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Generative AI is making waves, societal shifts are redefining expectations, and customerexperiencedesign is evolving beyond transactions into transformative journeys. Lets dive into the hottest trends and their implications for experience improvement. Winter 2024 is heating up the CX landscape!
Customer Effort Score (CES) Customer Effort Score (CES) is a customerexperience metric used to measure customer effort and customer satisfaction. Customer Engagement Customer engagement is a term used to refer to customer interactions with a company, product, or service.
Gartner reveals that of the 70% of customers who start their journey on self-service channels, only 9% resolve their issue there – the vast majority switch channels, creating an exponentially more expensive customer service solution. To put it simply: focus on your holistic customerexperiencedesign before you add new channels.
There are a lot of B2B2C customerexperiencedesign examples to support this need, this scenario, but my favorite (and a very powerful one) is the story of how Doug Dietz, the principal designer for GE Healthcare, transformed the MRI experience for patients (the C) and ultimately made their partners (the Bs) successful.
With the right application design, this solution will not only improve agent experience, but will also allow the call center to handle more calls while eliminating waittimes. Long waittimes, outdated automated systems, and other inefficiencies add to that frustration.
Now, think about the next time you need to call. I know how painful it can be to call customer service. And then the waittime for a rep to actually take/answer your call. And you can see how this system can help companies deliver on the four customerexperiencedesign requirements I outlined above.
People are more stressed than ever, so it’s no surprise that customer service agents are feeling the heat when interacting with customers frustrated by shipping delays, product supply issues, website questions and…bad days. So how can we de-escalate angry customers?
Once, when I was on hold with Fitbit about a problem with my fitness tracker, the agent said to me, “While we’re waiting, Myra, I’d like to give you some tips on how to care for your Flex band.” That was a smart use of the waitingtime because I was having a problem for the second time, with my band.
If that individual encounters long waittimes, or a rude, incompetent agent who gives them the run-around, then how will that company score in overall CX ? But what happens when, inevitably, something goes wrong or the user is confused about something to do with the product or service and has to call on the phone for assistance?
While cost reduction is an important goal, it should not be achieved at the expense of delivering exceptional customer service. For example, reducing staffing levels to save costs could lead to longer waittimes and reduced customer satisfaction.
The wasted time our agents spent stuck in conversations with irate customers meant other customers had to hold a long time. Longer waittimes made holding customers frustrated and, in turn, more difficult to deal with. They didn’t know how to get the rambler or whiner to cut to the chase.
The wasted time our agents spent stuck in conversations with irate customers meant other customers had to hold a long time. Longer waittimes made holding customers frustrated and, in turn, more difficult to deal with. They didn’t know how to get the rambler or whiner to cut to the chase.
CX software aids companies in offering more personalized experiences and more accessible customer service through self-service functionality and rich support portals that grow and evolve with the business to adapt readily to customers’ needs, helps to reduce lengthy waittimes when customers contact call centers, and much more.
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