ECXO

MARCH 11, 2025

Why CX Needs to Be Aligned with Business Strategy CX directly impacts revenue Companies with superior CX achieve higher customer lifetime value (CLV) , lower churn , and increased cross-sell and upsell opportunities. reducing churn by 15%, improving customer retention by 10% , increasing customer effort score (CES) by 25% ).

B2B 311

B2B Strategy Customer Journeys Net Promoter Score 311

InMoment XI

APRIL 11, 2022

After a whirlwind of COVID-spurred digital transformation, rapid brand expansion, and supply chain woes, consumer expectations and their relationships with e-commerce brands have changed before our eyes. So what can these brands do to get ahead of customer expectations? The key is to dive into your customer data.

Tips 370

Tips Data Customer Experience Roadmap 370

eglobalis

NOVEMBER 5, 2024

His insights have guided countless companies to create impactful customer interactions that have become the benchmark for customer expectations. Solis combines storytelling with data and practical insights, creating presentations that are both inspiring and thought-provoking.

Leadership 464

Leadership Innovation Social Media Trends 464

Lumoa

FEBRUARY 7, 2023

This is where a Voice of the Customer approach can help by organizing and prioritizing customer insights into a usable format. In This Article: What is the Voice of the Customer (VoC)? Why you should care about the Voice of the Customer? How do you collect VoC data? How do you collect VoC data?

Analysis 396

Analysis Data How To Customer Centricity 396

InMoment XI

AUGUST 3, 2023

Mastering unstructured data analytics is going to be key for any business wanting to improve the customer experience , and succeed in today’s business environment. While traditional customer feedback is a goldmine of insights that can drive business growth, a substantial portion of this valuable feedback lies in unstructured data.

Analytics 366

Analytics Customer Insights Data Social Media 366

InMoment XI

DECEMBER 3, 2024

This is where a customer experience maturity model comes into play. What is a Customer Experience Maturity Model? It provides a data-driven approach to identifying areas for improvement across the customer journey. The framework encourages continuous evolution to adapt to shifts in customer expectations.

Customer Experience 195

Customer Experience Customer Journeys Competitive Advantage Customer Centricity 195

ECXO

NOVEMBER 19, 2024

Embrace the Force of Personalization: Data-Driven Customer Engagement The Force is a mystical energy field that connects everything in the Star Wars universe. Just as Jedi personalize their approach to each situation, companies can harness the “Force” of data to create tailored customer experiences.

Customer Experience 296

Customer Experience Social Media Customer Journeys Touchpoint 296

InMoment XI

APRIL 3, 2024

Your brand needs to deliver on all fronts in order to create a memorable experience for these customers. Customer Expectations First of all, customers want and are coming to rely on the digital experience. Let’s get into the details.

Customer Expectations 195

Customer Expectations Meeting Customer Experience Touchpoint 195

ECXO

JULY 26, 2023

Unleashing the Power of Real-Time Data: Enhancing Customer Understanding Article source: [link] In a recent article we talked about the widening gap in Europe in customer experience maturity. Brands have unprecedented access to customer data and digital footprints. They know what their data’s worth.

Data 296

Data Analytics Touchpoint Customer Service Representative 296

InMoment XI

OCTOBER 30, 2024

Insurance companies that can successfully provide seamless experiences will likely come out on top with a base of satisfied and loyal customers. There are various types of customer experiences in the insurance sector. They expect fast claims processing and personalized health management.

Insurance 195

Insurance Customer Satisfaction Customer Experience Strategy 195

eglobalis

APRIL 6, 2025

In telecom, providers like Verizon and AT&T back their connectivity with SLAs and cybersecurity bundles, directly addressing client concerns about outages and data breaches. Customer Experience and Ease of Doing Business B2B buyers increasingly expect consumer-level simplicity and speed.

Contact Center 272

Contact Center B2B Competitive Advantage Self Service 272

InMoment XI

DECEMBER 18, 2024

Contact centers play a significant role in customer experience management. They provide a central platform for handling customer interactions across various channels. Customers expect quick and seamless support when they pick up the phone or type an email. It helps reduce contact center costs.

Contact Center 195

Contact Center Customer Satisfaction ROI Virtual Agent 195

ShepHyken

MARCH 10, 2025

This means engaging with customers in modern, meaningful ways and committing to making improvements. With the advancement of AI, customer experience teams can now manage and analyze large volumes of data more efficiently. What worked a couple of years ago may no longer be enough.

Customer Expectations 78

Customer Expectations Meeting Net Promoter Score Chatbots 78

eglobalis

JANUARY 7, 2025

Step-by-Step Guide to Design Thinking Empathize: Understanding Your Users/Customers/Partners The first step in Design Thinking focuses on gaining deep insights into your customers’ needs, pain points, and aspirations. This involves creating a clear problem statement, often framed as a “How Might We” (HMW) question.

B2B 288

B2B Company Customer Journeys Innovation 288

Adrian Swinscoe

APRIL 13, 2025

For more than a decade now, customer experience has been central to many brands strategies as a strategic and competitive differentiator. As a result, you will [] The post Navigating the Paradox of Personalisation: Meeting Customer Expectations Amid Data Privacy and AI Concerns first appeared on Adrian Swinscoe.

Customer Expectations 52

Customer Expectations Meeting Data Customers 52

ECXO

MARCH 6, 2025

How to Lead a B2B CX Transformation ProgramAnd Avoid Costly Mistakes Introduction: The Importance of CX Transformation in B2B Todays business customers expect seamless, responsive, and value-rich interactions at every stage of the partnership. Advanced analytics and machine learning are opening new possibilities in CX transformation.

B2B 339

B2B Customer Journeys How To Effort Score 339

IntouchInsight

AUGUST 16, 2023

And it’s imperative for businesses to keep up with these trends in order to consistently exceed customer expectations. Technology is continuously evolving the way in which consumers interact with brands.

Consumers 296

Consumers Data Trends Customer Expectations 296

ECXO

NOVEMBER 26, 2024

Leverage Technology, Automation, and Data-Driven Insights to Enhance Customer Service Incorporate technology and automation tools to streamline customer service processes. Collecting data on customer interactions can help identify patterns and predict future issues.

Self Service 334

Self Service Culture Training Analytics 334

InMoment XI

NOVEMBER 18, 2024

Early intervention —like offering incentives to at-risk customers or resolving pain points—can prevent customer loss and improve customer churn. Better Product Development Customer behavior insights can allow your company to make data-driven decisions about product offerings.

Analysis 195

Analysis Customer Journeys Social Media Analytics 195

InMoment XI

NOVEMBER 21, 2024

The process helps you build a rich dataset that provides insight into customer behavior. The next step is identifying patterns in this data to help you better understand your customers. Voice of Customer analysis enables you to capture these key insights for customer satisfaction and retention.

Voice of Customer 195

Voice of Customer Analysis Loyalty Net Promoter Score 195

InMoment XI

APRIL 3, 2025

Customers today expect more than transactions; they expect seamless, engaging, and meaningful interactions across every touchpointwhether online, in-store, or through customer service. Successful customer experience strategies integrate data from various business functions to create a more unified approach.

Culture 195

Culture Social Media Loyalty Government 195

eglobalis

MARCH 13, 2025

The message is clear investing in CX transformation isnt just a nicety, its a catalyst for revenue growth, customer loyalty, and competitive advantage. At the same time, B2B customer expectations have risen. Todays B2B buyers expect seamless, personalized experiences on par with their B2C consumer experiences.

Leadership 234

Leadership B2B B2C Effort Score 234

eglobalis

JULY 25, 2024

In contrast, European companies, including those in the UK, tend to focus more on product quality and regulatory compliance, sometimes at the expense of the customer experience. European companies, in contrast, often face challenges in aligning their digital strategies with customer expectations.

Customer Experience 488

Customer Experience Customer Centricity Innovation Culture 488

eglobalis

JULY 31, 2024

Ahead of the Curve: MarTech-Driven Customer Experience Evolution Introduction In today’s hyper-competitive market, delivering a superior customer experience (CX) is paramount for businesses striving to differentiate themselves. This data aggregation enables businesses to deliver highly targeted and relevant marketing messages.

Customer Experience 428

Customer Experience Social Media Analytics Chatbots 428

InMoment XI

MARCH 23, 2025

It pulls data from touchpoints like social media, chatbots, emails, customer feedback, customer relationship management (CRM) tools, and interactions with customer support, marketing, and sales teams, providing insights into customer intent, sentiment, pain points, and patterns.

Data 195

Data Touchpoint Effort Score Chatbots 195

InMoment XI

OCTOBER 23, 2024

Customers expect to walk into a branch and want to immediately feel valued. Needless to say, providing a memorable customer experience in banking should be a top priority for all financial institutions. AI-powered feedback analysis can also help your bank capture meaningful insights from customer data to improve CX strategy.

Banking 195

Banking Customer Experience Effort Score Financial 195

eglobalis

JULY 2, 2024

This simplicity overlooks the complexity of customer relationships and experiences, failing to capture nuanced feedback crucial for improving overall customer satisfaction. Not now—it is still important as one metric that provides a limited view of the customer transaction. Should you kill NPS?

NPS 453

NPS Feedback Net Promoter Score B2C 453

ECXO

AUGUST 12, 2024

MarTech-Driven Transformation: Navigating the Future of Customer Experience Introduction In today’s fiercely competitive business landscape, delivering a superior customer experience (CX) is not just an advantage—it’s essential. The ECXO is an open access CX Professional Business Network.

Customer Experience 366

Customer Experience e-support Social Media B2B 366

ECXO

OCTOBER 23, 2024

Customer Service + AI = Customer Success 3.0 In the current extremely competitive (and sometimes even aggressive) market landscape, in which the power of the purchasing decision is in the hands of the customers and that quality and agility have become a given, organizations strive to provide exceptional customer experiences.

Customer Success 207

Customer Success Customer Service Chatbots Banking 207

ECXO

AUGUST 19, 2024

Data-Driven Decision Making : Experiments provide valuable data on actual customer behavior, leading to more accurate and effective CX strategies. Advanced analytics tools can interpret this data, ensuring decisions are evidence-based. Gather Qualitative and Quantitative Data : Combine quantitative data (e.g.,

Customer Journeys 369

Customer Journeys Customer Experience Net Promoter Score Effort Score 369

InMoment XI

NOVEMBER 7, 2024

Implementing customer experience automation as a regular part of your operations can help you improve business performance by cutting out the time usually needed for routine tasks and reinvesting that time in more complex customer issues, ultimately resulting in a better customer experience.

Customer Experience 195

Customer Experience Customer Journeys CRM e-support 195

InMoment XI

NOVEMBER 13, 2024

To predict customer churn, you need to know how to model it. A data scientist can achieve this by building a machine learning prediction model trained on a dataset. This dataset includes the target variable you want to predict (customer churn) and features that describe customer profiles. Training is an iterative process.

Customer Retention 195

Customer Retention How To Analysis ROI 195

InMoment XI

OCTOBER 31, 2024

Despite the availability of digital channels, many customers pick up the phone to complain or seek support. As a result, it’s important to deliver a positive call center experience that meets customer expectations. Call center metrics provide insight into the customer experience and quantify agent productivity.

Call Center 195

Call Center Metrics Self Service Effort Score 195