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B2B CX – Strategy & Business Alignment

ECXO

Why CX Needs to Be Aligned with Business Strategy CX directly impacts revenue Companies with superior CX achieve higher customer lifetime value (CLV) , lower churn , and increased cross-sell and upsell opportunities. Action Point: Present CX metrics alongside financial indicators to show the business case for improving customer experience.

B2B 306
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7 Customer Expectations and Why I Shouldn’t Have to Ask for a Napkin

Steve DiGioia

We all speak about expectations, customer expectations. As a customer, I expect a basic minimum such as: The product or service should work as expected. But a positive experience also comes with expectations that the business must meet – and even surpass. For example: 7 Customer Expectations.

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Decoding the Feedback Dilemma: A Strategic Framework for Evaluating Customer Requests

ECXO

Is this feature central to solving the most critical customer pain points identified in our strategic roadmap? For example: High impact, low feasibility: Requires prioritization but warrants resource adjustments. Example: Consider how SAP addresses feature requests. Chasing niche demands risks alienating your broader user base.

Feedback 391
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The Meteor That Missed: Unmasking the CX Extinction Myth

eglobalis

AI offers powerful real-time data, but its human strategy that ensures alignment with long-term customer success in B2B ecosystems. B2B customer expectations are always evolving. Example: SAPs Customer Data Cloud offers advanced platforms for customer insights. Continuous adaptation required.

B2B 280
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Loyalty 101: How To Turn Browsers Into Buyers For Lasting Engagement

Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes

This webinar will take you behind the scenes of how top retailers turn customer data into personalized experiences that drive engagement and retention. Hear from experts who have mastered the art of using data to not only meet customer expectations, but exceed them, creating loyal customers who keep coming back.

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The Power of CX Experimentation: Turning Insights into Actionable Success

eglobalis

Additionally, it discusses alternative measurement methods beyond traditional metrics and highlights global examples of companies excelling in CX experimentation. For example, an organization might experiment with response times on social media versus email to identify the most effective communication method.

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CX 2025: The AI Revolution That Will Leave Your Business Behind

eglobalis

This article explores the trends that will define CX in 2025, offering deep insights, practical examples, and actionable strategies for success. Rethinking Customer Loyalty Metrics: Beyond NPS The Net Promoter Score (NPS) , once heralded as the ultimate measure of customer loyalty, is now under scrutiny.

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The Health of the Contact Center: Are You Ready for 2019?

A survey of 1,000 contact center professionals reveals what it takes to improve agent well-being in a customer-centric era. This report is a must-read for contact center leaders preparing to engage agents and improve customer experience in 2019.