Customer Experience Professionals Customer Insights Roadmap Voice of Customer 
Lumoa
JANUARY 19, 2023
Future state mapping focuses on identifying the desired outcomes that an organization wishes to achieve as part of their customer experience strategy. It helps organizations create a roadmap for future development and determine what changes need to be made in order to reach those objectives. website, apps, etc.),
SurveySensum
JULY 14, 2020
XM Scientist and Co-Founder at Effectly AB and experiasummit.com, Joakim Thörn is a subject-matter expert and a speaker who specializes in facilitating and helping clients expand their market presence through experience-based differentiation. He specializes in operationalizing customer insight to drive better customer outcomes.
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