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Brian Solis: The Visionary Who Will Mindshift Your Perspective on Innovation, CX and Leadership

eglobalis

The Beginnings and Rise at Altimeter Group Brian Solis’s career took a significant leap forward during his tenure at Altimeter Group, where he served as Principal Analyst. His insights have guided countless companies to create impactful customer interactions that have become the benchmark for customer expectations.

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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

This group regularly reviews customer experience metrics and initiative outcomes, reinforcing cross-functional accountability. Leadership also needs to model the change talking about customers consistently, celebrating customer-focused wins, and incorporating customer impact into decision-making criteria.

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Are you Inside-Out or Outside-In? Designing a Customer-Focused Process

Beyond Philosophy

Is the process designed for the good of the Customer or was it designed for the good of the company? In my experience, the latter is more likely than the former, leaving most organizations with a process lacking a customer focus. Creating a Customer-Focused Process.

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5 Rules for Driving Down Costs in a Customer-Focused Way

Beyond Philosophy

My milkman story illustrates how essential it is that you know what parts of your experience drive the most value for your most valuable customers, so you can make the best possible choices. You need to know your different types of customers and what that group values because it could differ. If you don’t know, then find out.

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The Power of Customer Behavior Analysis

InMoment XI

Competitive Advantage Understanding customer behavior can be a key differentiator in today’s business environment. If your business can effectively analyze and utilize customer behavior insights, you can stay ahead of your competitors by being more innovative and customer-focused.

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How to Bring a Customer Focus Competency to Life

Customer Bliss

Delivering a reliable and then innovative customer experience requires adding a customer focus competency to the core competencies of your business (as important as products, finance, marketing or sales). The customer-focused experience needs to be built and honed as a skill. MetLife, Inc.,

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The Chief Customer Officer Role in Media, With Robert Bridge of Telegraph Media Group – CB39

Customer Bliss

From his LinkedIn: Strategic marketing leader with proven history of team development, brand building, revenue growth, vision, innovation and customer-focused marketing solutions for B2C and B2B audiences. We also discussed how his CCO role is an expansion of a tradtional CMO role and why the company wanted to expand his role.