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Generative AI is making waves, societal shifts are redefining expectations, and customerexperiencedesign is evolving beyond transactions into transformative journeys. Lets dive into the hottest trends and their implications for experience improvement. Winter 2024 is heating up the CX landscape!
The challenge, however, is that the more complex the customer journey, with more channels and points of contact in a single customer journey, the more effort (read: expense) is required from an organization to resolve each interaction – and often, as shown in the graph above, more customer effort is required to reach resolution.
People are more stressed than ever, so it’s no surprise that customerservice agents are feeling the heat when interacting with customers frustrated by shipping delays, product supply issues, website questions and…bad days. So how can we de-escalate angry customers?
Similarly, implementing a self-service option without considering the needs and preferences of your customers could lead to a poor customerexperience. Another common pitfall is focusing too much on cost reduction at the expense of customerservice.
CX software aids companies in offering more personalized experiences and more accessible customerservice through self-service functionality and rich support portals that grow and evolve with the business to adapt readily to customers’ needs, helps to reduce lengthy waittimes when customers contact call centers, and much more.
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