Evangelizing Omni-Channel (Why It’s NOT the Answer)
Esteban Kolsky
AUGUST 17, 2015
was whether organizations and practitioners were already on board with the concept of omni-channel. What we found out was pretty much in line with what we expected: it is too early for them to focus on it. Indeed, there is confusion between multi-channel and omni-channel – and this is the biggest hindrance to its adoption.
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