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Each week I read many customer service and customer experience articles from various resources. 7 Techniques That Are Key to CustomerRetention Today by John Hall. Magazine) It’s a business axiom that holding on to existing customers is more lucrative than acquiring new ones. Follow on Twitter: @Hyken.
Today, businesses are able to measure their activities, impact of customer experiences, and customer relationship with unprecedented precision. Further, the CCO’s operating parameters will include the complete span of a customer’s life.
All of these eCommerce strategies work toward the same goal: getting customers to buy more on each visit, increasing the average order value. But what about increasing the lifetime value of your customers? LifetimeCustomer Value: A Long Term Boost of Profitability.
He is an author of Moments of Magic®, The Loyal Customer, The Cult of the Customer, The Amazement Revolution, Amaze Every Customer Every Time, Be Amazing or Go Home, and The Convenience Revolution and a creator of a customer service training program, Customer Focus , aiming to help clients build a customer service culture and loyalty mindset.
Known as the Founding Director at Customer Success Leaders Institute and the CEO at The Customer.Co , Dave’s ideologies and work are ubiquitously respected. In the past two decades, he has not only advised several SaaS leaders on customer strategies but also founded and established customer-focused SaaS businesses.
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