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CRM vs CEM: Where should you put the money?

CloudCherry

There’s such a healthy market for customer management and analysis software that they’ve now branched out into two distinctive categories: Customer Relationship Management (CRM). Customer Experience Management (CEM). Why is a Customer Experience Management (CEM) platform important?

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The Personality Of Customer Experience

CX Accelerator

When it comes to Customer Experience (CX) work, it takes a very special type of person to be successful. Consider all the skills required to thrive in the role.data crunching, storytelling, journey mapping, process improvement, change management, strategic thinking, influencing behaviors, project management.the list goes on.

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The Importance of CX During Economic Instability

IntouchInsight

But, after years of pandemic-related restrictions and guidelines, no one wants to give up their "new normal". This makes customer experience programs even more important than ever. Rising inflation and concerns about economic instability have both brands and consumers concerned.

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Tips for Transforming to a Customer-Centric Company Culture

ECXO

When it comes to addressing customer issues, employees should prioritize customer satisfaction above everything else. This may mean sometimes sacrificing profits or rescheduling meetings to manage and/or respond to customers. Support your employees delivering tools, guidelines, and the space to solve customer problems.

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Social Media Management Tips to Increase Visibility and Success

InMoment XI

To make sure your brand can benefit from the use of social media, you need to implement social media management. What is Social Media Management? Social media management is the process of creating, managing, and reporting on content posted on various social media platforms. Why is Social Media Management Important?

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Are You Flying by the Seat of Your #CX Pants?

CX Journey

Image courtesy of shenamt Do you have a governance structure in place for your customer experience efforts? A solid foundation for any customer experience management effort must include a governance structure. This is an important foundation for your customer experience management strategy.

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Your A-Z guide about social media reputation management 

BirdEye

Social media reputation management continues to be the lifeblood of enhancing your overall online reputation. Today, when feeling relatable and personalizing each communication is a priority for brands to offer an exceptional customer experience , using social media reputation management to your advantage can be incredibly beneficial.