How Many Channels Make An Omni-Channel Omelette?
Martin Hill-Wilson
JUNE 12, 2015
This is the second in a series of three posts exploring the issues around becoming a multi-channel service organisation. Of course you might prefer the language of ‘omni-channel’ if you are keen to make the point that it must all fuse together into a seamless capability. Adding channels to cater for choice adds cost.
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