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As a CustomerExperienceprofessional, understanding three trends today is imperative. However, if you can accept them, you are poised not only to deliver an excellent experience, but you will also position yourself to move it to the next level of greatness. . The Three Trends You Can’t Ignore in CX Today.
Satisfaction can then be broken down into perceived value – how customers expect to benefit from using that product or service versus what they actually experience, post-purchase. Customer service is managed by divisions within an organisation and results in inconsistencies in delivered experiences across the customer journey.
It’s the holidays, so it is a great time to REWARD your customers! Show your customer how grateful you are for their patronage this year and do not just roll out any rewardprogram, make sure it demonstrates your understanding of your customer’s interaction with you through the year. Tweet this.
For example, many retailers send a welcome email after you sign up for their rewardsprogram. Instead of making people wait to use a discount code, let them use a new-member reward right away in the store simply by being connected to their account. Measuring ROI is another place where customer journey orchestration can help.
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