This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
We can only view things from our perspective, which makes this whole “understanding our customers” thing so challenging. Watch out for these blindspots in your own customer journey efforts. Surveys are the bread and butter of the customer journey. Remember when we all learned about Net Promotor Score?
Text analytics adds context and color to the information you receive through your customerexperience metrics. Take for example the Net Promoter Score ® , which is a popular CX metric that captures your customers’ happiness by asking how likely they are to recommend your product or company to others.
His best-selling book in 2016 is called: How to Wow: 68 Effortless Ways to Make Every CustomerExperience Amazing. Aimee Lucas is an experience management researcher, advisor, trainer, and speaker. His Customer Insight work is focused on developing innovative segmentation, targeting, analysis, and measurement solutions.
His best-selling book in 2016 is called: How to Wow: 68 Effortless Ways to Make Every CustomerExperience Amazing. Aimee Lucas is an experience management researcher, advisor, trainer, and speaker. His Customer Insight work is focused on developing innovative segmentation, targeting, analysis, and measurement solutions.
We organize all of the trending information in your field so you don't have to. Join 97,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content