems. What is Customer Outreach? Why is it important?

Customer Success 52

Customer Success Management Case Study Rewards Programs 52

Strativity

MAY 25, 2023

To combat this, brands must de-emphasize reliance on these providers and take back their customer relationships. Understand the experience your customers are hungry for. Customers have more restaurant choices than ever. Sample new channels to reach new customers. This can be achieved in six steps: 1.

Brands 52

Brands Loyalty Programs e-support Rewards Programs 52

Retently

MARCH 18, 2024

Moreover, seeking feedback through customer service surveys underlines the company’s commitment to building a strong, two-way relationship and the dedication to ongoing improvement. By identifying patterns in customer responses, companies can spot specific areas lacking attention.

Survey 120

Survey Customer Service Strategy Effort Score 120

Currency Alliance

JUNE 11, 2017

To get customers re-engaged, brands are making it easier to participate in their loyalty programs and are offering enhanced ways to redeem – so customers can make use of even small amounts of points/miles. Customers now have a massive choice with a few flicks of their screen. The world has moved on.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Rewards Programs 52

Strativity

APRIL 27, 2023

But the market was peaking. McDonald’s, Starbucks, Domino’s, Taco Bell, and Chick-fil-A, all regarded as best in class, were barely able to reach parity with third-party delivery services in mobile market share growth in 2022. DoorDash— the largest and fastest-growing portion of the market with ~65% of sales is a great case in point.

Strategy 52

Strategy e-support Roadmap Customer relationships 52

Strativity

APRIL 27, 2023

But the market was peaking. McDonald’s, Starbucks, Domino’s, Taco Bell, and Chick-fil-A, all regarded as best in class, were barely able to reach parity with third-party delivery services in mobile market share growth in 2022. DoorDash— the largest and fastest-growing portion of the market with ~65% of sales is a great case in point.

Roadmap 52

Roadmap Customer relationships Brands e-support 52

Gainsight

FEBRUARY 12, 2019

As customer success becomes more and more established, the relationship between PM and CS has the potential of mirroring the sales and marketing challenges many companies struggle with. That’s because CS (and Support) are hearing product requests from customers, but the processes to manage those requests can leave a lot to be desired.

Rewards Programs 45

Rewards Programs Report Customers Customer Success 45

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

ModSquad

MAY 26, 2020

With an eye toward creating more than just an interaction with their customers, companies strive to serve a holistic experience with the end user. An open CRM tool easily connects these touch points, from tracking spend to product preferences, including loyalty and reward programs. Provide smarter assistance.

CRM 40

CRM Customer Experience Rewards Programs Social Media 40

Currency Alliance

JUNE 19, 2019

Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. Looking beyond transactional rewards. A number of brands who featured in the awards have successfully harnessed market forces for themselves.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. There’s a lot of useful takeaways in this, for loyalty marketers.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

MARCH 21, 2019

Loyalty systems were some of the first marketing technology, dating back 35 years. Customer-side, the greater control and flexibility around data, enabled by microservices, is experienced as more rapid deployment of features, accurate personalization, greater relevancy, and an improved perception of the brand. It seems doubtful.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Kitewheel

MARCH 4, 2019

There is huge market pressure to make great deals. To solve this problem, airlines should use real-time interaction management(RTIM) to track each customer across time and determine the next best experience for them. Contextual relevance drives customer engagement. Travel and hospitality companies have a difficult job.

Travel 40

Travel Hospitality Customer Journeys Examples 40

Currency Alliance

JUNE 11, 2019

Rather, banks must do a better job of leveraging their existing strengths – their goldmine of customer data and, most profitably of all, their wide-ranging merchant networks – to create their own, new and compelling reasons for customers to remain loyal. Extra what? For starters, it isn’t financially sustainable.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

JANUARY 22, 2020

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40