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Turning the Tables: Why a Proactive Sales Process is the Ultimate Customer Experience Hack

ECXO

Turning the Tables: Why a Proactive Sales Process is the Ultimate Customer Experience Hack Introduction In the fast-paced world of sales, one thing is clear: the customer experience can make or break your success. By embracing a proactive sales process. So, how do you flip the script? The result?

Sales 259
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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

For instance, some companies form a CX governance board comprising senior leaders from sales, marketing, operations, services and finance, chaired by the CX executive sponsor. This group regularly reviews customer experience metrics and initiative outcomes, reinforcing cross-functional accountability.

B2B 339
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How does a customer-focused CEO make decisions?

Customer Bliss

We’ve talked before on this blog about the need to be a customer-focused CEO. But since CEOs are often the major decision-maker within an organization, it’s important to understand the decision-making styles of customer-focused CEOs. This behavior is a hallmark of CEOs obsessed with building customer-driven growth.

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Stop Pushing Products, Start Planting Solutions: Trust and Loyalty Through Value Selling

ECXO

In contrast, value selling takes a customer-focused approach. In the case of Dolce Vita, the bakery became more than just a place to buy pastriesit evolved into a community hub where customers felt a sense of belonging. This approach, known as product selling, centers on the what rather than the why.

Loyalty 300
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HOW DHL BECAME MORE CUSTOMER-FOCUSED, WITH CCO SCOTT ALLISON

Customer Bliss

How does a logistics company shift its gears to become more customer-focused? In today’s episode, Scott Allison , the Chief Customer Officer of DHL ’s supply chain, shares some strategies and tactics around communicating the brand’s message, telling the customer story, and improving employee and customer experience.

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The Worst Sales Call Ever

ShepHyken

Even though this is about a sales presentation, it ties into customer service. It has to do with preparation, knowing your customer, understanding what they want, and more. This is what great salespeople do to prepare for a meeting with a customer or client. Yes, it was a terrible sales call.

Sales 148
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How to Care More About the Customer Than the Sale

ShepHyken

It seems that most of the companies that customers love to do business with have something in common. They focus more on the customer than they do the sale. Sure, they want to make the sale, add more revenue and get higher ratings. But when they focus on the customer’s needs, the rest seems to fall into place.

Sales 173