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She held a number of CX leadership roles in FTSE 100 organizations and later founded her own customerexperiencedesign based consultancy firm, CMXperience. Currently, she is the VP of Customer Success at Sonarax, where she is owning the customers’ entire journey from lead to successful, loyal, lifetimecustomers.
I’ve come to believe that in order to be truly successful deploying a customer-experience strategy, you fundamentally have to believe: In general, customers are honest and fair. Lifetimecustomer value is more important than any single transaction. Your reputation matters. Yes, your reputation matters.
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