Kerry Bodine

JANUARY 27, 2018

Number 10: Hypothesis Journey Maps: Necessary AND Dangerous. Hypothesis journey mapping is necessary because it ensures you’re not reinventing the wheel with your journey mapping efforts, but rather building on what your organization already knows about the customer experience.

Customer Journeys 0

Customer Journeys Customer Experience Touchpoint Exercises 0

ECXO

OCTOBER 5, 2023

This hands-on exercise empowers participants before transitioning to a fully automated solution, providing insight into the survey’s final phase and dead day. Learn how they enable detailed customer insights and precise financial predictions for every individual, rendering traditional surveys obsolete.

Survey 380

Survey Net Promoter Score NPS Exercises 380

InMoment XI

JANUARY 27, 2025

Part of that is just the nature of the business, with primary use cases revolving around KPIs weighed down by negative connotationsmetrics like problem resolution rates, customer effort scores, and churn. In that light, goal-setting often becomes an exercise in mitigation: reducing call volumes, minimizing customer effort, and curbing churn.

Call Center 195

Call Center Contact Center Effort Score Social Media 195

Seaton CX

MAY 16, 2024

Customer journey mapping is the foundation of customer experience management. A customer journey map informs your customer experience (CX) strategy, identifies where to listen for customer feedback, and connects your CX vision to the design, delivery, measurement, and management of the customer experience.

Customer Journeys 52

Customer Journeys ROI B2B Financial 52

Lumoa

FEBRUARY 21, 2023

It looks at how feedback from the programs is being used to shape, inform, and create initiatives that are then applied to transform customer service. Insight is Used to Understand the Whole Customer Journey It’s essential for everyone working in your organization to understand the entire journey from a customer’s point of view.

Gamification 195

Gamification How To Customer Journeys Omni-Channel 195

ClearAction

FEBRUARY 26, 2015

Customer Experience Journeys: Map for Actionability. How actionable are your customer journey maps? One of the appeals of journey maps is they look sexy. Yet I've noticed that many customer journey maps aren't really designed to get full mileage from them.

Customer Journeys 48

Customer Journeys Customer Experience ROI Exercises 48

Comm100

DECEMBER 19, 2017

Customers are smarter than before, and most of them already know your products and services intimately, based on online research or referrals, before making a purchase. These enlightened customers demand a certain quality of interaction and service from your company. Identifying gaps in the customer experience.

Strategy 344

Strategy Customer Experience How To Customer Journeys 344

Beyond Philosophy

FEBRUARY 3, 2022

Journey mapping can be a tricky thing for organizations. Organizations often think that doing a journey map of their experience will be the answer to life, the universe, and everything. . If we think about why we do journey mapping, one of the big reasons is to alleviate blind spots within the team.

Customer Journeys 78

Customer Journeys Exercises Contact Center Customer Centricity 78

CX Journey

APRIL 3, 2019

There are a lot of different channels and ways for customers to tell you about their needs and desired outcomes and how well you are performing against their expectations. Understanding these expectations and identifying key drivers of a great customer experience are important outcomes of this exercise. Research your customers.

Customer Centricity 150

Customer Centricity Exercises Customers Culture 150

Gainsight

NOVEMBER 18, 2019

Post-it notes are everywhere, laying out our customer journey map. The journey map ends up sitting on a SharePoint somewhere, unshared and unused. The reality is, B2B customer journey mapping is uniquely tough. Can we uncover the right insights? But then… nothing happens.

Customer Journeys 9

Customer Journeys B2B Touchpoint NPS 9

delighted

NOVEMBER 30, 2021

When you’re looking to improve your customer experience, it’s important to put yourself in your customers’ shoes. When you think like your customer, you get to know how they interact with your company or brand – an exercise that will help you understand what makes them happy or frustrated based on the micro-experiences they have. .

Touchpoint 87

Touchpoint Customer Journeys Net Promoter Score Effort Score 87

Calabrio

MAY 10, 2019

This is a great event to learn about the latest and greatest research and insights on customer experience strategy straight from Gartner’s experts including: operationalising the voice of the customer, analytics best practices to improve customer retention and gaining value through customer journey mapping.

Technology 100

Technology Customer Journeys Customer Experience Self Service 100

Lumoa

FEBRUARY 14, 2024

How to Spot Gaps in Your CX Strateg y Tracking this data through CX management software gives companies the freedom to tinker with other aspects of CX, like the number of customer touchpoints or level of personalization, with measurable KPIs to judge the results. Fine-tuning your CX elements is a constant exercise.

Strategy 195

Strategy Customer Experience How To Multi-Channel 195

CX Journey

JUNE 27, 2017

There are a lot of different channels and ways for customers to tell you about their needs and desired outcomes and how well you are performing against their expectations. Understanding these expectations and identifying key drivers of a great customer experience are important outcomes of this exercise. Research your customers.

Customer Journeys 143

Customer Journeys Exercises Strategy Tips 143

Beyond Philosophy

AUGUST 1, 2024

In contrast, customer group B is older and retired, with kids who no longer live at home and reside in a retirement community. Then, we craft messages that appeal to each customer persona based on those characteristics. To date, this exercise has not been run by science but by intuition. You are right. Click here.

Customer Insights 78

Customer Insights Customer Experience Exercises Conference 78

GetFeedback

DECEMBER 27, 2018

Online surveys are an essential tool in any customer feedback program. They give companies a simple and effective way to collect customer feedback at critical moments in the customer journey. Make a list of everything you’d like to know about your customers. What drives customer satisfaction ?

Survey 225

Survey Net Promoter Score Feedback Abandon Rate 225

Forrester's Customer Insights

AUGUST 14, 2018

Journey mapping can be an energizing and eye-opening exercise in customer empathy. As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”.

Customer Journeys 133

Customer Journeys B2B Exercises Leadership 133

Kerry Bodine

JUNE 30, 2017

If you want to truly understand your customers’ needs, expectations, and ideas for improving their experiences, you’ll need to actually talk to them. A great tool for uncovering rich customer insights is a workshop where you can bring real customers into the room and watch them open up about their current journey or their ideal experience.

Exercises 120

Exercises Feedback Groups Customer Insights 120

ShepHyken

DECEMBER 4, 2020

These experiences feel like a patch on the customer journey, rather than elements of a unified whole. These are the kinds of experiences that affect ONLY one moment on the customer journey, in isolation. Creating a customer experience roadmap is not an easy exercise. It takes time.

Roadmap 112

Roadmap Customer Experience Airlines How To 112

ProProfs Chat

DECEMBER 23, 2019

This treasure trove of information is instrumental in giving you a clear picture of customers’ pain points and the areas where your knowledge base needs improvement. . Mapping Your Customer Journey Is A Must. Getting in the minds of your customers can be challenging. The outcome of this exercise is vital.

Customer Centricity 96

Customer Centricity Customer Journeys Effort Score Knowledge Base 96

Thematic

MAY 22, 2019

Sure they don’t use beakers and test tubes… But customer behavior is at the heart of how we evaluate new initiatives. And as we’ve previously shared at Thematic, the fastest growing companies like AirBnB and DoorDash are using customer insights to drive their product roadmaps. A clear case for customer experience ROI!

Exercises 97

Exercises ROI Conference Video 97

CX Journey

JULY 21, 2016

For the second part of this two-part series on insight generation for product development, I return to that "brown paper" exercise. A useful method is to focus participants on the customer questions, challenges,and barriers elicited earlier. That acts as a framework on the brown paper. That handshake can work well.

Exercises 80

Exercises Customer Journeys Groups Analytics 80

Kustomer

FEBRUARY 3, 2022

Listen and subscribe to our podcast: In this episode of the Customer Service Secrets Podcast, Gabe Larsen meets with Elizabeth Dominicci from TriNet to learn the secrets of using data and AI to boost customer engagement. Using Data to get Customer Insights. And really, we’ve tried to interview customers.

Customer Journeys 84

Customer Journeys Data Analytics Interaction 84

CX Journey

APRIL 3, 2019

There are a lot of different channels and ways for customers to tell you about their needs and desired outcomes and how well you are performing against their expectations. Understanding these expectations and identifying key drivers of a great customer experience are important outcomes of this exercise. Research your customers.

Customer Centricity 80

Customer Centricity Exercises Customers Culture 80

C3Centricity

OCTOBER 29, 2017

7-steps to insight development, but information gathering is only step #6! customer #insight Click To Tweet. Whenever you want to develop insight, the first task is to decide on the category you want to study. The third tool we use to better understand our customers deeply, is their journey map.

Customer Centricity 120

Customer Centricity Customers Customer Journeys Groups 120

Bold360

FEBRUARY 1, 2017

In one sense, customer insights is something like those paint by numbers books every kid once had, at least before childhood went digital. And that’s where the numbers that undergird customer insights are something like those children’s art projects. But what exactly is meant by customer insights?

Customer Insights 40

Customer Insights Customer Experience Strategy Marketing 40

CX Journey

DECEMBER 13, 2018

How to Build a CX Team Within the CX Team, the Customer Experience Director (or Customer Insights Director) leads the charge. Hiring without a Customer Insights Team in Place The CX cycle begins and ends with customer insights (the Voice of the Customer program).

Tips 83

Tips Customer Insights Leadership Exercises 83

ChurnZero

MAY 20, 2021

6M to $10M of Annual Recurring Revenue (ARR) or ~10 Customer Success Mangers (CSMs). Activities: Customer segmentation, defined CSM engagement models, defined customer journey maps, alignment between Sales and Customer Success. But you end up turning your customer journey into an internal process map.

Customer Success 90

Customer Success Customer Journeys Touchpoint Resources 90

DCX

JULY 30, 2024

Your insights can drive improvements across the organization. Every interaction is an opportunity: See each interaction as a chance to turn a customer into a raving fan. You own the customer's journey: Follow up, ensure issues are resolved, and go the extra mile to exceed expectations.

Customer Centricity 52

Customer Centricity Customer Journeys Case Study Customer Satisfaction 52

ClearAction

OCTOBER 25, 2022

Your individual scores reveal your competencies in facilitating customer experience maturity, as described above. Success factors for Align and Embed maturity levels are your methods for facilitating automatic CX excellence: Ask: how you collect customer insights sets the stage for how customer-centric you run your business.

Customer Journeys 71

Customer Journeys Sports Study Leadership 71

Totango

SEPTEMBER 24, 2020

In order to increase customer satisfaction and retention, value must be delivered from the very beginning during the evaluation and purchasing stages, during onboarding , and continue throughout the customer journey. Creating value for customers should involve: Starting Early in the Customer Journey.

How To 78

How To Customer Success Customer Journeys Customers 78

Experience Matters

APRIL 7, 2015

1) Company Overview: Clarabridge’s customer experience management platform helps hundreds of the world’s leading brands understand and improve the customer journey. This is because as customers navigate the different channels to solve for a specific query (such as web, mobile, IVR, chat, voice, etc.,) Clarabridge.

Groups 120

Groups Multi-Channel Omni-Channel CEM 120

Method:CRM

AUGUST 15, 2022

The consumer history database with most CRM software keeps track of what products or services are most popular with customers. With this data, your team can create demand forecasts based on real customer insights to determine which products are the most likely to sell. Improve customer support.

Customer relationships 52

Customer relationships Customer Experience CEM Customer Journeys 52

Beyond Philosophy

OCTOBER 21, 2021

It doesn’t connect your CRM with the point of sales to inform agents about the customers. Instead, Mead says it shows how to journey map, incorporate analytics, and voice-of-customer insight into your organization. Also, executive boards Mead works with have no idea of the reality of their customer journey.

Chief Customer Officer 78

Chief Customer Officer Contact Center Call Center Net Promoter Score 78

Customer Bliss

MARCH 30, 2017

Visually, a slice of it looks like this: And that’s actually a good place to start in general on the idea of customer experience labs: what are they, why do companies typically use one, and what’s the desired end state? What are customer experience labs? ” The Humana customer experience lab.

Customer Experience 100

Customer Experience Banking Net Promoter Score Call Center 100

Customer Alignment

APRIL 25, 2017

Don’t be shy in being clear about the investment and combine it with confidence it will be worth it and generate a performance uplift Hear it from the customer’s mouth - capture the voice of your customer and play it back to your business leaders.

Customer Experience 40

Customer Experience Customer Journeys Leadership How To 40

SmartKarrot

MAY 6, 2022

From a bird’s eye view, the customer journey is a simple, transactional journey happening between a seller and a buyer. However, a deeper dive into the ocean of customer journey brings you face-to-face with the complexities associated. Rather, it is a journey from A to Z with several touchpoints in between.

Customer Journeys 10

Customer Journeys Touchpoint Effort Score B2B 10