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See the difference control groups make in this guide Download Now Why it Matters: With Optimove integrating Adacts technology, marketers can now create dynamic, interactive, gamified experiences that capture attention and build lasting relationshipsall while being Positionless and without reliance on technical teams.
Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: For marketers in iGaming and sports betting, engaging and retaining players is a constant challenge. Conventional marketing tactics alone are insufficientplayers expect more interactive and rewarding experiences.
Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Gamification has evolved from a buzzword into a cornerstone of player engagement strategies. With the rise of AI-orchestrated gamification, iGaming and sports betting operators are now equipped to deliver hyper-personalized, dynamic experiences.
Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Staying ahead of customer engagement trends enables marketers to drive loyalty, increase revenue, and outpace the competition in 2025. Emotion Drives Engagement : Personalized, emotion-led messaging (e.g.,
See the difference control groups make in this guide Download Now Why it Matters: If marketers can convert one-time fashion and beauty customers into multi-time customers, this will increase lifetime customer value. Higher Spend: Repeat customers spend 23% more per order than one-time buyers.
See the difference control groups make in this guide Download Now Why it Matters: This post is important for retail marketers as it highlights how loyalty programs extend beyond simple discounts to foster deeper engagement and long-term brand affinity. Read more about AI-orchestrated gamification here.
Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Day 2 of Optimove Connect 2025 continued the momentum with cutting-edge insights, real-world success stories, and expert-led product deep dives. Greater precision in customer engagement, improved personalization, and scalable CRM execution across markets.
How AI is Transforming CDPs Download Now >> Why it Matters: iGaming and Sports Betting operators can now deliver an unparalleled AI-orchestrated gamificationexperience, driving higher retention rates and deeper player engagement. This collaboration will enhance player engagement and retention strategies.
Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: AI-orchestrated gamification combines the dynamic management of customer interactions with game-design elements to enhance user engagement.
Elevate Web Marketing with Real-time Web Push Download Now Why it Matters: OptiLive is a critical solution for sportsbook operators to maximize the growing in-play betting market. A Digital Experience Platform (DXP) that improves conversion rates and enhances customer journeys across digital channels.
A survival mode culture is one of the fastest way to destroy the experience for your customers as well as your employees. The customer suffers as well. At its very core, the work of CustomerExperience (CX) is the timely effort of collecting customer data and solving relevant problems over the long run.
Take the next step with our CRM marketer evolution curve Download Now Why it Matters: AI-journey orchestrated gamification combines the dynamic management of customer interactions with game-design elements to enhance user engagement.
Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: This blog delivers nine actionable insights for marketing executives at LATAM iGaming on leveraging data-driven marketing strategies to scale and compete effectively. Guide to Advanced Customer Segmentation Download Now >> 1.
Does gamification prevent burnout? Despite a hypothesis that gamification might cause burnout by distracting employees from their job, Toister’s results proved the opposite. Agents who had gamification systems were less of a burnout risk. Though, scoring is not just a gamification need. On the board.
How AI is Transforming CDPs Download Now >> Why it Matters: For iGaming and sports betting operators, this post defines AI-orchestrated gamification and illustrates how it can transform player engagement strategies by delivering more dynamic and personalized experiences, directly impacting customer lifetime value and key business metrics.
How AI is Transforming CDPs Download Now >> Why it Matters: The “Goldilocks Zone” is just right — ensuring that players are neither bored with too-easy tasks nor frustrated by tasks that are too hard. This ideal balance, the Goldilocks Zone, is crucial for successful gamification.
Re-engage your churned customers with this guide Download Now Why it Matters: With players having an abundance of options, iGaming operators must find ways to keep players engaged and active in the long run. This data helps marketers create personalized experiences that are more likely to engage players over time.
Elevate Web Marketing with Real-time Web Push Download Now Why it Matters: In-play sports betting is transforming the industry, offering huge revenue potential. Content personalization ensures bettors receive only the most relevant updates, enhancing their experience and avoiding the pitfalls of generic, one-size-fits-all communication. #3
Re-engage your churned customers with this guide Download Now Why it Matters: With bettor participation skyrocketing, now is the time for gaming operators to refine their engagement and retention strategies to maximize revenue and long-term customer loyalty.
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Discover the latest email strategies to grab the attention of your customersDownload Now Why It Matters: The holiday season is critical for retailers as it often brings a surge in sales driven by new and one-time shoppers. Optimove Insights show that up to 60% of monthly customers may not return for a second purchase.
Inspiration, education, and coaching for customer-obsessed leaders. Welcome to the roundup of customerexperience insights! Sometimes, the biggest breakthroughs come not from adding more but from questioning the basics—how we measure success, connect with customers, and design experiences.
See the difference control groups make in this guide Download Now Why it matters: By attending Optimove’s CRM Lightning Talks at G2E Las Vegas 2024, marketers will walk away with deeper knowledge of event-based strategies, personalization, predictive analytics, and gamification—all crucial for optimizing player engagement, retention, and loyalty.
It’s natural to always be on the lookout for ways to improve customer service at your organisation – but, sometimes, we’re so busy looking elsewhere that we don’t recognise what’s right under our own noses. The fix: Provide customer service that’s proactive as well as reactive. Being reactive, not proactive. Getting the tone wrong.
In an economy that’s pitched more than a few curveballs over the last five years, retaining and growing a loyal customer base is consistently a winning business strategy. How Do You Identify Top Customer Service Talent? Are you trying to boost customer sentiment ? Do you want to improve overall customerexperience?
Re-engage your churned customers with this guide Download Now Why it Matters: This post explores our Partner Ecosystem and CRM Lightning Talks at SBC Summit Lisbon. Captain Up: Uses AI to offer gamification technologies that enhance player engagement and retention through personalized rewards.
As contact centers around the world grapple with the realities of hybrid work , the Great Resignation, heightened customer expectations, and supply chain woes, many are turning to industry research and data that can provide guidance, perspective, and clarity to help them maintain and grow their CSAT and NPS scores. Enter ContactBabel.
There are several key areas that every mobile marketer will want to look at to ensure they’re minimizing risk and keeping their fears at bay: Ensure you’re delivering a friction-free onboarding experience. We all want to feel special, and if customers don’t feel valued by your brand, they’re sure to look elsewhere.
Sometimes we learn important customer service skills through training, or through years of hard-earned experience. But we still want you to be able to take advantage of the books that can transform your current customer support operations. CustomerExperience 3.0: Chief Customer Officer 2.0:
Up your mobile marketing game with this guide Download Now Why it Matters: Understanding how European lotteries leverage digital strategies and personalization is crucial for U.S. Implement gamification and loyalty programs for deeper player engagement. Download Now: All you need to know about mobile marketing Download Now>> 3.
That’s why Angela Higgins , Manager, Customer Engagement at Code42, made getting high-quality customer reviews a top priority. Code42’s thousands of happy and highly vocal customers are one of our strongest market differentiators,” said Angela. How Code42 Stepped Up Its B2B Customer Review Game. Stand back.
One of Playvox’s customers, MongoDB , had many of the typical challenges seen with dispersed global teams. And, because the schedulers used different processes, it was a challenge to scale to meet the growing demands of their customer base. The operations team was using spreadsheets and calendar tools for their scheduling needs.
See the difference control groups make in this guide Download Now Why it matters: Meet Optimove at SBC, visit us, and learn how to increase player lifetime value and fuel growth. These quick-hit talks are at 12 PM, 2 PM, and 3 PM at Booth D120.
Each week, I read many customer service and customerexperience articles from various resources. An updated loyalty program can help keep you connected to customers. Understanding what gives your customers “gratification” will help you meet and exceed their expectations. Here are my top five picks from last week.
Measuring the success of customer service isn’t as simple as just looking at reviews, sales figures or the amount of potential customers your store receives. There are a wealth of statistics and metrics to monitor to understand customerexperience. Tapping into customer insight is fundamentally about ease of use.
Customers are like elephants; they have amazing memories. This means they will never forget a truly wonderful or absolutely horrible service experience. So, in these tough economic times, what are the best customer service strategies to provide elephant-astic experiences? Unleash the chatbot!
How do technologies such as the cloud, long considered an emerging part of the modern customer service experience, become increasingly vital for ‘agile resilience’? Follow this three-point plan to prepare frontline agents and other customer-facing staff: 1. Turn Contact Centre Representatives Into Brand Ambassadors.
So we're clear: The need to facilitate effective customer self-service, in B2C and B2B organisations, is a non-negotiable. That said, it's fair to say that it becomes even more critical in B2B SaaS companies, where increasing customer engagement, and retention, are (or should be!) at the forefront of your overall business goals.
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They can enable students to experiment with diverse musical styles, generate custom soundtracks for multimedia projects, and create personalized music compositions. The generated music will be downloaded from the S3 bucket. We then demonstrate how to download and play the.wav files generated from the user prompt.
Each week, I read many customer service and customerexperience articles from various resources. Customer Service versus CustomerExperience: Master both! My Comment: I’ve written about the difference between customer service and customerexperience in the past. It’s not a department.
This creates an interactive experience by allowing you to see partial responses streamed in real time instead of a delayed full response. This solution will help you build interactive experiences for various generative AI applications such as chatbots, virtual assistants, and music generators.
The relationship between customers and businesses is greatly influenced by the kind of experience you offer them. This is especially true of the B2B customerexperience. B2B customers don’t just want you to meet their expectations; they want you to exceed them – every single time. The room for error is low.
How Online Communities Create Customer Advocacy and Retention. This is a guest post by Danielle Juson is a Customer Success Community expert at inSided. Isn’t it great when you have a customer that not only keeps using your product, but shouts about how great it is too? Make a great first impression from the start.
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