Thematic

JUNE 13, 2023

More businesses aim to capture Voice of Customer (VoC) data each year. But only 14% of marketers feel customer experience is their strongest company trait. You already know you need an amazing customer experience (CX) to keep retention high. Or they might discover that they need to improve their customer service.

Voice of Customer 62

Voice of Customer Tools Customer Experience Net Promoter Score 62

eglobalis

MARCH 30, 2025

Meanwhile, customers now interact with brands constantly through digital channels, generating a wealth of real-time signals. A SaaS provider might set an alert if a customers health score falls below a threshold, triggering an outreach to that customer.

Survey 320

Survey Banking NPS Effort Score 320

Lumoa

FEBRUARY 6, 2018

Is customer centricity already part of the company DNA and culture? Are there efficient processes in place for analyzing customer data or communicating customer insights? Is the ecosystem of customer engagement tools and technologies integrated and seamless, or are they siloed?

Customer Experience 304

Customer Experience Customer Centricity Self Service Culture 304

CloudCherry

DECEMBER 1, 2018

Philosophically, CX and CS have the same general goal, which is to strengthen customer engagement, retention and brand advocacy. Here’s why customer success is not the same as customer experience, and why treating them the same will let your CX lag behind your competition. Customer experience involves everyone’s voice.

Customer Success 247

Customer Success Customer Experience CEM Touchpoint 247

Calabrio

MARCH 25, 2025

Table of Contents What is the Voice of the Customer (VoC)? Types of VoC Tools How Voice of Customer Tools Work 10 of the Best Voice of the Customer Tools for 2025 Choosing the Right VoC Software for Your Needs What is the Voice of the Customer (VoC)?

Software 130

Software Customer Journeys Tools Contact Center 130

Totango

OCTOBER 3, 2019

Gone are the days when you can produce a standard-issue product and expect customers to happily purchase it, again and again. Customers have more choices than ever, so it’s critical that you take a customer-centered approach and offer personalized customer engagement. Monitor changing customer goals.

Customer Engagement 68

Customer Engagement Engagement Software Customers 68

Second to None

OCTOBER 16, 2018

Adopting these novel methodologies as a cog in your brand experience platform can help your team encourage high levels of customer engagement across different points along the customer journey. Meeting customers where they already are reduces the effort it takes to find your brand.

Customer Engagement 67

Customer Engagement Engagement Ecommerce Retail 67

Strativity

SEPTEMBER 2, 2015

It’s presence, or lack thereof, can ultimately strengthen, or weaken, customer relationships. Our latest CX Pulse study on Voice of Customer has shown that, for the majority of customers who provide companies with their feedback via surveys, there is little to no attempt for follow-up with customers based on the feedback they provide.

Voice of Customer 40

Voice of Customer Infographics Customer Centricity Study 40

CloudCherry

OCTOBER 30, 2018

Philosophically, CX and CS have the same general goal, which is to strengthen customer engagement, retention and brand advocacy. Here’s why customer success is not the same as customer experience, and why treating them the same will let your CX lag behind your competition. Customer experience involves everyone’s voice.

Customer Success 186

Customer Success Customer Experience CEM Touchpoint 186

Thematic

FEBRUARY 24, 2025

After implementing improvements, menu update times dropped from 11 seconds to under 3 seconds, significantly improving satisfaction​ By leveraging real-time Voice of Customer feedback, businesses can detect issues early, optimize customer experience, and prevent churn.

Strategy 62

Strategy Customer Experience Social Media Handbook 62

Second to None

MARCH 7, 2018

The ability to curate high levels of customer engagement can help brands to increase their customer retention rate, which can have a direct impact on overall profitability. To learn more about customer engagement strategies, check out the following piece written by Kenneth Adams for Forbes.

Customer Engagement 54

Customer Engagement Engagement Effort Score Groups 54

Kitewheel

APRIL 15, 2019

Excellence in customer experience can only be delivered when every department is aligned. When integrated with Voice of Customer, this data proves even more powerful. The Importance of Voice Analytics For the CX Journey. Voice of the Customer is Only the Beginning. Voice of Customer isn’t new.

Voice of Customer 40

Voice of Customer Customer Journeys Analytics Feedback 40

SurveySparrow

DECEMBER 27, 2023

In this blog post, we will explore the three best Voice of the Customer framework for B2B SaaS companies, highlighting their benefits and providing practical advice for leveraging them effectively. What is Voice of Customer Framework? How Beneficial is the Voice of Customer Framework? Let’s dive in!

Voice of Customer 52

Voice of Customer B2B Net Promoter Score Effort Score 52

Kapta Customer Success

OCTOBER 9, 2023

Are you developing and capturing the voice of your customers for customer advocacy? More than 75% of B2B buyers consult three or more sources of advocacy before making a purchase decision, according to Gartner.

Voice of Customer 59

Voice of Customer B2B Consulting Customers 59

Lumoa

JANUARY 11, 2022

Without a properly crafted customer survey, you would not get enough data. Both these steps of building the Voice of Customer-program are essential for its success. However, when debating survey vs. analytics, professionals often forget why they started the customer experience management program in the first place.

NPS 243

NPS Software Net Promoter Score Survey 243

Lumoa

AUGUST 8, 2023

So, if you’re ready to transform your customer feedback into a driving force for positive change, dive into this article and learn how to make the most of your customer surveys! Customers are an integral part of any business’s success. Obviously, businesses wouldn’t exist without them!

Analysis 195

Analysis Survey Feedback How To 195

Storyminers

MAY 21, 2020

He recently caught up with CMO to discuss the ongoing challenges many marketing leaders and their brands are facing when coping with the rapid organisational change presented by digital disruption and next-generation customer engagement.

Voice of Customer 147

Voice of Customer Culture Fashion Strategy 147

CX Journey

OCTOBER 30, 2018

Journey Voice of customer Engagement Culture Automation Security Experience Metrics Transformation Let's start with a definition of "buzzword." According to dictionary.com , it is a word or phrase, often sounding authoritative or technical, that is a vogue term in a particular profession, field of study, popular culture, etc.

Culture 88

Culture Voice of Customer Metrics Customer Experience Professionals 88

Waypoint Group

JUNE 2, 2020

What is B2B “Customer Engagement” and why does it matter? Are your current processes truly “engaging” your customers, or just trying to sell them more stuff?

B2B 52

B2B Customer Engagement Engagement Customer Success 52

Waypoint Group

OCTOBER 6, 2021

That’s the trouble with most Customer Success / “customer engagement” strategies. We look at “customer engagement” as process by which customers engage with the vendor, yet that’s largely backwards as a lagging indicator. The post Want to improve customer engagement?

Customer Engagement 49

Customer Engagement Engagement B2C B2B 49

InMoment XI

FEBRUARY 12, 2024

Integrated CX vs. CX Integrations While integrated CX and CX integrations may sound similar, they have different meanings and applications for businesses looking to improve their customer engagement. Define Your Customer Touch Points Start by mapping out all the touchpoints where your customers interact with your business.

Effort Score 195

Effort Score NPS Net Promoter Score ROI 195

Beyond Philosophy

MAY 21, 2022

Verint is an expert in the Voice of Customer and have been for over 25 years. Their Verint on the Engagement Capacity Gap report is essential reading for experience professionals today. Please tell us how we are doing!

Voice of Customer 15

Voice of Customer Conference Consulting Financial 15

Thematic

MARCH 2, 2025

In the case of LendingTree , they analyzed customer feedback and discovered that late-night lender calls were a major churn factor. By adjusting their outreach strategy, they reduced complaints and increased customer engagement. How to Collect Customer Insights Understanding customers starts with collecting the right insights.

Customer Insights 62

Customer Insights Analysis Social Media Analytics 62

Beyond Philosophy

MAY 7, 2022

In this episode, we talk with Chief Marketing Officer of Verint, Celia Fleischaker about the third part of the Customer Science fusion formula, data, and how to ensure that you are using all of yours. Verint is an expert in the Voice of Customer and have been for over 25 years. Please tell us how we are doing!

Customer Insights 78

Customer Insights Voice of Customer Insurance Contact Center 78

Thematic

MARCH 20, 2025

Thematic identified key themes that shaped Levels’ communication strategies and product development​ By automating feedback analysis, Levels uncovered what truly influenced loan applicants’ decisions, leading to more effective marketing and customer engagement. Regularly review reports.

Customer Insights 62

Customer Insights Net Promoter Score Analysis Effort Score 62

Waypoint Group

JULY 7, 2020

I was pleased to be interviewed by Colin Brogan , CRM mastermind and publisher of CRM-oriented educational videos, where we discussed some of the essentials in Customer Engagement: Covid has impacted (changed?) so much of the way business has been getting done: What is the right “posture” in this environment?

Video 52

Video Customer Engagement Engagement CRM 52

Totango

MARCH 6, 2020

Today’s on-demand, subscription-dominated marketplace requires that enterprises pay closer attention to what their customers want from their products—and there’s no clearer indication than their own words. Voice of the Customer is usually considered to be the result of direct requests for information such as surveys (i.e.

Voice of Customer 93

Voice of Customer Feedback Customer Success Social Media 93

Beyond Philosophy

MAY 12, 2022

I came to this realization in a discussion I had recently with a voice of customer expert. I was a guest on a webinar with Verint on the Engagement Capacity Gap , which discusses where organizations need to be in this area vs. where they are with the Chief Marketing Officer of Verint, Celia Fleischaker.

Customer Insights 78

Customer Insights Contact Center Voice of Customer Analysis 78

Storyminers

JULY 29, 2018

That’s the view of managing principal of Storyminers and experience design expert, Mike Wittenstein, who caught up with CMO to discuss the ongoing challenges many marketing leaders and their brands are facing when coping with the rapid organisational change presented by digital disruption and next-generation customer engagement.

Voice of Customer 113

Voice of Customer Culture Fashion Customer Experience Design 113

Second to None

MARCH 20, 2018

The goal of any Customer Experience initiative is to reduce the amount of effort that a customer must exert on their journey to purchasing your product and beyond. It proves that you are willing to invest time and energy into constantly improving your existing platform and can make a positive impact on each individual you engage with.

Brands 85

Brands Social Media Voice of Customer Customer Centricity 85

ClearAction

JANUARY 20, 2020

Use nearly-free sources of customer feedback as your baseline voice-of-customer: contact center comments, sales and service comments, community comments, customer-facing employees, etc. Combine all sources of customer feedback for a single monthly report to each business unit.

Customer Experience 120

Customer Experience Analysis Customers Metrics 120

Totango

MARCH 10, 2020

The customer-centered economy created by the rise in SaaS and subscription services places the customer firmly in control of their partnership, so when they speak we must listen. Direct Voice of Customer information usually arrives in two forms; in response to feedback requests and through escalations.

Tips 93

Tips Customer Experience Effort Score Voice of Customer 93

Totango

JANUARY 23, 2020

Experience of Value is Delayed: The customer-centered economy means that customers can leave if they do not see a clear path to value early in the relationship. Escalations Go Unresolved: Customers become frustrated if they feel their complaints are going unheard and are unlikely to renew. . Set and Celebrate Goals.

Strategy 111

Strategy Management B2B ROI 111

Lumoa

OCTOBER 31, 2018

These new technologies are here to stay and we’re wise to vet and implement them carefully, testing frequently to ensure they are truly improving the customer experience rather than detracting from it. Three words: voice of customer. Is customer centricity already part of the company DNA and culture?

Customer Experience 150

Customer Experience Customer Centricity Culture Consulting 150

Storyminers

JULY 29, 2018

He recently caught up with CMO to discuss the ongoing challenges many marketing leaders and their brands are facing when coping with the rapid organisational change presented by digital disruption and next-generation customer engagement.

Voice of Customer 100

Voice of Customer Culture Fashion Strategy 100

Second to None

AUGUST 9, 2019

How do your customers feel while interacting with your brand? Recent Deloitte research outlined three different ways that a customer engages with a brand: (1) rational considerations, (2) emotional responses and (3) shared values. [1] The study found that rational considerations, i.e. price, product, promotions etc.,

Loyalty 83

Loyalty Touchpoint Voice of Customer Brands 83

Waypoint Group

OCTOBER 17, 2019

Recognizing the need to create more customer advocates (“Promoters”) and improve retention, Reciprocity wanted to better utilize u nbiased feedback from the customer contacts that matter most (that is, Buying Committee members, not just end-users) to drive its product, customer experience and company. This is about feedback.

Customer Engagement 40

Customer Engagement B2B Engagement NPS 40