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Are you Inside-Out or Outside-In? Designing a Customer-Focused Process

Beyond Philosophy

Is the process designed for the good of the Customer or was it designed for the good of the company? In my experience, the latter is more likely than the former, leaving most organizations with a process lacking a customer focus. Creating a Customer-Focused Process.

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5 Things Great CEOs Understand About Customer Experience

Experience Investigators by 360Connext

Before you ask for any additional buy-in from your CEO, make sure you’re speaking the same language around what Customer Experience is and what Customer Experience Management requires. Related: [Article] Customer Experience Management Defined: How is it Different From CX?

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What a Customer First Strategy Is (And what it’s not!)

C3Centricity

Everyone is talking about customer first strategies and why they are important. He spoke about the differences between customer focus and customer centricity and the often times confusion between the two terms. That is why I tend to speak about customer first rather than customer centricity these days.

Strategy 296
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Would You Fight to Make Your Customers Happy?

ShepHyken

The official definition—actually, there are two of them, according to Merriam-Webster—is to contend in battle or physical combat, and to put forth a determined effort. When it comes to customer service, I’m in alignment with the second definition. That second definition should sum it up for everyone.

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What does customer relationship *really* mean to you?

Alida

Defining customer relationships is a necessary step in delivering what customers truly want—and driving business results. The Oxford dictionary offers two notable definitions of relationships : 1. We believe that the second definition is the most useful in the context of the brand-customer relationship. Not really.

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Is Your Company Mission Designed for Success or Failure?

Experience Investigators by 360Connext

My work is definitely focused on for-profit organizations and much of what I do helps largish companies make more money. “Creating fewer ruined days for customers.” They don’t care enough to invest in customer experience evaluation and improvement. The following is a Best of 360Connext post.

Company 231
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A Dramatic Change Doesn’t Have to Be a Traumatic Change

ShepHyken

Merriam-Webster’s definition for how the word is used in this context is that it is “a state, situation, or series of events involving interesting or intense conflict of forces.”. A broader definition and one that is much softer is that it is something that causes distress or anxiety. This is all about being customer-focused.