Experience Investigators by 360Connext

NOVEMBER 2, 2021

Creating customer personas is an important part of any customer journey mapping exercise or really any customer experience management program. What is a Customer Persona? We develop personas for specific activities around customer experience management. But what are they, really?

Customer Journeys 375

Customer Journeys Culture B2B B2C 375

IntouchInsight

APRIL 5, 2025

The conversation started with a familiar challenge: CSAT scores were showing some unexpected variance across regions, and new signups for the loyalty program weren't growing at the pace they had expected. Imagine this: Leaders of a national chain gathered for their quarterly business review after a period of rapid expansion.

Loyalty Programs 156

Loyalty Programs Customer Experience Loyalty Customers 156

Lumoa

FEBRUARY 9, 2023

Actionability is also, as we believe, one of the essential aspects of customer experience management. How do you take action on customer experience? Listen to your customers. Customer Engagement Customer engagement is a term used to refer to customer interactions with a company, product, or service.

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

InMoment XI

OCTOBER 23, 2024

Introduce loyalty programs to reward long-term customers for their continued use of your banking services. By offering benefits like cashback offers, you can drive both customer satisfaction and loyalty. Customer experience in credit unions Credit union members expect smoother interactions than ever before.

Banking 195

Banking Customer Experience Effort Score Financial 195

Beyond Philosophy

JUNE 1, 2015

Are, beyond customers who would be loyal anyway, are they driving more purchase activity and narrowed consideration sets? And, what is the impact of loyalty programs on enterprise profitability? Key among these are: Integrate Loyalty Into the Full Experience. Michael Lowenstein, Ph.D., Use the Data.

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Hotels 60

ClearAction

JANUARY 28, 2015

Exploring the Elusive ROI of Customer Experience Management. Investments that entice CXM ROI include CRM, loyalty programs, references, engagement programs, content/digital marketing, alliances, advertising, campaigns, deals, and closing the loop on negative voice-of-the-customer one-by-one.

ROI 48

ROI Customer Experience Management Customer Experience Management 48

BirdEye

MARCH 10, 2022

Table of contents Chapter 1 The importance of customer experience What is customer experience? What is customer experience management? Customer experience statistics Is customer experience the same as customer service? What is customer experience management?

Customer Experience 98

Customer Experience Loyalty Programs Touchpoint Net Promoter Score 98

InMoment XI

JANUARY 17, 2024

Customer experience metrics: Connecting feedback data and operational metrics to customer experience KPIs such as NPS, Customer Satisfaction Score (CSAT), and Customer Effort Score (CES) lets your organization achieve a more complete and accurate view of the guest experience.

Guest Experience 195

Guest Experience Trends Hospitality Customer Journeys 195

ClearAction

MAY 29, 2016

While great customer service is expected by customers, their primary expectation of value is to have no need to contact the Service organization. Success programs, digital marketing, and loyalty programs are appreciated, but viewed either as table-stakes in certain industries or as convenient perks.

Customer Experience 97

Customer Experience Marketing Chief Customer Officer Social Media 97

BirdEye

APRIL 28, 2023

Loyalty program Client churn is an ongoing issue for the insurance industry. To combat this, today’s insurance marketing trends focus on building client loyalty programs to help increase retention rates. Loyalty programs can help you create stickier clients that keep renewing their policy.

Insurance 98

Insurance Strategy Marketing Social Media 98

Method:CRM

JULY 11, 2022

Always strive to make great products or services so customers come back. Find the sweet spot so you don’t turn away customers or lose profits. Loyalty programs: Customers love to be appreciated. Implementing loyalty programs like stamps or discounts can boost the likelihood of customers coming back.

Customer Journeys 92

Customer Journeys Customer Experience How To Loyalty Programs 92

BirdEye

JULY 5, 2023

Customer loyalty programs Customer loyalty programs are a staple in all marketing strategies. Consider which social media channels your customer base is likely to use and if there are other less-used channels that you may have neglected but could tap into.

Examples 98

Examples Strategy Marketing Social Media 98

BirdEye

DECEMBER 28, 2024

Provide real-time availability updates and waitlist management. Consider implementing a loyalty program integrated with your reservation system. The post 12 restaurant SEO tips to dominate search rankings appeared first on Birdeye Customer Experience Management. Want to learn more? Watch a free demo now.

Tips 97

Tips Social Media Chatbots System 97

ClearAction

FEBRUARY 27, 2016

As Marketing departments take a bigger role in customer experience management, a more holistic perspective allows your company rise to the top of the field. Supporting the entire customer lifecycle, for example, is a goal that most Marketing organizations still grapple with. Customer Retention Begins with Trust.

Marketing 98

Marketing Metrics Connections Customer Retention 98

BirdEye

FEBRUARY 5, 2025

Conversion rate This metric tracks how many users take a desired action, such as booking a table, ordering online, or signing up for your loyalty program. Reviews and sentiment analysis Monitor online reviews and comments to gauge customer sentiment. Reach vs impressions : Which matters the most & when to track?

Social Media 104

Social Media Tips Marketing Video 104

BirdEye

FEBRUARY 19, 2021

These discounts can only be redeemed when a customer downloads The Saxton Group’s mobile app. Build an effective loyalty program. With a loyalty program, you can make sure that you’re always your customers’ first choice. Offer discounts and free items for customers who make repeat purchases.

Tips 93

Tips Loyalty Programs Rewards Programs Social Media 93

BirdEye

DECEMBER 27, 2024

Follow up meaningfully after private customer feedback before requesting public reviews. Design email sequences that prioritize guest satisfaction before mentioning reviews.

Multi-Channel 52

Multi-Channel Social Media Feedback Analysis 52

ClearAction

DECEMBER 31, 2017

Ask 10 companies what their customer experience strategy is and you’ll likely get 10 very different combinations of alphabet soup*: CJM, CRM, VoC, UX, FCR, NPS, AI, self-service, digital marketing, word-of-mouth, customer success, retention programs, loyalty programs, and so forth.

Strategy 79

Strategy Customer Experience Customer Journeys Net Promoter Score 79

Lumoa

JANUARY 19, 2023

Structures may be more flat and cross-functional, with employees wearing multiple hats and some of them also dedicating only half of their time to customer experience initiatives. Here’s an example of how a startup’s customer experience department might be structured.

Customer Experience 221

Customer Experience Net Promoter Score How To Customer Journeys 221

Beyond Philosophy

APRIL 30, 2015

So now what do we do to build Customer Loyalty? Loyalty Programs Disappoint Customers. Are Loyalty cards about loyalty or just another form of offering benefits? It’s clear loyalty programs don’t always drive loyalty , however. Take a look at your loyalty program.

Loyalty 60

Loyalty Rewards Programs Loyalty Programs Study 60

ClearAction

DECEMBER 11, 2016

Business results are correlated with coordination of customer experience management methods. 2 Companies that foster communication or central supervision among managers of different types of customer experience (CX) endeavors demonstrate better results than other companies.

Customer Experience 48

Customer Experience Net Promoter Score How To Effort Score 48

Beyond Philosophy

JUNE 11, 2015

…just how jaded and seeking for social interaction have customers become, in their relationships with vendors and their loyalty and engagement programs, that experiences need to always be fun and inclusive? This gave gaming something of a Philosopher’s Stone, or magic wand, aura. The post Where Is Gamification Going?

Gamification 60

Gamification Loyalty Programs Loyalty Consumers 60

SuiteCX

DECEMBER 20, 2015

Once it is understood why customers are behaving they way they do, marketers can then go back to the big data team to learn which customers are most impacted, which stores they frequent, and which strategic changes will have the biggest impact. Transactional Data What customers do when interacting with the brand. transactions).To

Data 100

Data Customer Experience Strategy Social Media 100

BirdEye

MAY 25, 2023

Whether is SMS, MMS, email, or social media, Birdeye’s messaging software can help connect with customers using one inbox. The post SMS vs MMS: Understanding the difference and when to use each appeared first on Birdeye Customer Experience Management. Watch our free demo by clicking the banner below.

Video 98

Video Comparison Loyalty Programs Social Media 98

ClearAction

SEPTEMBER 22, 2022

CX annuities is a phrase I coined to represent massive savings and impressive gains available through a different approach to management of customer, partner, and employee experience. Lost ROI on customer acquisition cost. Preventing churn : Customer Service + escalations + remedies + refunds + returns.

ROI 62

ROI Sports Loyalty Programs Touchpoint 62

BirdEye

JULY 14, 2023

Leverage loyalty programs: Reward enthusiastic members of your loyalty program with points or other benefits for leaving a review. Birdeye’s all-in-one platform makes it easy to collect reviews, engage with customers, and track your company’s reputation. What should you avoid when incentivizing reviews?

Guidelines 95

Guidelines Social Media Policies Exceptional Customer Service 95

BirdEye

DECEMBER 30, 2024

Notably, AI adoption has already yielded significant benefits, including a 40% increase in loyalty program adoption and a 50% improvement in collections and recovery. The post Elevate your mortgage business with the power of GenAI appeared first on Birdeye Customer Experience Management.

Multi-Channel 52

Multi-Channel Social Media Analysis Financial 52

BirdEye

OCTOBER 19, 2023

Manage your reviews to build social proof 7. Develop a loyalty program 10. Experiment with paid ads 11. Engage customers with SMS marketing Interested to know the actionable to-dos to make sure you get optimal results? Keep track of each guest’s customer acquisition cost and lifetime value (LTV).

Marketing 64

Marketing Strategy Social Media Multi-Channel 64

BirdEye

NOVEMBER 7, 2023

The post How to boost your business messaging with text abbreviations appeared first on Birdeye Customer Experience Management. Click on the banner below to discover how Birdeye can amplify your engagement.

How To 116

How To Social Media Communication ROI 116

BirdEye

NOVEMBER 16, 2022

If you’re ready to streamline your customer review management process, sign up for a free demo today. The post The best customer review management software for local businesses appeared first on Birdeye Customer Experience Management.

Software 98

Software Management Multi-Channel System 98

ClearAction

DECEMBER 16, 2017

For customers, process silos mean extra reading, redundant interactions, and confusion about who to go to for what, another set of things to integrate into their already busy life. It’s the job of customer experience management to drive smooth journeys and maximize value across the life cycle.

Omni-Channel 54

Omni-Channel Customer Experience Customer Experience Management Culture 54

BirdEye

APRIL 1, 2025

Emotional loyalty, built through proactive review engagement, is often more powerful than loyalty programs or discounts. The post Hotel review management in 2025: Turn trust into bookings appeared first on Birdeye Customer Experience Management. Watch a demo now.

Hotels 52

Hotels Management Guest Experience Hospitality 52

BirdEye

AUGUST 20, 2024

Loyalty programs and retention strategies Loyalty programs and retention strategies are designed to reward and retain existing customers, encouraging them to continue doing business with your HVAC company. Comprehensive reporting: Get detailed reports to optimize referral strategies.

Strategy 59

Strategy Marketing Social Media Chatbots 59

Method:CRM

JULY 11, 2022

Always strive to make great products or services so customers come back. Find the sweet spot so you don’t turn away customers or lose profits. Loyalty programs: Customers love to be appreciated. Implementing loyalty programs like stamps or discounts can boost the likelihood of customers coming back.

Customer Journeys 52

Customer Journeys Customer Experience How To Loyalty Programs 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

BirdEye

AUGUST 7, 2023

Run a loyalty program to drive repeat business Implement a loyalty program. Most customers will visit your repair shop at least once a year for their annual car maintenance routine. Benefits of implementing a loyalty program A. A loyalty program will keep your customers coming back.

Strategy 52

Strategy Sales Marketing Social Media 52