ECXO

MARCH 11, 2025

Why CX Needs to Be Aligned with Business Strategy CX directly impacts revenue Companies with superior CX achieve higher customer lifetime value (CLV) , lower churn , and increased cross-sell and upsell opportunities. If you enjoyed this read, connect with me on LinkedIn !

B2B 311

B2B Strategy Customer Journeys Net Promoter Score 311

ShepHyken

MARCH 10, 2025

What role does AI play in analyzing customer churn and retention? Top Takeaways To meet customer needs, businesses must continuously adapt to new expectations and technologies. This means engaging with customers in modern, meaningful ways and committing to making improvements.

Customer Expectations 78

Customer Expectations Meeting Net Promoter Score Chatbots 78

ECXO

NOVEMBER 25, 2024

Steps to Evaluate Feasibility: Engage R&D, engineering, and operations teams early to map out potential challenges. Example: Salesforce’s structured communication templates allow their teams to manage customer expectations effectively, often proposing alternative workflows or near-term updates.

Feedback 391

Feedback ROI Roadmap Analytics 391

InMoment XI

APRIL 3, 2025

The Rise of the Experience Economy Brands are recognizing that the quality of experiences significantly influences customer choices, so making experience-led engagement a crucial differentiator is a priority. How well do we understand customer values across different segments? Surveys alone no longer suffice.

Culture 195

Culture Social Media Loyalty Government 195

eglobalis

JANUARY 7, 2025

B2B Example: Adobes team brainstormed ways to enhance user engagement for their Creative Cloud. Personalizing User Experiences By leveraging AI-powered recommendation systems and predictive analytics, companies can design hyper-personalized experiences that adapt dynamically to user behaviors, leading to increased engagement and satisfaction.

B2B 288

B2B Company Customer Journeys Innovation 288

InMoment XI

DECEMBER 3, 2024

Stages of Customer Experience Maturity Investigate Initiate Mobilize Scale Embed CX maturity starts from a static phase of identifying the first steps and concludes with integrating strong CX practices. The framework encourages continuous evolution to adapt to shifts in customer expectations.

Customer Experience 195

Customer Experience Customer Journeys Competitive Advantage Customer Centricity 195

eglobalis

APRIL 6, 2025

Example : SAPs value management practice quantifies business value both before and after implementation, aligning their compensation with customer results. Risk Mitigation and Assurance In high-stakes B2B engagements, risk aversion is often a silent deal-breaker. Making life easier for customers isnt superficialits strategic.

Contact Center 272

Contact Center B2B Competitive Advantage Self Service 272

InMoment XI

NOVEMBER 18, 2024

Types of Customer Behavior Data To fully understand customer behavior, you will need to gather different types of data that provide a comprehensive view of behavior, preferences, and engagement. It sheds light on preferred products, purchasing frequency, and typical customer journeys.

Analysis 195

Analysis Customer Journeys Social Media Analytics 195

eglobalis

JULY 31, 2024

By understanding and leveraging MarTech, businesses in this region can achieve unparalleled customer satisfaction, expansion and loyalty. Similarly, the LATAM, NAM and EMEA, with their distinct market dynamics and customer expectations, are greatly benefiing from tailored MarTech strategies to enhance CX.

Customer Experience 428

Customer Experience Social Media Analytics Chatbots 428

ECXO

MARCH 6, 2025

How to Lead a B2B CX Transformation ProgramAnd Avoid Costly Mistakes Introduction: The Importance of CX Transformation in B2B Todays business customers expect seamless, responsive, and value-rich interactions at every stage of the partnership. Engaging and Empowering Employees Employees play a pivotal role in CX transformation.

B2B 339

B2B Customer Journeys How To Effort Score 339

ECXO

DECEMBER 4, 2024

Customer Success Uncovered: How SaaS and Manufacturing Win with Tailored Strategies Customer success has become a cornerstone for businesses aiming to foster long-term customer satisfaction, boost retention rates, and drive sustainable growth. Customer Engagement 1.

Customer Success 156

Customer Success Strategy e-support Customer Satisfaction 156

Adrian Swinscoe

APRIL 13, 2025

For more than a decade now, customer experience has been central to many brands strategies as a strategic and competitive differentiator. As a result, you will [] The post Navigating the Paradox of Personalisation: Meeting Customer Expectations Amid Data Privacy and AI Concerns first appeared on Adrian Swinscoe.

Customer Expectations 59

Customer Expectations Meeting Data Customers 59

InMoment XI

DECEMBER 18, 2024

Contact centers play a significant role in customer experience management. They provide a central platform for handling customer interactions across various channels. Customers expect quick and seamless support when they pick up the phone or type an email.

Contact Center 195

Contact Center Customer Satisfaction ROI Virtual Agent 195

InMoment XI

OCTOBER 29, 2024

Since customers have so many businesses competing for their attention, investing in customer loyalty can give you a major competitive edge. What Is Customer Loyalty? Customer loyalty defines how willing a customer is to repeat business with a company. Positive experiences compel customers to engage with you again.

Loyalty 195

Loyalty Customer Experience Net Promoter Score Social Media 195

ECXO

AUGUST 12, 2024

Similarly, in regions like Latin America (LATAM), North America (NAM), and Europe, the Middle East, and Africa (EMEA), tailored MarTech strategies are proving essential for elevating CX in line with distinct market dynamics and customer expectations. The ECXO is an open access CX Professional Business Network.

Customer Experience 366

Customer Experience e-support Social Media B2B 366

eglobalis

MARCH 13, 2025

The message is clear investing in CX transformation isnt just a nicety, its a catalyst for revenue growth, customer loyalty, and competitive advantage. At the same time, B2B customer expectations have risen. Todays B2B buyers expect seamless, personalized experiences on par with their B2C consumer experiences.

Leadership 234

Leadership B2B B2C Net Promoter Score 234

InMoment XI

OCTOBER 17, 2024

Understanding customer expectations and behaviors is crucial to delivering consistent value and accomplishing key business metrics. In fact, 66% of customers expect companies to understand their needs. The responses can help you better align your offerings with customer needs.

Feedback 195

Feedback Effort Score Survey Customers 195

InMoment XI

NOVEMBER 4, 2024

In fact, Google recently announced it would impose restrictions on businesses that engage in fake engagement. There are tools available that allow businesses to easily solicit reviews from their broader base of customers. For businesses, the key to gathering positive reviews is not manipulation but engagement.

Policies 195

Policies Social Media Guidelines Financial 195

InMoment XI

OCTOBER 23, 2024

Customers expect to walk into a branch and want to immediately feel valued. Needless to say, providing a memorable customer experience in banking should be a top priority for all financial institutions. If your banking app or website feels clunky or confusing to navigate, customers are unlikely to want to spend much time on it.

Banking 195

Banking Customer Experience Effort Score Financial 195

ShepHyken

JANUARY 14, 2025

What role does storytelling play in creating memorable customer experiences? Why is meeting or exceeding customer expectations important in the hospitality industry? How do personal interactions complement technology in creating a seamless customer service experience?

Customer Experience 138

Customer Experience Hospitality How To Brands 138

ECXO

OCTOBER 23, 2024

Customer Service + AI = Customer Success 3.0 In the current extremely competitive (and sometimes even aggressive) market landscape, in which the power of the purchasing decision is in the hands of the customers and that quality and agility have become a given, organizations strive to provide exceptional customer experiences.

Customer Success 207

Customer Success Customer Service Chatbots Banking 207

ECXO

AUGUST 19, 2024

By testing different journey scenarios, businesses can identify the true paths customers take and optimize touchpoints, improving overall experience and alignment with customer expectations. This iterative process is crucial for maintaining high standards of quality and customer satisfaction.

Customer Journeys 369

Customer Journeys Customer Experience Net Promoter Score Effort Score 369

Lumoa

FEBRUARY 9, 2023

B2C Customer Experience B2C Customer Experience refers to how a B2C customer perceives his buying experience and further interactions with your company. Same as with B2B customers, B2C customers expect a consistent and personalized omnichannel experience.

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

ECXO

DECEMBER 25, 2024

Companies that can master the balance between driving growth and fostering genuine, positive interactions with their customers are not just survivingthey’re thriving. Whats more, the COVID-19 pandemic accelerated this shift, as companies adopted digital tools and reimagined customer touchpoints to remain relevant.

Customer Experience 156

Customer Experience Customer Journeys Social Media e-support 156

InMoment XI

NOVEMBER 21, 2024

For example, if price is a significant factor for your customers, you can satisfy them by adjusting your pricing model or offering loyalty rewards. A deeper understanding of customer expectations highlights areas for improvement. It shows you what features to prioritize based on customer pain points.

Voice of Customer 195

Voice of Customer Analysis Loyalty Net Promoter Score 195

InMoment XI

NOVEMBER 7, 2024

Automation The automation pillar of customer experience automation refers to tactically scheduling, triggering, and handling responses based on customer interactions. This allows your brand to keep up with customer expectations 24/7. Then, you will want to create automated triggers for each segment.

Customer Experience 195

Customer Experience Customer Journeys CRM e-support 195

InMoment XI

DECEMBER 10, 2024

Identify At-Risk Customers Knowing who is likely to leave helps you optimize your churn reduction efforts. It enables you to pinpoint specific user profiles for re-engagement. Tracking activity levels is a straightforward way to recognize at-risk customers. businesses losing $136 billion annually due to avoidable churn.

Customer Journeys 195

Customer Journeys ROI Net Promoter Score Multi-Channel 195

InMoment XI

NOVEMBER 13, 2024

Proactively monitoring customer health can help businesses cut churn by over 34% for at-risk clients. Churn prediction helps you tailor your marketing efforts to re-engage customers at risk of leaving. For example, you can send gift cards to at-risk customers after their next purchase. It enhances customer satisfaction.

Customer Retention 195

Customer Retention How To Analysis ROI 195

eglobalis

SEPTEMBER 11, 2024

Employees are the front-line of any company’s interaction with its customers, making their role in delivering a superior and innovative customer experience (CX) absolutely critical. Employee Engagement Drives Innovation: Engaged employees are more likely to go the extra mile to contribute innovative ideas.

Innovation 444

Innovation e-support Culture Customer Centricity 444

BirdEye

MARCH 6, 2025

Did you know that 90% of customers expect an immediate response from businesses, and for most of them, immediate means less than 10 minutes? And whats generating much attention as a powerful differentiating factor in customer engagement are AI chatbots.

Chatbots 52

Chatbots Customer Engagement Engagement Marketing 52

rethinkCX

FEBRUARY 17, 2025

However, retaining subscribers and ensuring long-term engagement require a customer experience (CX)-driven approach. With customer expectations rising , brands must leverage personalization, AI, and proactive support to maintain loyalty and reduce churn. Key CX Strategies to Keep Subscribers Engaged 1.

Gamification 52

Gamification Engagement Customer Engagement e-support 52

ECXO

OCTOBER 30, 2024

However, in this article, we will focus on the intersection of The Matrix and customer experience (CX) revealing a wealth of valuable insights that can transform how businesses engage with their customers. Engaging with customers on a personal level fosters loyalty and trust.

Customer Experience 156

Customer Experience Self Service Social Media Consumers 156

ECXO

FEBRUARY 3, 2025

Turning the Tables: Why a Proactive Sales Process is the Ultimate Customer Experience Hack Introduction In the fast-paced world of sales, one thing is clear: the customer experience can make or break your success. Result: Customers who feel valued are more likely to remain loyal and recommend your business to others.

Sales 263

Sales Customer Experience e-support Examples 263

InMoment XI

MAY 3, 2022

What kind of questions you ask and when you ask them in the customer journey can make a big difference in the data you’ll collect. The next question you have to ask is, “are surveys really the best way to engage customers?” In our 2022 Experience Trends Report we discovered that Gen Z customers and employees in the U.S.

Insurance 370

Insurance Tips Data Return on Investment 370

eglobalis

JULY 25, 2024

In contrast, European companies, including those in the UK, tend to focus more on product quality and regulatory compliance, sometimes at the expense of the customer experience. European companies, in contrast, often face challenges in aligning their digital strategies with customer expectations.

Customer Experience 488

Customer Experience Customer Centricity Culture Innovation 488

InMoment XI

MAY 10, 2022

Train your employees to go above and beyond to provide your customers with helpful, friendly, and knowledgeable service to create an experience your customers will remember. Simply put, investing in employee engagement saves you money. Is your retail store an inviting place for customers to spend their time?

Retail 370

Retail Net Promoter Score Loyalty Programs Effort Score 370