Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights
InMoment XI
AUGUST 3, 2023
While traditional customer feedback is a goldmine of insights that can drive business growth, a substantial portion of this valuable feedback lies in unstructured data. Emails, social media posts, customer reviews, call center transcripts, and open-ended survey responses—all hold crucial information about customer sentiment and preferences.
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