Pointillist

MAY 23, 2018

More and more marketers and customer experience professionals are now looking for the best customer journey analytics platform to understand and engage with individual customers at a personal level, at scale. But, once you begin to look into customer journey analytics at a deeper level things become much less clear.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90

Customer Bliss

AUGUST 15, 2017

Annette is responsible for Thomas Cook’s overall customer experience strategy and road map with a clear focus on the cultural transformation as well as designing the end-to-end customer journey. The process looks a bit like this: Invite customers. Focus on one customer issue. Design Thinking Method.

Travel 204

Travel Industry Hotels Customer Journeys 204

Customer Bliss

APRIL 4, 2018

Donna learned that when it comes to prioritizing initial work to improve customer-focused operations, you must first understand how the company d efines and communicates the role and value of the CCO. Communicate the differences between customer service and experience. Listen and Understand How You Can Provide Value.

Chief Customer Officer 131

Chief Customer Officer Customer Journeys B2C Roadmap 131

GetFeedback

DECEMBER 21, 2018

US auto insurance carriers that have provided customers with consistently best-in-class experiences have generated two to four times more growth in new business and about 30% higher profitability than their counterparts with an inconsistent customer focus. consumers say customer experience at most companies needs Improvement. (

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

Experience Investigators by 360Connext

JULY 24, 2019

Retrofitting customer experience means baby steps and giant leaps. The struggle to move an entire organization from product- or sales-focused to customer-focused is intense. CX Problem #2: Customer focus is limited to customer-facing roles. There are so many customer journeys!

Customer Journeys 110

Customer Journeys Culture Customer Centricity CRM 110

Experience Investigators by 360Connext

SEPTEMBER 22, 2020

A Customer Experience Mission Statement , customer-focused and separate from your Corporate Mission Statement. The Ideal Customer Journey. Do employees understand their role in delivering this, even if they don’t consider themselves as “customer-facing? Do you know what yours is?

Culture 251

Culture Company Lifetime Customer Customer Centricity 251

Customer Bliss

JULY 26, 2016

Renee recommends two major channels: customer focus groups and data points. “If you do a successful customer journey map, you can really see all the areas when you interact with your customers,” says Renee, “and then you know where to focus and what to work on.”

Customer Journeys 100

Customer Journeys Customer Experience Chief Customer Officer Leadership 100

ClearAction

AUGUST 6, 2019

Customer Journey Insights Increase Marketing Impact Lynn Hunsaker. Customer journey insights are vastly under-utilized. Companies that are reaping full value are using customer experience insights to align their whole business to customers’ expectations. Customer-Focused Mindset.

Customer Journeys 48

Customer Journeys Marketing Effort Score Net Promoter Score 48

DCX

JANUARY 28, 2025

Maybe customers rave about your helpful support team but complain about long wait times. Map It Out: Lay out your customer journey and find the rough spots. Mapping the journey lets you see things from their perspective, not yours. . Or they love your product but find your onboarding process clunky.

Customer Journeys 52

Customer Journeys Effort Score Social Media Analysis 52

Customer Bliss

AUGUST 23, 2018

In this case, journey mapping helped Anand work with his fellow leaders to see things holistically. He created two separate groups to analyze the different aspects of the customer experience. By looking at the customer roadmap, Anand was able to better determine who could help him deliver on the work that needed to be done.

Transportation 129

Transportation Industry Management Chief Customer Officer 129

CX Journey

NOVEMBER 10, 2015

Customer Experience Maturity Assessment : I put this tool under Culture and Employee Experience because it's a baseline on where you are with regards to a customer-centric and customer-focused culture. The research you use to create your customer personas can also feed your journey mapping efforts.

Customer Journeys 80

Customer Journeys Roadmap Government Culture 80

CX Journey

MAY 5, 2015

My first blog assignment is to bring you some nuggets from the second keynote from Day 1 of the event, a presentation titled, Easier Said than Done: Move the Needle with Your Customer Experience Strategy , by Erin Wallace, CCXP, Global Manager of Customer Experience at John Deere. But…"How do I get my executives on board?"

Customer Journeys 80

Customer Journeys Strategy Customer Experience Government 80

CustomerSuccessBox

AUGUST 31, 2021

You need to consistently share data that has a direct correlation to the customer’s desired outcome. Sharing the adoption metrics and usage data helps the customer know where they are in their customer journey and keep them engaged. Driving Customer Engagement through community building.

Customer Focused 59

Customer Focused Engagement Net Promoter Score Customer Success 59

Experience Investigators by 360Connext

OCTOBER 17, 2023

I speak with customer experience professionals every day. Some of them have fancy, customer-focused titles like Chief Customer Officer or Vice President of Customer Experience. Others have more common org chart regulars, like Chief Marketing Officer or Voice fo the Customer (VoC) Director.

Leadership 259

Leadership Customer Experience Customer Centricity How To 259

Totango

APRIL 12, 2022

The customer focus is driving a shift in the old pre-sale vs post-sale mindset. You now have to figure out a way to drive value to customers as early as possible in their experience with you. The Customer Journey is the Product of Customer Success. The Customer Journey is the Product of Customer Success.

Customer Success 88

Customer Success Customer Journeys Roadmap Sales 88

Think Customers

DECEMBER 13, 2021

Invest and act on great customer experience Understanding the importance of building an organizational CX competency is a crucial first step, but without an executable strategy, organizations will continue to lag industry leaders. Data is at the core of any customer experience strategy. Renewing your CX vows begins with the basics.

Customer Journeys 52

Customer Journeys Roadmap Metrics Strategy 52

Experience Investigators by 360Connext

JUNE 1, 2015

And when this package travels beyond Bodybuilding.com’s control and into the care of a shipping company, it’s kind of like saying “You can keep us happy by keeping our customers happy.”. Customer-focused. It’s not about being the best at what they do, it’s about the experience the customer has with the brand.

Brands 110

Brands Roadmap Retail Video 110

Amity

JANUARY 9, 2019

Is it easy for your customers to get billing information and questions answered? We are big advocates of creating customer journey maps that highlight every interaction point with customers, right down to the details of billing. It can create a poor and inconsistent customer experience.

Customer Success 81

Customer Success Customer Journeys Leadership Culture 81

ClearAction

FEBRUARY 13, 2023

This theme is supported by resources such as Customer-Focused Communication, Journey Mapping Facilitation Skills, and CX Maturity Roadmap & Playbooks.

Sports 71

Sports Customer Experience Handbook Case Study 71

Totango

FEBRUARY 11, 2022

Delivering a satisfying B2B customer experience is key to staying competitive in today’s SaaS market. Here, we’ll outline a strategic roadmap to developing a winning B2B customer experience strategy. First, we’ll take a look at what B2B customer experience is and why it’s an important priority.

B2B 114

B2B Customer Experience B2C Net Promoter Score 114

Thematic

MARCH 30, 2025

It also helps everyone understand the customer journey from start to finish, improving the customer experience across all touchpoints. How to Collaborate on Feedback How to collaborate on feedback: Create a shared channel: Use a collaborative tool (like Slack or a project board) dedicated to customer feedback.

Feedback 62

Feedback Effort Score Analysis Customer Centricity 62

ClearAction

MARCH 21, 2017

Research of 10,000 companies across 25 years proved that a strong customer culture drives over 35 business performance measures , including ROI, growth, customer retention, market share and sales. When you think about it, that makes a lot of sense: 40-70% of customers switch loyalty due to a perceived attitude of indifference.

Culture 88

Culture Roadmap Customer Centricity Measurement 88

Amity

APRIL 7, 2016

In earlier blog posts, we talked about the importance of establishing the customer journey to drive success. The customer journey is a “roadmap” that takes the customer from point A to point B - from where they are today to where they will be in the future with the use of your product.

How To 63

How To Roadmap Customer Journeys Course 63

DCX

JULY 30, 2024

You've likely faced blank stares or resistance when trying to explain why the legal team should care about customer experience or how finance plays a role in customer satisfaction. This guide is your roadmap to winning hearts and minds across your organization. It's time to change that narrative. Their success is your success.

Customer Centricity 52

Customer Centricity Customer Journeys Case Study Customer Satisfaction 52

SurveySensum

JULY 14, 2020

Head of Customer Experience for UL EHS, Co-Founder of CX Accelerator, and CEO of Officium Labs, Nate Brown is an ICMI Top 50 Thought Leader. He is a Customer Experience Blogger and Speaker and offers expertise in customer journey mapping, a voice of the customer programs, survey process and analysis, employee engagement, and others.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

ChurnZero

JANUARY 8, 2021

At Khoros, she will be responsible for the success across all stages of the Khoros customer journey and lead the company’s customer organization. “We She has a proven record implementing customer-focused retention and growth strategies for cloud-based global tech companies. Follow Charlie on LinkedIn. .

Customer Success 98

Customer Success Chief Customer Officer Leadership Healthcare 98

ClearAction

MARCH 21, 2017

Research of 10,000 companies across 25 years proved that a strong customer culture drives over 35 business performance measures , including ROI, growth, customer retention, market share and sales. When you think about it, that makes a lot of sense: 40-70% of customers switch loyalty due to a perceived attitude of indifference.

Culture 69

Culture Roadmap Customer Centricity Measurement 69

SurveySensum

FEBRUARY 20, 2024

And the best way to understand your customers is by gathering feedback straight from them. Here’s a roadmap to help you get there: Gather Feedback : Gather feedback on a regular basis from your customers on different aspects of your business, but don’t limit yourself to traditional CSAT or NPS surveys.

Customer Satisfaction 52

Customer Satisfaction Self Service Strategy Customer Journeys 52

SurveySensum

FEBRUARY 20, 2024

And the best way to understand your customers is by gathering feedback straight from them. Here’s a roadmap to help you get there: Gather Feedback : Gather feedback on a regular basis from your customers on different aspects of your business, but don’t limit yourself to traditional CSAT or NPS surveys.

Customer Satisfaction 52

Customer Satisfaction Self Service Strategy Customer Journeys 52

CSM Practice

JULY 24, 2019

The customer-centric mindset entails making major decisions while taking customer needs and customer journeys into account. This responsibility is not limited to the CSM (Customer Success Manager) alone, a company-wide disposition to customer satisfaction is crucial to customer success.

Customer Centricity 45

Customer Centricity Roadmap Customer Satisfaction Customer Success 45

Thematic

MARCH 29, 2020

In Part 4, you’ll learn how to build a product feedback loop that enables your stakeholders, managers and executives to make customer-focused decisions. Tip : Do an internal customer journey map. Customer in the room. For any product roadmap meetings, make sure customers are in the room.

Feedback 111

Feedback How To Analysis e-support 111

Gainsight

OCTOBER 30, 2018

Depending on how long your contracts are, you may not realize you have a problem with your customer journey until it’s too late. Mitigate churn risks by paying close attention to your customers’ desired outcomes before and during their use with your product. 2: Churn is scaring away investors.

ROI 61

ROI Customer Retention Social Media Roadmap 61

delighted

DECEMBER 14, 2020

In other words, customer experience is the way customers feel about your brand across the entire customer journey – both online and off. Forming a successful customer experience strategy starts by setting company-wide, customer-focused visions to match business outcomes to customer expectations.

Strategy 63

Strategy Net Promoter Score Customer Experience Effort Score 63

SurveySparrow

JANUARY 23, 2019

While executives are being made aware of the importance of CX, they are not really sure the steps that should be taken to measure customer experience successfully. What is customer experience measurement? It is the practice of measuring the experience of customers at all touch-points including the entire customer journey.

Measurement 72

Measurement Customer Experience Effort Score First Call Resolution 72

ClientSuccess

SEPTEMBER 15, 2018

The synergy between the teams must exist to make sure Sales isn’t ‘ overselling their boundaries ’ which happens when sales sells something that isn’t actually in the product, or hasn’t yet been released to the roadmap. Three Reasons Why Marketing Needs a Seat at Your Customer Success Strategy Meetings. Customer-Focused Campaigns.

Customer Success 40

Customer Success Strategy Marketing eBook 40

ChurnZero

OCTOBER 16, 2020

Fighting entropy to keep the customer focused on product value through human engagement. When we reflect on the idea of Customer Success passing off a renewal to Sales, Kassie challenges: “What exactly is being sold?”. Sales owning the functions in lieu of Customer Success does a disservice to your clients and your CSMs.”.

Sales 98

Sales Customer Success Conference Customers 98

Retently

FEBRUARY 9, 2024

Customer Feedback Questionnaires: Promise & Delivery Gap Questions Questions to Measure Customer Experience Now, let’s delve into questions that gauge the overall customer experience. Ease of Use and Accessibility The rationale behind focusing on ease of use and accessibility is straightforward.

Feedback 92

Feedback Net Promoter Score Effort Score Customer Satisfaction 92