InMoment XI

DECEMBER 3, 2024

It provides a data-driven approach to identifying areas for improvement across the customer journey. As a result, the model removes the guesswork from your customer experience strategy , replacing it with a roadmap to CX excellence. For example, outlining a CX program and building a team to execute the vision.

Customer Experience 195

Customer Experience Customer Journeys Competitive Advantage Customer Centricity 195

eglobalis

FEBRUARY 24, 2025

Rather than vanishing, B2B customer experience will become more strategic and combine the power of AI-driven insights with human-led innovation to create exceptional value. Example: SAPs Customer Data Cloud offers advanced platforms for customer insights. Data alone cannot solve complex challenges.

B2B 288

B2B Culture Innovation Loyalty 288

Lumoa

AUGUST 3, 2021

Using customer journeys to develop your customer experience strategy keeps your business agile while transforming the experience. These repeated interactions and the overall progression make up what is known as the “customer journey.” How to transform the experience by looking at customer journeys 1.

Customer Journeys 243

Customer Journeys Customer Experience Touchpoint Customers 243

InMoment XI

DECEMBER 10, 2024

Active churn is when customers voluntarily stop using a service or product. The most straightforward example is when a customer decides to cancel their subscription. It occurs when customers dont explicitly cancel their service. For example, a subscription that ends due to failure to update credit card details.

Customer Journeys 195

Customer Journeys ROI Net Promoter Score Multi-Channel 195

Calabrio

MARCH 25, 2025

Are you able to understand what your customers are telling you? Can you use these customer insights to improve their experiences and deliver what they really want? If not, thats where the latest AI-driven Voice of the Customer software and tools can help. It offers implicit insights into customer behavior and sentiment.

Software 130

Software Customer Journeys Tools Contact Center 130

ijgolding

APRIL 9, 2020

Among other things, their goal has been to establish an understanding of how the customer customer journey MUST become embedded into the way their organisations think and act. Whilst many have ‘mapped’ their journeys, few are actively and continuously ‘managing’ the journey as a living breathing organism!

Customer Journeys 312

Customer Journeys CRM Technology Groups 312

Thematic

APRIL 1, 2025

Improving your customer experience starts with a strong customer insights strategy. In simple terms, this strategy is your game plan for collecting and leveraging customer insights to drive better decisions. Defining Clear Objectives for Your Customer Insights Strategy Every great strategy begins with a clear goal.

Customer Insights 62

Customer Insights Customer Journeys Strategy Social Media 62

Lumoa

APRIL 1, 2020

When it comes to customer experience and your customer insight strategy , it’s no different. What are customer insights? By learning the ins and outs of your customers’ experiences, desires, and expectations of your product you can create a strategy to wow them. Why Build a Customer Insight Strategy?

Customer Insights 195

Customer Insights Strategy Customer Journeys How To 195

Lumoa

FEBRUARY 9, 2023

Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. We’re moving towards a personalized omnichannel experience in B2B customer journeys. B2C Customer Experience B2C Customer Experience refers to how a B2C customer perceives his buying experience and further interactions with your company.

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

Experience Investigators by 360Connext

OCTOBER 5, 2021

Customer experience professionals have many different titles and many different job descriptions. There are CX leaders who focus primarily on customer insights, like Voice of the Customer programs. And there are CX teams dedicated to customer journey design and improvements. But it’s not the only way.

Customer Journeys 367

Customer Journeys Social Media Contact Center How To 367

InMoment XI

OCTOBER 23, 2024

In a period of financial anxiety, customers are looking for institutions they can trust. Your bank can present itself as a reliable option by demonstrating a commitment to making their customer journey smooth and personalized. It is a proven way of retaining customers.

Banking 195

Banking Customer Experience Effort Score Financial 195

Kerry Bodine

JUNE 14, 2018

Imagine you’re in the midst of a journey mapping workshop and your customers are bombarding you—in a good way—with insights about their needs and expectations. Yes, the examples above are real.) You’ll make the most of precious workshop time if the flow of information is primarily from customers to you.

Customer Insights 220

Customer Insights Customer Journeys Customers Feedback 220

ECXO

OCTOBER 27, 2024

Businesses need to ensure that customers not only remain subscribers but also continue to derive increasing value over time. For example, offering personalized content, proactively resolving potential issues, and recommending new services or upgrades can all contribute to increasing CLV.

Metrics 332

Metrics Customer Success Effort Score Self Service 332

eglobalis

MARCH 30, 2025

This article examines in detail how businesses in both B2B and B2C contexts are leveraging AI, sentiment analysis, voice-of-customer (VoC) platforms, predictive analytics, and streaming data to capture customer insights in the moment. By the time results are compiled, the insights are stale and any issues have festered.

Survey 312

Survey Banking NPS Effort Score 312

eglobalis

MARCH 13, 2025

Aligning a great experience across numerous stakeholders (from end-users to executives) over an extended buying journey is difficult. Complexity in customer journeys often leads B2B companies to score lower on CX than B2C, highlighting the effort needed to meet diverse needs.

Leadership 232

Leadership B2B B2C Effort Score 232

eglobalis

JUNE 27, 2024

Customer surveys remain fundamental for gathering direct feedback. Businesses like SurveyMonkey, Qualtrics, and SurveyGizmo provide platforms to conduct surveys tailored to specific customer journey touchpoints. Conduct comprehensive research to understand the full scope of the customer journey.

Strategy 450

Strategy Customer Experience Net Promoter Score Customer Centricity 450

Lumoa

MARCH 20, 2018

Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. We’re moving towards personalized omnichannel experience in B2B customer journeys. b2c customer experience B2C Customer Experience refers to how a B2C customer perceives his buying experience and further interactions with your company.

Net Promoter Score 268

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 268

InMoment XI

NOVEMBER 21, 2024

Voice of Customer analysis enables you to capture these key insights for customer satisfaction and retention. For example, this analysis can reveal why a customer canceled their subscription to your service. VoC insights help businesses make data-driven decisions for customer experience (CX) improvements.

Voice of Customer 195

Voice of Customer Analysis Loyalty Net Promoter Score 195

ECXO

JULY 29, 2024

Customer Surveys : Fundamental for gathering direct feedback. Businesses like Typeform, Alchemer, and Google Forms provide platforms to conduct surveys tailored to specific customer journey touchpoints. Conduct comprehensive research to understand the full scope of the customer journey.

Strategy 380

Strategy Customer Experience Net Promoter Score Effort Score 380

eglobalis

JULY 31, 2024

Customer Data Platforms (CDPs) CDPs such as Segment and companies as Oracle, SAS, Adobe, Tealium software’s collect and unify customer data from various sources to create a single, comprehensive customer view in many cases in real-time.

Customer Experience 425

Customer Experience Social Media Analytics Chatbots 425

Seaton CX

DECEMBER 8, 2023

Customer Journey Mapping is a critical tool for managing, measuring, and improving customer experiences. A successful customer journey map creates empathy for customers and sparks customer-centric change. Why are all these customer journey maps failing to show a return on investment?

Customer Journeys 59

Customer Journeys Return on Investment Customers Contact Center 59

Experience Investigators by 360Connext

JULY 6, 2021

Include any leader who will have direct accountability over the most likely actions required to improve the customer journey. This typically includes leaders from marketing, product development, customer success and customer service. Invite team members from other areas that are close to the customer experience.

Effort Score 358

Effort Score Customer Journeys Net Promoter Score Government 358

Retently

MARCH 11, 2025

Key Takeaways Reviewing and analyzing customer feedback is a daily priority CX Managers track reviews, surveys, support tickets, and returns to spot patterns and escalate critical issues. Customer Support Teams Ensuring issues are resolved quickly and with a personal touch.

Ecommerce 115

Ecommerce Self Service Customer Experience Management 115

Thematic

MARCH 20, 2025

Imagine running a business where you can predict what your customers want before they even know it themselves. No more guessing games, no more endless spreadsheets—just clear, actionable customer insights that drive results. That’s exactly what customer insights AI is bringing to the table.

Customer Insights 62

Customer Insights Analytics Social Media Analysis 62

ECXO

MAY 16, 2024

Leaders play a central role in clarifying this relationship and demonstrating how everyone contributes to the whole, inspiring employees to actively improve the customer experience, resulting in a more customer-centered organizational culture. A customer journey is always seen from the customer’s perspective.

Customer Centricity 207

Customer Centricity Leadership Customer Journeys Touchpoint 207

InMoment XI

NOVEMBER 13, 2024

Active churn is when customers cancel their service and communicate their decision to the business. Passive churn occurs when customers don’t explicitly cancel their service. For example, a subscription that ends without renewal or communication from the subscriber. It enhances customer satisfaction.

Customer Retention 195

Customer Retention How To Analysis ROI 195

Experience Investigators by 360Connext

JULY 28, 2020

The customer experience investment needs to provide a return for your organization. Let’s look at an example: A software-as-a-service (SaaS) provider had an annual goal to become the most preferred brand in their industry. Are there personas and/or customer segments? How are we measuring customer experience?

Strategy 225

Strategy Customer Journeys Customer Experience Net Promoter Score 225

InMoment XI

SEPTEMBER 19, 2024

What is End-to-End Customer Experience? End-to-end customer experience refers to all the different experiences a customer has with your organization, and how they feel about those experiences as a whole. So their end-to-end customer experience was a positive one because they felt their issue was resolved.

Customer Journeys 195

Customer Journeys Customer Experience Social Media Banking 195

ijgolding

OCTOBER 3, 2016

As I continue to develop my Customer Experience Specialism around the globe, a number of questions are continually raised by the people I meet. These questions include the following examples: Should I measure NPS or CSat? How many customer segments should we have? Should we have a Chief Customer Officer.

Customer Centricity 263

Customer Centricity Customer Experience Customer Journeys Chief Customer Officer 263

Seaton CX

MAY 16, 2024

Customer journey mapping is the foundation of customer experience management. A customer journey map informs your customer experience (CX) strategy, identifies where to listen for customer feedback, and connects your CX vision to the design, delivery, measurement, and management of the customer experience.

Customer Journeys 52

Customer Journeys ROI B2B Financial 52

InMoment XI

OCTOBER 29, 2024

Happy customers Price-loyal Convenience-loyal Loyal-to-freebies Loyal-to-loyalty program Truly loyal Happy customers have never had reason to complain. They are satisfied with your offerings and customer service. Price-loyal customers love your brand because of your pricing. Pricing isn’t a huge concern for them.

Loyalty 195

Loyalty Customer Experience Net Promoter Score Social Media 195

Kayako

SEPTEMBER 23, 2022

Forbes reports that more than 40% of respondents said their organizations could not aggregate and use customer data, despite the need for compelling customer insights. This blog post will discuss unified customer experience and tools you can use to achieve it for your business. Mapping the Customer Journey.

Customer Journeys 156

Customer Journeys Customer Experience Touchpoint Social Media 156

Thematic

OCTOBER 30, 2024

Tracking and examining customer conversations over multiple channels takes time and effort – which is why many top-tier brands and leading organizations are turning to AI-driven voice of customer (VoC) tools to extract insights from customer feedback at scale.

Voice of Customer 62

Voice of Customer Examples Industry Handbook 62

ECXO

OCTOBER 5, 2023

With a wide range of metrics with limited predictive value, Maurice will guide you through the scientifically grounded Net Promoter Score (NPS) era, leading to the cutting-edge generation of Customer Experience AI. This marks a revolution in CX assessment. Let us work together to ensure that every interaction carries weight and significance.

Survey 380

Survey Net Promoter Score NPS Exercises 380

inQuba

MAY 23, 2022

Demystifying the Next Evolution of Customer Experience. Customer Journey Management is the process of discovering and optimizing your customers’ journeys as they interact with your brand, to improve customer experience and achieve positive business outcomes. Customer Journey Management.

Customer Journeys 98

Customer Journeys Omni-Channel Management Multi-Channel 98

ECXO

AUGUST 12, 2024

Personalization Engines: Personalization tools like Sitecore and Dynamic Yield analyze customer behavior and preferences to deliver customized content and product recommendations, driving engagement and fostering stronger customer relationships.

Customer Experience 366

Customer Experience e-support Social Media B2B 366

GetFeedback

JULY 19, 2019

We can agree there are more customer interactions than ever before, and some of that is our own fault. With advances in and the rapid adoption of technology, we’re able to interact with customers in different ways and places all along the customer journey. 1: map your customer journey.

ROI 309

ROI How To Touchpoint Hotels 309