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As technology evolves and the customer care function becomes ever more sophisticated, these twin concepts have now become part of a larger notion: Total Experience (TX). TX strategy is the ultimate integration of customerexperience (CX), employee experience (EX), the multiexperience (MX), and userexperience (UX).
our research has revealed that not all retailers are using each channel to full effect and mobile apps are not up to scratch or consistent with the experience shoppers may have on the retailer’s website or in-store. Today, success means connecting with your most important customer: the omni-channel shopper.
Users encounter your organization across multiple channels every day: desktop, mobile, offline, and back again. Today, brands must strive to support their customers using an omni-channeluserexperience strategy that provides a continuity of experience. It’s not about optimizing each channel.
What exactly are the takeaways making the biggest impact on customerexperience initiatives as companies look to 2017, and how can CX pros and business leaders move their companies forward in the digital, always-on, always-connected, omni-channel landscape? Kevin Leifer. Kean Graham. Greg Dewald. Ben Thompson. Chloe Thomas.
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