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Even though this is about a sales presentation, it ties into customerservice. It has to do with preparation, knowing your customer, understanding what they want, and more. This is what great salespeople do to prepare for a meeting with a customer or client. The lesson: Know who your customer is.
In the past, customerservice centers were viewed as cost centers or expenses. Today, the organizations that are delivering a superior customer experience are proving just how outdated that perspective is. But great customer experiences don’t just happen.
They are nice, even knowledgeable, but they don’t seem to be what I call customerfocused. So, I took a few minutes to talk to several people about how they were trained. I asked them what kind of customerservicetraining they received from the companies they worked for. The retail salesperson was sharp.
It seems that most of the companies that customers love to do business with have something in common. They focus more on the customer than they do the sale. Sure, they want to make the sale, add more revenue and get higher ratings. But when they focus on the customer’s needs, the rest seems to fall into place.
Lately, I’ve been thinking about how sales and customerservice combine to create an experience – hopefully a positive one. She created an experience for her customer. This is where sales and customerservice collide. This is where sales and customerservice collide.
EVERY interaction your customers experience. Based on the experiences customers have with the best customer-focused brands, they continue to get smarter about CX and will demand more from you. Thats sales and service combined! So, lets get right into it: In five words or less, what does CX mean to you?
Only 30% of Sales leaders strongly agreed they can even measure customer experience improvements , in a study by Oracle in 2019. Your mission, if you choose to accept it, is to begin at the beginning, build your case, and create a coalition of customer-focused leaders. What would it cost to lose 10% of your customers?
Start with your basic customer journey map that shows all of the typical interactions – or touchpoints – that the customer has when doing business with you. A customer’ssales journey is different than a service or support journey. And you may need more than one map. For information contact or www.hyken.com.
After all, I represent not just that one sale, but potential future sales. I might also share my experiences with others, which could turn into more sales for them. Shep Hyken is a customerservice expert, keynote speaker, and New York Times bestselling business author. It’s actually the other way around.
Just imagine if you were the Director of Sales for a private jet company. Jordan Zabel deals with high-end customers who expect high-end customerservice because he is the Director of Sales for Jet Linx , a private jet company that offers their services to corporate and private members. It’s all just hype.
As a result, they miss the opportunity to help the customer, who will be forced to call back in the future. The agent not taking that extra step is a disservice to the customer. The sales rep that sells the customer what they ask for instead of what they really need is a perfect example of customer disservice.
Create an amazing service experience that gets customers to not only come back, but to also share that experience with their friends, colleagues and family members. It’s about engagement, interaction and relationship building… before the customer ever decides to spend any money with you. Smart companies have figured this out.
Jeff is truly obsessed with customerservice. As an author, consultant, and trainer, he helps organizations develop customer-focused cultures. Jeff’s Inside CustomerService blog has been recognized as one of the Top 50 customerservice blogs on the planet. Follow on LinkedIn.
Do customers love you even when there’s a problem or complaint? Here are six ways to make customers love you no matter what! Become customer-focused. This means that in addition to creating an amazing customer experience, every decision keeps the customer in mind. It’s more than a sale.
If you’re not working directly with customers, one of the best ways to learn what’s really happening on the front line is to spend a shift with a customer support agent or go out for some sales calls. There you have it, three ways you can get to know your customers even better. Follow on Twitter: @Hyken.
What type gets more sales? Shep Hyken is a customerservice expert, keynote speaker, and New York Times bestselling business author. For information on The Customer Focus customerservicetraining programs, go to www.thecustomerfocus.com. Who would you rather be around or work with?
Everything that happens leading up to the sale is part of the customer experience. And, that includes customerservice. Most people think service happens after the sale. The reality is that every interaction leading up to and after the sale is part of service and experience.
While you probably don’t have a real genie to bring you customers (although I don’t want to completely rule out the possibility), you probably do have people managing your marketing and sales efforts. Those people will bring you customers. Because of an amazing customer experience! Follow on Twitter: @Hyken.
I’ve seen customers scream at servers in restaurants, flight attendants on airplanes, and customerservice reps – for things that they and their companies had no control over. Perhaps the customer had a flat tire on the way to an important meeting. Maybe they lost an important sale. It doesn’t matter.
Great customer-focused companies make it easy to get information quickly. It might be a Frequently Asked Questions page on the company’s website or a video tutorial that teaches exactly what the customer needs without having to call customer support. They want to get information quickly and easily.
He hired a salesperson, Lila, who, in his words, “Lived only to provide excellent customerservice.”?As As part of the sales process, the salesperson had to get the customer’s information. One afternoon he overheard Lila asking her happy customer, “Where do you live at?” (Yes, Follow on Twitter: @Hyken.
An employee can be good at the technical side of the job – and care about the company – but be terrible when it comes to dealing with the customer. I’ve encountered front-line employees in customer support and sales positions who should never have been put on the front line. Follow on Twitter: @Hyken.
When you ask marketing and customerservice experts what they monitor, you’ll likely hear about similar satisfaction or happiness measurements. You’ll also hear them talk about sales numbers, profit, revenue, and other indications that the company is doing well – or not so well. Follow on Twitter: @Hyken.
These enlightened customers demand a certain quality of interaction and service from your company. Creating a positive customer journey — from the first interaction (calls, live chat, emails or social media) to the purchase and even after the sale is made – is paramount if you want to attract and retain customers.
Make a call to the sales department or go visit a store as a customer. Experience all you can from the customer’s perspective. We want our customers to have a great experience. The only person who can really judge your success is the customer. Depending on your type of business, there are different ways to do so.
I’ve written about this before, and it’s worth coming back to this topic from another angle with a different example. First, an interaction with a customer should never result in an argument. The best people in customerservice, sales, or any frontline customer-facing job avoid escalating a confrontation to the level of a dispute.
There was a longer than usual line, and some of the customers were becoming frustrated. Apparently, the internet was down so they couldn’t ring up sales. The customers were frustrated. Without the ability to take payment, they could close the bakery, or they could trust that their customers to pay later.
My Comment: I’m a big fan of the internal customerservice concept, and here are 18 internal customerservice tips to create the experience that makes them want to work hard, engage with their customers (other internal customers and outside customers), and more. CRM Buyer) Despite U.S.
It doesn’t matter if you’re in sales, service, or any other part of your organization, something as easy as a quick response time has so many benefits that add to the customer experience. Shep Hyken is a customerservice expert, keynote speaker, and New York Times, bestselling business author.
(ZDNeT) Customerservice is experiencing a renaissance, and with the right imagination, intention, and technology, it can also become a business growth engine by driving satisfaction, sales, and loyalty. Shep Hyken is a customerservice expert, professional speaker, and New York Times bestselling business author.
Here are five ways to make your customers feel special: . Building a relationship that fosters confidence, trust and connection is a less obvious sales technique. The customer experience shouldn’t just be a non-stop sales pitch. . Make your customers smarter. And don’t do it with a sales pitch.
Add to that availability and value, and you have a formula for customer loyalty success. 5 Top Customer Strategies CEO Should Know by Duong Nguyen. CustomerThink) Focus on customers’ goals which lead to sales and their referrals. Go to The Customer Focus™ to learn more about our customerservicetraining programs.
My Comment: Customer Experience (CX) is marketing. Creating an experience that drives people to your website, your store, or willing to meet with a sales representative is all part of marketing. My Comment: Want to learn customerservice from the best? They build brands. It’s that simple. Follow on Twitter: @Hyken.
A formal schedule of customer contact is your ultimate renewal strategy. It shows you’re with them every step of the way—after the sale—and until the next time they buy. When do you start working on getting the customer to come back next time—or renew their subscription? This is of the utmost importance.
Leadership should be there along with other employees with varied responsibilities, from sales, support, finance, and more. Answers like, “We have great customerservice” are too vague and also something the competition is likely to say. The post Here’s How to Get Your Customers to Say, “I’ll Be Back!
There was plenty of toilet paper for sale. Now, some of you may point out, that the toilet paper on the floor is for sale, not for use. Shep Hyken is a customerservice expert, keynote speaker, and New York Times bestselling business author. The post No Toilet Paper – Is CustomerService Getting Worse?
Don’t think this is a sales technique. Creating an educational experience is a powerful customer experience strategy. Just make your customers smarter. . Shep Hyken is a customerservice expert, keynote speaker, and New York Times, bestselling business author. It’s simple.
A lack of trust will cost you sales. Shep Hyken is a customerservice expert, keynote speaker, and New York Times, bestselling business author. For information on The Customer Focus customerservicetraining programs, go to www.thecustomerfocus.com. Avoid uncertainty. Avoid inconsistencies.
Customers want to work with people who “know their stuff.” . Make the customer feel like a person. Customers are not a sale, an account number, a prospect, etc. Don’t make customers wait on hold. Making customers wait for unreasonable amounts of time is a sign of disrespect. . Be customerfocused.
The latter doesn’t come from stopping when there is a possibility that there might be more you could do to enhance the customer experience. In the sales world, there are many reports about how many no’s you get from a customer before they say yes. This “follow the shot in” analogy can be used in many other areas of business.
I often jokingly refer to a poorly run customerservice department as the future sales prevention department. By the way, being amazing doesn’t mean you’re delivering over-the-top customerservice. Shep Hyken is a customerservice expert, keynote speaker, and New York Times bestselling business author.
That day, as we were shopping, I noticed sales people that weren’t smiling or making eye contact with their customers when they walk into their stores. Shep Hyken is a customerservice expert, keynote speaker, and New York Times bestselling business author. She mentioned that she does that same thing at work.
The sales & marketing departments may get customers in the door. Ian Spindley ( @IanSpindley ) responded with the following comment: As far as you know, has #industry always called it sales & #marketing (just because it flows/sounds better)? Customer experience is the job of all these departments and more.
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