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In the past, customerservice centers were viewed as cost centers or expenses. Today, the organizations that are delivering a superior customer experience are proving just how outdated that perspective is. But great customer experiences don’t just happen.
I was recently interviewed by Yigal Adato for his mastermind group, all entrepreneurs and owners of pawnshops. We were discussing how important it is to “bake” customerservice into the culture. Shep Hyken is a customerservice expert, keynote speaker, and New York Times bestselling business author.
Conduct a Focus Group. This brings your customers in for a face-to-face discussion, giving you real feedback and the chance to learn your customers’ opinions of your most current offerings. By the way, if you can’t meet in person, you can always do a virtual focus group. Follow on Twitter: @Hyken.
Therefore, any company trying to improve their customer experience should follow a defined plan to adopt a strategy that is congruent with their customer expectations. Here is a detailed step-by-step guide to setting goals and strategizing for customer experience improvement. Understand Customer and Market Perceptions.
Put those ideas into a group. Assign these ideas to different people and groups. Shep Hyken is a customerservice expert, keynote speaker, and New York Times bestselling business author. For information on The Customer Focus customerservicetraining programs, go to www.thecustomerfocus.com.
Jeff is truly obsessed with customerservice. As an author, consultant, and trainer, he helps organizations develop customer-focused cultures. Jeff’s Inside CustomerService blog has been recognized as one of the Top 50 customerservice blogs on the planet. Follow on LinkedIn.
The key is having a diverse group of thinkers. Get the same group together for another brainstorming session and start with the question, “What companies, not including competitors, do you like doing business with the most?” Shep Hyken is a customerservice expert, keynote speaker, and New York Times bestselling business author.
My Comment: Want to learn customerservice from the best? You could hire the training professionals at Ritz-Carlton, Disney, Zappos, and even our company, The Customer Focus. It is full of stats from a very robust survey, heavily weighted to one of the most influential groups of customers, Gen Z.
10 CustomerService Quotes to Inspire Your Team by Sage Johnson. (CH CH Consulting Group) 10 customerservice quotes from industry experts and leaders to inspire your team this week. Thank you CH Consulting Group!). Go to The Customer Focus to learn more about our customerservicetraining programs.
My Comment: What happens when ten customerservice and CX experts are asked about how customer behavior is likely to evolve this year and how to adapt accordingly? I’m honored to be part of this group of experts. You get ten great answers. Follow on Twitter: @Hyken.
When you figure out a customer’s Why and can scale it to meet the reasons and needs of a larger group, you connect on another level that brings customers back, again and again. Shep Hyken is a customerservice expert, keynote speaker, and New York Times bestselling business author.
You can survey customers over the phone, via email, in focus groups and more. You can use tools such as Net Promoter Score and Customer Effort Score. I could go on and on about the different ways to measure your customer’s feedback. I’ll explain in a moment. There are plenty of ways to get feedback.
Leaders must work on the culture they want employees and customers to experience. Their vision and plan must provide clarity, keep employees focused and defend the culture if anyone or any group of people go out of alignment with the vision. In short, the customer experience starts and ends with the organization’s culture. .
By the way, why just do it with your customers? One of my clients had an internal contest where groups of people, mostly within their own departments, although not always, submitted short three-minute videos. Shep Hyken is a customerservice expert, keynote speaker, and New York Times bestselling business author.
So if you haven’t yet thought about giving your agents more than just straightforward systems training, here are five things to consider when giving effective chat support training to your team. Free Download] 50 CustomerServiceTraining Activities for Live Chat and Telephone Teams. Let us know your comments.
5 Ways to Drive Brand Loyalty and Customer Lifetime Value by Ian Simons. (Ad Ad Age) Here are 5 tips for marketing organizations looking to maximize their Discovery Commerce opportunity from Aubrie Richey, VP of media for TechStyle Fashion Group that brought us brands like Fabletics and Savage X Fenty. Follow on Twitter: @Hyken.
I could imagine a group of smart Amazon employees sitting around the table answering the question, “I wonder if there is a way for our customers to order products without having to turn on their computer or open an app on their smartphone?” And, then they did one better with the Amazon Dash buttons. Follow on Twitter: @Hyken.
My Comment: Jeannie Walters is no stranger to this weekly roundup of the best customerservice and CX articles of the week. Here she talks about how to conduct a customer interview. My take is that the interview is combining elements of a survey and focus group. Interesting concept! Follow on Twitter: @Hyken.
What started out as dividing customers into groups of similar interests, buying patterns, habits, etc. Once a customer shares information and gives the company permission, the company can deliver a better experience, one that is highly customized. The Personalized Experience – Personalization is a very hot topic.
In our group, we have a TV celebrity, the president of a major university, one of the top futurists in the world, a digital marketing expert, a retired, high-ranking military officer and more. But then I thought of an answer and asked the group to be understanding of what I was about to say. They took all of my answers.
Her areas of expertise include market research, program management, marketing, instructional design, and training. Aimee joined Qualtrics when it acquired Temkin Group, a leading CX research and advisory firm. After leaving Forrester, Bruce founded the Temkin Group, a research and consulting firm. Hilary George-Parkin.
A good customer relationship management program (CRM) could help in certain sales and support situations. Artificial Intelligence puts different types of customers into “personas,” groupingcustomers by common interests and buying patterns, which allows the company to target customers with extremely relevant promotions.
That person delivers Amazement within the larger group, which may not necessarily be operating at the same standard as he or she is. I wrote about this in my book The Cult of the Customer (Wiley 2008), and the example I used was that of an airline employee. Maybe your organization is truly customer-focused.
We must be mindful of the consistent and predictable experience we deliver to our customers. The Customer Experience Guide for Today’s Contact Center by CH Consulting Group. (CH CH Consulting Group) CH Consulting Group is proud to present you with our first-ever eBook: The Customer Experience Guide for Today’s Contact Center.
The words you say, the way you act, and your attitude toward your job and your customer are sometimes the difference between satisfactory and amazing. This became evident as I was having lunch with Tracy Nieporent, one of the partners at Myriad Restaurant Group. For information contact or www.hyken.com. Follow on Twitter: @Hyken.
When I’m invited to speak to a group of business leaders as the keynote speaker, I often share my Six Simple Steps to Building a Customer-Focused Culture. Shep Hyken is a customerservice/CX expert, award-winning keynote speaker, and New York Times bestselling author. There’s a difference!
The Mount Rushmore of CustomerService Leaders by John DiJulius. The DiJulius Group) Who are the greatest CustomerService Leaders of all time? The following is a list of the 10 greatest CustomerService Revolutionaries who had the most influence and dramatically changed businesses in all industries.
It is important for Customer Support and Marketing teams to work hand-in-hand because together they will create better customer experiences, bring more revenue, attract more loyal customers and retain more engaged employees. Just a few years ago it was said customerservice is the best marketing strategy.
Conduct a Focus Group. This brings your customers in for a face-to-face discussion, giving you real feedback and the chance to learn your customers’ opinions of your most current offerings. By the way, if you can’t meet in person, you can always do a virtual focus group. Follow on Twitter: @Hyken.
(Forrester) As B2B marketing leaders wrap up 2020 with a keen eye on customer satisfaction and revenue acceleration, they must start looking forward to make sure they are planning for the right strategic pivots and preparing to adopt and optimize new tactics. Just look at this group of predictions from Forrester.
My Comment: We can always learn from others who are successful, and in this article, six experts share some of the “best experiences they have ever had” in customerservice and CX. Honored to be a part of this esteemed group as the article highlights my experience with Frank, my favorite cab driver.
Her areas of expertise include market research, program management, marketing, instructional design, and training. Aimee joined Qualtrics when it acquired Temkin Group, a leading CX research and advisory firm. After leaving Forrester, Bruce founded the Temkin Group, a research and consulting firm. Hilary George-Parkin.
How good is your company’s internal customer experience? McKinsey & Company) To excel with customers, frontline employees need high-level service from core support functions. Société Générale’s group head of corporate resources and innovation explains how to achieve such symmetry. by Nicolas Maechler.
The author gives us a little history and some current insights into what we need to do in the digital age of customerservice. 10 Marketing Lessons from Apple [Infographic] by The Website Group. My Comment: Customer experience and marketing are very much connected. Follow on Twitter: @Hyken.
He mentioned that the restaurant was managed by a group at the airport, so I really shouldn’t expect the same service or quality I am accustomed to at this company’s regular restaurants. Shep Hyken is a customerservice expert, keynote speaker and New York Times bestselling business author. Follow on Twitter: @Hyken.
(Wealth Management) Operations and service departments are frequently categorized as cost centers, but studies show that when delivered correctly, they can be drivers of revenue. Save the Customer. My Comment: When it comes to customerservice, here are some good words: Fix the problem, save the customer.
We’ll take a look at some of the pros and cons of instigating a customer loyalty program for your small business. My Comment: So, on the topic of loyalty programs, this second in our TOP FIVE roundup is a perfect follow-up to the first article in the group. Here is some fun reading with survey stats that will make you think.
(The Wise Marketer) Companies are realizing the importance of focusing on their repeat customers and designing special loyalty rewards program exclusively for this category of customers. My Comment: In the 1980’s I read that it costs five times more to acquire a new customer than to keep an old one.
She’s compiled a list featuring the top customer experience keynote speakers. It is an honor to be associated with such an esteemed group of professionals. Shep Hyken is a customerservice expert, professional speaker, and New York Times bestselling business author. Follow on Twitter: @Hyken.
My Comment: While we’re on the topic of loyalty, one way to drive more customer loyalty is to create a community for your customers to be a part of. Finding ways to bring them together, either as a group of valued customers or to rally around a cause, creates a connection that drives loyalty.
15 Customer Experience Trends for 2018 by Bruce Temkin. Customer Experience Matters) Every year, Temkin Group publishes a list of customer experience trends for the upcoming year. Shep Hyken is a customerservice expert, professional speaker and New York Times bestselling business author.
As I always say, what’s happening on the inside of an organization is felt on the outside by the customer. 10 ways Volkswagen’s first chief customer officer is driving a new experience agenda by Nadia Cameron. Shep Hyken is a customerservice expert, professional speaker and New York Times bestselling business author.
(MediaPost) Brands are trying to improve their customer experience. But they are hampered by problems ranging from lack of data to siloization, according to “Elevating the Customer Experience,” a study by Winterberry Group presented by the Data & Marketing Association and sponsored by Pitney Bowes.
Share them with your team and look for opportunities to emulate these examples and “wow” your customers! How To Tackle Difficult Customers and Earn Their Trust by Michael Spicer. Martech Advisor) Michael Spicer, Director, The Website Group, guides on how to handle arduous customers and develop a bond with them.
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