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Customer expectations are evolving fast, and the only way to stay ahead is with data-driven customerinsights. The best companies don’t just collect customer feedback—they use it to predict trends, refine products, personalize experiences, and shape smarter strategies across the business.
A more recent study by BCG and GRBN resulted in an Invest in InsightsHandbook to help organisations report on the ROI of the insights function. Pricing, value perceptions and CLV (Customer Lifetime Value). Customerretention and churn rates. Storytelling. Direction setting. Awareness of communications.
." That’s exactly why customerinsights platforms are essential. That way, you can easily understand what customers truly want. In this guide, you’ll get a peek into some of the best customerinsights platforms and their features. What is a CustomerInsights Platform?
That’s the power of customer experience insights—real-time feedback and data-driven analysis that help businesses understand what customers want, what frustrates them, and how to improve their journey. Companies that actively apply customerinsights boost retention, loyalty, and competitive advantage.
This article looks at real-world examples of how various industries can use VoC insights to improve customer experience and business performance. VoC analysis streamlines this process by providing real-time feedback from customers. This approach not only enhances customer loyalty but also drives engagement and satisfaction.
As an author, consultant, and trainer, he helps organizations develop customer-focused cultures. In addition to authoring four customer service books including The Service Culture Handbook, Jeff reaches more than 10,000 customer service professionals every week through his Customer Service Tip of the Week email newsletter.
Research by the Aberdeen Group found that companies with a high-quality VoC strategy saw almost 10 times annual revenue growth due to higher customerretention. A robust Voice of the Customer (VoC) strategy is no longer optional. It's essential for driving loyalty, refining your offerings, and boosting your bottom line.
For example, clothing brands leverage VoC insights to create more personalized marketing campaigns by targeting customers with the styles or products they’ve shown interest in. Boosting Retention and Loyalty With 37.9% Thematic also performs sentiment analysis so you know exactly how your customers are feeling.
Annette was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider and is regularly recognized by companies around the world as a top influencer in Customer Experience. Arie is a CustomerInsight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant.
Annette was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider and is regularly recognized by companies around the world as a top influencer in Customer Experience. Arie is a CustomerInsight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant.
Jay Nathan – Founder of Customer Imperative and Gain Grow Retain. With over a decade of experience in customer success and customer service, Jay Nathan has developed customerretention and growth methodology for building, managing, and scaling tech companies serving businesses of all sizes. LinkedIn : [link].
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