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By leveraging customerexperience analytics, businesses can gain a better understanding of customer needs and preferences, which can help inform customerexperience strategies that meet customer expectations.
Isn’t all you do in business for the customer? Instead, customers aren’t considered when executives and employees are making decisions, creating new products, designing new policies and processes, developing messaging and communications, etc. When we get to the state of " What the Hell is CustomerExperience?
It leads to a number of things, none of which you'll get by making decisions that are not based on what's best for your customers. Because you listen to them, and you understand them and the jobs they are trying to do.
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