Remove Customer Focused Remove Customer Journeys Remove Customer Voice
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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Leadership also needs to model the change talking about customers consistently, celebrating customer-focused wins, and incorporating customer impact into decision-making criteria. These are opportunities where exceptional experience can strongly influence a customers loyalty and spend.

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May is (Journey) Mapping Month!

Heart of the Customer

We’re celebrating Mapping Month in a big way, and I hope you can join us. We’ll have events both in-person and online, to share the journey mapping best practices outlined in our book, How Hard Is It to Be Your Customer? Using Journey Mapping to Drive Customer-Focused Change.

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Who’s the Right Customer to Map? Your Third Journey Mapping Question

Heart of the Customer

Note: We’re celebrating the upcoming launch of our new book “How Hard Is It to Be Your Customer? Using Customer Journey Mapping to Drive Customer-Focused Change,” by Mapper-In-Chief Jim Tincher and B2B Practice Lead Nicole Newton. The post Who’s the Right Customer to Map?

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Customer-centric leadership – what does it really mean?

ECXO

This paradigm shift in leadership benefits not only the organization but also fosters lasting and meaningful relationships with customers. This blog post will explore the essence of customer-centric leadership and key factors that form the basis of a successful customer-focused organization.

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DCX # 124 | Smile, It’s Contagious! How to Spread Positivity Throughout Your Customer Journey

DCX

Spread the Good Stuff: How to Flip the Mood Here’s how you can change the story and make positivity the norm across your customer journey: 1. ” That’s the vibe you want across your customer journey. ” Take a walk through your experience like a new customer. Fix those parts.

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Develop a Killer Metric to Drive CX Action

Heart of the Customer

As our book gains traction, readers tell us they appreciate our focus on starting journey mapping by targeting an identified business problem and using this to drive customer-focused change. We interviewed dozens of CX leaders on how they did this, including Mark Smith, formerly of Element Fleet Management Corporation.

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Customer Experience Measurement – Why it is Vitally Important BUT Badly Done!

ijgolding

The ability of a company to robustly and continuously capture a ‘fact based’ understanding of how capable they are of meeting customer needs and expectations is critical if they have a desire to achieve customer focused success. Failure to measure the true ‘end to end’ customer journey. Are you still with me?!