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How to Win Leadership Commitment This article was originally published in part at [link] Introduction Customer Experience (CX) transformation has become a strategic priority for B2B organizations because it directly influences key business outcomes.
This article examines in detail how businesses in both B2B and B2C contexts are leveraging AI, sentiment analysis, voice-of-customer (VoC) platforms, predictive analytics, and streaming data to capture customerinsights in the moment. When an insight is identified (e.g.,
Meeting these elevated expectations is not just about customer satisfactionit directly impacts the bottom line. Research shows that B2B companies with superior customer experience achieve higher revenue growth, better customerretention, and lower service costs than their peers. Regular strategic checkpoints (e.g.,
." That’s exactly why customerinsights platforms are essential. That way, you can easily understand what customers truly want. In this guide, you’ll get a peek into some of the best customerinsights platforms and their features. What is a CustomerInsights Platform?
Retaining customers is essential for business growth. At HappyOrNot, we understand that the key to boosting customerretention is effectively using feedback analytics. Feedback insights help craft a customerretention strategy that keeps loyal customers happy as well as attracts new ones.
Customersuccess needs to align with revenue. NRR (net revenue retention) is our north star. Renewals should be an outcome of good customersuccess. According to the 2024 CustomerSuccess Leadership Study , the number of customersuccess teams under the CRO jumped from 24% in 2023 to 33% in 2024.
In this article, we discuss the role of support teams in retaining customers and show how to combine high-quality, empathetic customer service with a deliberate focus on business growth. What is customerretention and how is it measured? 15 practical ways customer service teams can improve retention.
Whether its NPS, CSAT, or custom feedback, the platforms AI-driven sentiment and text analysis dive deep into customerinsights, helping you understand their needs and respond faster than ever. Get a Live Demo Free Forever No Feature Limitation No Credit Card Required Sign Up For Free 2.
For instance, First National Bank partnered with InMoment to better analyze data across all touchpoints using a custom text analytics model. The insights provided opportunities for enhancing customerretention and satisfaction. Start by capturing customerinsights.
posts header on ECXO The Story of Jose – A Tale About Customer Experience Once upon a time in the bustling city of Metropolis, there was an extraordinary lion named Jose. Improved Communication: Customers found that their interactions with TechEase had become more pleasant and satisfying. The collaboration didn’t stop there.
This is a guest article by Swati Garg , founder and CEO, Melo Associates , and Lindsay Lynch , senior recruitment consultant, Melo Associates , a recruitment firm focused on customersuccess hiring for SaaS and tech companies nationwide. For example, “Enterprise CustomerSuccess Manager”.
Involve all the employees in the transformation: motivate the employees of the company to deliver a great customer experience. Include customer-centricity in daily operations and communications inside the company. Build CX into the culture: build long-lasting principles oriented on customersuccess.
However, VoC is also a set of established approaches, tools, and strategies used to capture and analyze customer datain other words, for making use of what your customer have to say to foster brand loyalty and enhance overall customer experience (CX).
Additionally, creating feedback loops where customers can voice concerns and suggestions allows companies to continuously improve their CX offerings. Systems like VOC and companies such as Sandsiv help provide real-time customerinsights.
They act as a bridge between the customer and teams working with product, marketing, logistics, and support to ensure customerinsights lead to tangible fixes. Customer Support Teams Ensuring issues are resolved quickly and with a personal touch. CX Managers dont just react to problems, they anticipate them.
And that’s why 82% of companies say that retaining a customer is less expensive than acquiring a new one. That’s why focusing on customerretention is important and a lucrative VOC program helps you achieve it. . Let’s deep dive into this and understand how you can use the VOC program to improve customerretention.
CustomerSuccess (CS) is no longer just a departmentits a company-wide growth strategy that drives retention, efficiency, and revenue. Gainsights latest report, The CustomerSuccess Index (CS Index), conducted in partnership with Benchmarkit, reveals the trends reshaping CS in 2025.
Research on scaled community impact shows that when communities are actively nurtured, they not only reduce strain on internal teams but also drive long-term customersuccess. Customer Needs EvolveYour Community Should Too Your customers expectations arent staticthey shift with market trends, competitor moves, and personal preferences.
Top 5 CustomerSuccess Blog Posts of 2018. You can’t have a business without a product and you can’t maintain a customer base without CustomerSuccess. Gainsight Elements: The Science of CustomerSuccess. How to Calculate 6 Key CustomerSuccess Metrics. Click here to read the blog.
The healthcare business had one of the biggest corporate turnarounds in Australian history, largely due to its commitment to customer centricity. The team also implemented a re-measuring step to confirm which initiatives would have the biggest impact, then re-measuring to see if it worked.
Involve all the employees in the transformation : motivate the employees of the company to deliver great customer experience. Include customer centricity into daily operations and communications inside the company. Build CX into the culture : build a long-lasting principles oriented on customersuccess. It's simple.
Customersuccess needs to align with revenue. NRR (net revenue retention) is our north star. Renewals should be an outcome of good customersuccess. According to the 2024 CustomerSuccess Leadership Study , the number of customersuccess teams under the CRO jumped from 24% in 2023 to 33% in 2024.
we’re accelerating the motion to customersuccess-led growth by introducing two new partnerships and nine technology integrations into the Totango software and ecosystem. Retention increases when customers get results, leading to increased purchasing and ultimately boosting enterprise revenue growth.
The goals may include improving customer satisfaction , enhancing customer loyalty, reducing customer churn, and increasing customer lifetime value. A clear understanding of these objectives helps your customersuccess team focus on what needs to be achieved and what metrics to track.
Positive reviews can be leveraged to attract new customers while negative feedback helps identify areas for improvement. Social media comments are also a valuable source of customerinsights, allowing companies to address customer concerns quickly.
When they see email communication capabilities in both your Marketing Automation Platform (MAP) and CustomerSuccess Platform (CSP) , theyre bound to ask, Why do we need both? Its a valid questionbut the answer lies in understanding and reconciling the distinct roles each tool plays in the buyer and customer journey.
Benefits of using a customer experience platform CX platforms benefit your business in many ways. Their ultimate goal is to enable you to improve the customer experience. Improving your CX can result in: Better customerretention. 81% of customers make a second purchase after a great experience. Data privacy.
All of this contributes to bettering customer journeys and propelling the company’s future growth. Customersuccess and the role of Customer Intelligence. Customer intelligence may assist marketers in achieving a wide range of customersuccess objectives and activities.
Older research from Fred Reichheld of Bain & Company showed that, in financial services, “a 5% increase in customerretention produces more than a 25% increase in profit.” ” When times are challenging, and the sales pipeline slows, the disparity between the cost to acquire and retain customers tends to grow.
Most of us are aware that it costs less to retain existing customers than to acquire new ones. That means that higher customerretention means higher profits for your business. But what makes a customer leave, and what makes a customer want to stay? It’s vital to customerretention.
Our leadership team embraces a culture of ‘listen and learn,’ redefining how we share and act on customerinsights. Madhavi Bezwada, VP of Client Success at Waystar. The goal is then to use these insights proactively to build cross-collaborative nurture strategies that will promote customer satisfaction, retention, and growth.
It checked all the boxes for me—strategic thinking, working collaboratively, creativity, working with sales, and above all a total focus on giving the customer a great experience. When I left the world of product management to become a CEO, CustomerSuccess was barely a gleam in my colleague Dan Steinman’s eye!
However, without a proper customer feedback strategy, companies risk missing out on valuable feedback that could help them refine their customer engagement techniques and improve customer loyalty strategies. However, many companies focus too much on addressing customer pain points while neglecting what they are doing well.
The best NPS software lets you: Automatically track customer satisfaction. Accurately predict customerretention , brand growth and revenue. Take steps to win over dissatisfied or lukewarm customers. Leverage satisfied customer responses for upselling conversions and referrals. Here are six of our top picks.
Customersuccess is an exciting and game-changing opportunity, and a prerequisite for the majority of B2B SaaS companies, but are you ready for it? Improve customer satisfaction – (33%). And to add more fuel to the fire: The probability of selling to an existing customer is 60 – 70%. You don’t have a plan.
Is 2014 the year of CustomerSuccess? Instead of asking the magic 8-Ball oracle, we turned to 8 exceptional customersuccess professionals and asked them to share their insights on the future of the industry. It is abundantly clear that the future is very bright for customersuccess!
Who knew CustomerSuccess would make such an impact and grow so much these past 12 months? As we cross the finish line into another new year, CS is poised to skyrocket even further as the industry matures and more businesses harness the benefits of CustomerSuccess. 10… Voice of the Customer (VoC) programs enhance CX.
Let’s explore how it drives positive outcomes: Customer Satisfaction : By listening to your customers, addressing their concerns, and incorporating their feedback into your products and services, you boost customer satisfaction. The best part? It has a structured process. Let’s take a look at that first.
Your CustomerSuccess efforts generate a lot of data, from product usage to customer behavior to adoption and renewal rates. You read all the articles and saw the light on how important CustomerSuccess is to your business. Emphasize a Company Culture of CustomerSuccess. Share Data With Everyone.
When your sales CRM tells you what the next step to close the customer should be, do you ever ask yourself whether this step makes sense? Based on the quality of customerinsights you have gleaned by going off-script in your conversations? From customersuccess. At this particular time?
Check out this post to see if you’re inadvertently sending subliminal negativity to your customers. CustomerSuccess Operations 101: Drive Productivity with Purpose, People, and Process. 9 Must-Have Integrations to Level Up CustomerSuccess Software. 9 Must-Have Integrations to Level Up CustomerSuccess Software.
Making your customerssuccessful is ultimately about delivering value —you can create value for your customers by placing them in a position to grow their enterprise through the efficient use of your product to meet their business challenges. Creating value for customers should involve: Starting Early in the Customer Journey.
Involve all the employees in the transformation : motivate the employees of the company to deliver great customer experience. Include customer centricity into daily operations and communications inside the company. Build CX into the culture : build a long-lasting principles oriented on customersuccess. It's simple.
Chad Horenfeldt – Director of CustomerSuccess at Kustomer. With over 15 years of experience in customersuccess, Chad Horenfeldt has a proven reputation as a driven, creative, outcome-focused leader specialized in building and developing CustomerSuccess teams. LinkedIn: [link]. Website : [link].
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