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His latest book, Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future , is a remarkable testament to this journey, pushing leaders to rethink their approaches and embrace transformative thinking. The book encourages leaders to adopt transformative approaches to leadership and innovation.
As business owners, we want to believe if we INTEND to have a customer-focused organization, we will! It’s organic – we just ARE customerfocused. Consider the ways growth and scale as an organization can threaten the focus on the customer. We Want to Believe. Risks are discouraged and punished.
The key to thriving in this environment lies in a few strategic moves: strong leadership, preventing agent burnout, and leveraging AI effectively. Michele Crocker, a seasoned expert in digital customer experience and contact center consulting, knows this all too well. One of the most critical elements Michele highlights is leadership.
Customer experience is about so much more than call-center scripts or proper protocol around customer complaints. The best companies, the ones we know as customer experience leaders, adopt a customerfocused view to everything. Silos make understanding the customer journey that much harder.
In this episode of The Modern Customer Podcast , I sit down with Bill Canady , CEO of OTC Industrial Technologies and Arrowhead Engineered Products , and author of From Panic to Profit , set to release on April 29th. Instead of avoiding them, businesses should use their feedback to refine products, processes, and overall customer experience.
CX transformation in a B2B organization means making customer-centric improvements across the entire business. It is a comprehensive effort that goes beyond isolated fixes, requiring alignment of leadership, strategy, culture, technology, and processes around the goal of delighting the customer.
Customer-centric leadership – what does it mean? In an increasingly competitive world where customer needs and expectations are continuously evolving, the concept of “customer-centric leadership” has become a cornerstone for driving successful businesses.
I speak with customer experience professionals every day. Some of them have fancy, customer-focused titles like Chief Customer Officer or Vice President of Customer Experience. Others have more common org chart regulars, like Chief Marketing Officer or Voice fo the Customer (VoC) Director.
We’ve talked before on this blog about the need to be a customer-focused CEO. But since CEOs are often the major decision-maker within an organization, it’s important to understand the decision-making styles of customer-focused CEOs. This behavior is a hallmark of CEOs obsessed with building customer-driven growth.
Customer Experience Leaders Have a Global Customer Focus. Even after over a decade of helping small and large businesses alike, I still meet leaders who believe that Customer Experience is just about so much call-center scripts or proper protocol around customer complaints. Share the best stuff!
Over the years, this podcast has become a key source of insights from customer-focused leaders around the world. Known for his innovative mindset, Henrik shared fresh insights on the role of AI in leadership and customer experience. She is a customer experience futurist and author of three books on customer experience.
How does a logistics company shift its gears to become more customer-focused? In today’s episode, Scott Allison , the Chief Customer Officer of DHL ’s supply chain, shares some strategies and tactics around communicating the brand’s message, telling the customer story, and improving employee and customer experience.
Additionally, creating open channels of communication where employees can share customer insights and innovative ideas ensures that these valuable perspectives are captured and acted upon. It explores the significant benefits that experimentation brings to customer experience initiatives. You can read it here.
The question was a precursor to defining why Customer Experience needs good, strong leadership. This month, I want to ask three connected but altogether different questions: What do you do if the organisation you work for or with does NOT have strong customerfocusedleadership?
Create Clear Roadmaps: Developing roadmaps that connect individual roles with company and customer outcomes increases engagement. Challenge: Without this alignment, employees may disengage, seeing transformation as irrelevant to their work, which can lead to a lack of innovation and customer-focused efforts.
Establish a Cross-Functional Leadership Team Start by creating a cross-functional leadership team that promotes collaboration across departments. This team should be responsible for ensuring alignment on company goals, customer experience, and operational priorities.
As part of his onboarding process, Bob was put through customer service training. He learned about how to treat the company’s customers with dignity and respect. Leadership came in and talked about how important it was to deliver a great customer experience to what they referred to as one of their most valuable assets: their customers.
It’s time to shift focus towards your customers more significantly. Identify key areas for immediate improvement and consider how you can realign your strategies to be more customer-focused. – 30 points or below: It appears that a customer-centric approach is not a priority yet. But worry not!
Their hiring and training is focused on customer service, and they truly deliver it. Here are some areas that differ between customer-focused companies and operations-focused companies: Empowerment: Employees in a customer-focused company are given the freedom to make decisions for the benefit of the customer.
If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering. The post Role model customer centric leadership: why I am a huge fan of Jeff Bezos! I will thank him for being my business hero.
Encourage employees to escalate customer concerns promptly. Leadership Commitment Set clear expectations for customer-focused behavior at the leadership level. Regularly communicate the importance of customer satisfaction to all employees.
Example: A telecommunications company uses surveys to gather insights on customer satisfaction with their sales team, then makes adjustments to their outreach strategies based on the responses. By following these steps, your organization can create a proactive sales process thats not just efficient but also deeply customer-focused.
It all begins with hiring the right folks to represent your company and serve your customers. Start with the interview process when determining the customer focus of your candidates. Have specific customer service intent questions included in the interview process. But there is another factor in this equation… your staff.
Jeanne Bliss was one of the original Chief Customer Officers, and has held titles like that for companies including Land’s End and Allstate. For more than twenty years, she has helped organizational leadership recognize the importance of customer-focused initiatives in ways that directly impact the business results.
Bashar Wali , Founder and CEO of This Assembly and Practice Hospitality, brings leadership experience from Starwood, Grand Heritage, and Provenance Hotels. She is a customer experience futurist and author of three books on customer experience. Don’t miss her new book, “The Eight Laws of Customer-FocusedLeadership.”
Make Customer Experience a Strategic Priority Lesson: Never treat customer experience as an afterthought. Apexs downfall started when they dismissed customer complaints and feedback. To avoid this, build a customer-focused strategy that permeates every department, from product design to post-sales support.
Prevent customers from making negative associations with your brand by creating positive microinteractions. 5 Most Awful Customer Experience Solutions of All Time. What Does it Take to Be a CustomerFocused Organization? As we scale our businesses, our focus on customers can become seriously threatened.
So, let’s talk about some strategies and best practices to create a customer-centric culture in your organization. Leadership Commitment: Leadership plays a vital role in developing a customer-centric culture. When the leaders are committed to customer success, it trickles down to every level of the organization.
To customers, this was just confirmation the restaurant … Continue reading → The post 6 Traits of a Customer-Focused Culture appeared first on Brad Cleveland. Referrals spread rapidly, reviews were positive, and before long, the waits to get in became longer.
Whether it’s harnessing the power of data analytics for deeper insights or implementing cutting-edge technologies to elevate interactions, your role is to redefine what exceptional customer service means. Empowerment lies at the core of your leadership. Employees are the frontline ambassadors of customer experience.
What Carolyn McCall demonstrated to me is that she is a customerfocused leader with a huge amount of courage. It amazes me how many leaders have never met a customer – or will do whatever it takes to avoid doing so. She did not sympathise with me – she did what many leaders are unable to do – she empathised with me.
Passion cannot be taught, and employees who care naturally go the extra mile to ensure positive customer experiences. Once you find passionate employees, leadership plays a key role in nurturing that enthusiasm. She is a customer experience futurist and author of three books on customer experience. 8CXLaws.com.
This ‘’culture’’ ensures that every employee in the organisation is committed to delivering the best possible experience for the customer. The pillars of a customer experience culture are: Customer-focusedleadership: The leadership of the organisation sets the tone for customer experience culture.
The idea of being a provider of customer service that happened to sell shoes gave us the idea that service is our big differentiator and a real asset.". Blueprint for customer-centricity. , Kay Phelps , Director of Product Marketing at Edify says, “Tony Hsieh provided extraordinary leadership and was a role model for great CX.
The Heartbeat of a Customer-Centric Organization – Part 1 I’ve split this article on leadership into two parts because, you know, attention spans these days are pretty short! It is clear that the customer is king, right? Companies are realizing the importance of leadership styles that focus on the customer.
She is a customer experience futurist and author of three books on customer experience. Don’t miss her new book, “The Eight Laws of Customer-FocusedLeadership.” For regular updates on customer experience, sign up for her weekly newsletter here. ” To learn more visit www.8CXLaws.com.
In this feature contribution to Forbes , Mike Esterday offers advice for how to prepare your customer-focused teams to deal with a dramatically changed marketplace and customer behavior. Understanding Human Behavior Styles Can Improve Sales, Coaching and Leadership.
As you gather this information, bake in metrics so you can demonstrate to leadership the return on investment (ROI) of an enhanced customer experience. What if standards for every role could be defined by customer expectations rather than industry norms? After all, low hanging fruit and quick wins are great confidence boosters.
Your mission, if you choose to accept it, is to begin at the beginning, build your case, and create a coalition of customer-focused leaders. First, understand the true costs of NOT investing in customer experience. Related: Overcome Leadership Bias: 5 Common Types and the #1 Solution. Then do it all over again.
Paul is a Transformational, hands-on, customer service department leader with extensive experience using performance metrics, lean process improvements, and positive leadership in building effective, efficient, and happy customer service departments. Jeff is truly obsessed with customer service. Follow on LinkedIn.
“Don’t look at yourself, look at your customer. Be sure you have your customer in mind when you create something. Be sure it’s customer-focused, not self-focused,” says Horst Schulze , Founder, Chairman & CEO of the Capella Hotel Group, and Co-founder & Former COO of The Ritz-Carlton Hotel Co.
As “customer experience” has become a hot topic and nearly every industry has embraced it as a priority for their business, it is important that it also become united across your organization. Unite your business’ leadership. There is no separation between the “customer” work and the “real” work.
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