ShepHyken

FEBRUARY 9, 2025

My Comment: We kick off this weeks Top Five roundup with a nod to yesterdays biggest sporting event in the US, the Super Bowl. This article focuses on how the NFL (National Football League for those outside the US) continues to work on the customer/fan experience.

Customer Service 74

Customer Service Sports Rewards Programs Comparison 74

Optimove

MARCH 20, 2025

Greater precision in customer engagement, improved personalization, and scalable CRM execution across markets. Superapps, GenAI, and the Future of Customer Conversations | Josh Diner, Head of Product Marketing, Infobip With 9 out of 10 Gen Z consumers preferring chat over calls, businesses must evolve their engagement strategies.

Connections 52

Connections Gamification Marketing CRM 52

OpinionLab

MAY 4, 2017

Analyzing actions without truly understanding the “why” behind them can, in many cases, lead to an incomplete or even inaccurate view of customers’ needs and desires. Consider a sports example, known for highly emotional fan behavior. This post originally appeared on our parent company’s blog, Verint Customer Engagement.

Sports 79

Sports Apparel Rewards Programs Omni-Channel 79

SuiteCX

JUNE 15, 2017

Especially if a loyalty program is part of your strategy. Customers do not react well to being told “you cannot join this brilliant reward program because we need a control group and you’re in it”. Self-selection bias; this is the big loyalty program measurement challenge. They are equally important.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

SuiteCX

JUNE 15, 2017

Especially if a loyalty program is part of your strategy. Customers do not react well to being told “you cannot join this brilliant reward program because we need a control group and you’re in it”. Self-selection bias; this is the big loyalty program measurement challenge. They are equally important.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

Currency Alliance

MARCH 21, 2019

As a result, vendors such as Oracle, Comarch, Kobie, Epsilon, Unisys, and perhaps another dozen have been able to maintain their installed base among the largest loyalty programs, while another hundred vendors provide stand-alone solutions to medium and smaller companies. But break up those monolithic platforms, we must.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Currency Alliance

FEBRUARY 26, 2019

The reality is that there are a lot of people slapping each other’s backs about incremental gains, while most brands still have less than 1/3 rd of customers active in their loyalty programs. A loyalty program should be relevant to 80% of customers. How can we call that success? A little more context.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45