It is 6 Times More Expensive to Win a New Customer than to Retain an Existing One
Tricia Morris
MARCH 14, 2016
. – ThinkJar. • The probability of selling to an existing customer is up to 14 times higher than the probability of selling to a new customer. – SDL Global CX Wakeup Call Report. . • 76% of consumers say they view customer service as the true test of how much a company values them. What were their answers?
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