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My Comment: As customers move to accepting the digital experience – and expecting the companies and brands they do business with to provide a good experience – it’s important to understand what customers want. Deep Dive: How RewardsPrograms Can Fuel Customer Spending by PYMNTS. Follow on Twitter: @Hyken.
He was emailing everyone who is a member of the MyWalgreens rewardsprogram. You must let your customers know you are listening to them! . Shep Hyken is a customerservice expert, keynote speaker, and New York Times, bestselling business author. His message was short and to the point. Follow on Twitter: @Hyken.
The Wise Marketer) Too many rewardprograms solely focus on the points, rather than on the rewards their points or miles make possible. And without rockin’ rewards, the points are without meaning. Do your rewards hit the “must-have” mark that turns casual customers into brand fans? by Tom Ryan.
Each week I read many customerservice and customer experience articles from various resources. This is Where RewardsPrograms Lose Most of Their Members by Jenn McMillen. Yet 44% of companies say they’re more keenly focused on customer acquisition and just 16% on retention.
When Loyalty Rewards Expire, So Does A Customer’s Loyalty by Dan Gingiss. Forbes) Rewardsprograms can be lucrative for loyal customers, but when companies add lots of rules and restrictions to a loyalty program, it can actually have the opposite effect. Follow on Twitter: @Hyken.
Customer Retention Made Easy by Samir Palnitkar. The Wise Marketer) Companies are realizing the importance of focusing on their repeat customers and designing special loyalty rewardsprogram exclusively for this category of customers. There a lesson or two you’ll get from them as well.
What’s interesting is that the Champions category more than doubled from 6% to 14%, which tells me more companies see the benefit of customer experience. Are Hotel Loyalty and RewardsPrograms Enough to Keep Customers Loyal to the Brand? I’ve said this many times before: Customerservice is not a department.
Service Untitled The blog about customerservice and the customerservice experience. photo credit: liber Possibly Related Posts: NJ toll road collectors lack customerservicetraining Under the US Freedom of Information Act, the popular internet.
My Comment: I’ve always said that many loyalty programs are often marketing programs, where repeat purchases earn points or free merchandise. A research team at Washington University Business School came out with some interesting research about how just being part of a simple loyalty or rewardsprogram, drives repeat business.
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