Heart of the Customer

JUNE 19, 2019

As our book gains traction, readers tell us they appreciate our focus on starting journey mapping by targeting an identified business problem and using this to drive customer-focused change. We interviewed dozens of CX leaders on how they did this, including Mark Smith, formerly of Element Fleet Management Corporation.

Metrics 98

Metrics Customer Journeys Customer Focused Management 98

ClearAction

DECEMBER 14, 2017

Customer references — testimonials from customers. Co-innovation — joint product development efforts with customers. Customer Knowledge (ways of understanding customers). Voice of the customer (VoC) — monitoring customer sentiment.

Customer Care 59

Customer Care CRM Customer Experience CEM 59

Lumoa

OCTOBER 31, 2018

Peter Lavers, Customer Experience and CRM Expert @ PeterLavers | blog "Customer Experience is here to stay! Digital is but a channel to the customer but a truly customer-centric approach embraces the customer at all touch points in the journey. Recognise your business is about the customer and not you.

Customer Experience 150

Customer Experience Customer Centricity Culture Consulting 150

Gainsight

SEPTEMBER 21, 2020

Gainsight saved time in communication and provided the visibility that they wanted and needed to keep customer satisfaction center stage as the company continues to grow. The process acts as a built-in early warning system allowing CSMs to intervene, especially during implementation, and recover before issues become hazardous to the customer.

System 52

System Government Customer Centricity Customers 52

ProProfs Chat

NOVEMBER 26, 2021

Voice of the customer survey tool such as Qualaroo enables you to instantly track negative feedback and work upon the issues to elevate customer satisfaction. This is a great way to spot problems early and refrain customers from writing negative reviews. Helps in getting to know the customer. NPS In-app Feedback.

Examples 52

Examples Survey Net Promoter Score Social Media 52

Pointillist

AUGUST 18, 2021

And almost half of all organizations said they track KPIs like NPS ® and CSAT, but have no real way to quantify their impact on business outcomes like cost to serve and revenue. And 41% of CX teams said that the top barrier to quantifying CX ROI is that CX metrics like NPS and CSAT are difficult to translate into revenue and costs.

Customer Journeys 40

Customer Journeys Self Service Omni-Channel Measurement 40

Verint

JANUARY 3, 2018

Verint’s Raj Sivasubramanian shares what he learned from a recent conversation with his young daughter and the customer experience takeaways that can be applied to organizations around the world. When was the last time you examined why your CX program does what it does?

Customer Experience 32

Customer Experience Customer Focused Employee Engagement NPS 32

Thematic

JUNE 17, 2024

" The focus is moving away from merely improving customer sentiment metrics like NPS and CSAT to driving tangible business value and measurable outcomes. By providing clear, actionable recommendations based on VOC data, you can empower teams to make customer-focused decisions and drive meaningful change.

ROI 62

ROI Multi-Channel Analysis Customer Centricity 62

DCX

AUGUST 25, 2024

Here's how you can revamp your approach to data and supercharge your CX strategy: Stop Confusing Correlation with Causation You see your NPS scores go up, and suddenly, you're taking credit for increased revenue. Ask yourself: Are happy customers spending more, or are big spenders just happier? Not so fast.

Customer Centricity 52

Customer Centricity Customer Satisfaction Effort Score Culture 52

DCX

AUGUST 25, 2024

Here's how you can revamp your approach to data and supercharge your CX strategy: Stop Confusing Correlation with Causation You see your NPS scores go up, and suddenly, you're taking credit for increased revenue. Ask yourself: Are happy customers spending more, or are big spenders just happier? Not so fast.

Customer Centricity 52

Customer Centricity Customer Satisfaction Effort Score Culture 52