Customer Experience Design, Employee Engagement and Poor Customer Service

To Switch or Not To Switch – 4 Ways to Stop Customer Churn

Michelli Experience

JUNE 1, 2016

According to a recent comprehensive international study conducted by Accenture , 52% of customers reported that poor customer service caused them to switch from one brand to another in the past year. alone that “switching” behavior means poor service costs brands over 1.6 In the U.S. trillion dollars.

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To Switch or Not To Switch – 4 Ways to Stop Customer Churn

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