Remove Customer Insights Remove Data Remove Rewards Programs
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Optimove Connect Day 2: Marketers Emboldened to Achieve the Impossible and Master Positionless Marketing

Optimove

This session explored how brands can tap into behavioral psychology to design more meaningful loyalty experiencesmoving beyond traditional rewards programs to foster deeper emotional connections. Attendees learned how to turn customer insights into high-impact, shareable content.

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Precision loyalty: data-led investment yields greater ROI

Currency Alliance

I propose there is a direct correlation between this miss and customer understanding. If some of that 95 cents were better invested in data insights that reveal shopper behaviors both within and outside a particular brand, the balance of the spending could produce more effective engagement strategies. The redemption experience.

ROI 52
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Ecommerce & Retail CX: Mapping the Buyer’s Journey with Surveys

Retently

This insight enables brands to develop a customer-centric strategy that enhances engagement and builds loyalty. Stores can use various types of surveys to collect experience data, such as Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) surveys.

Ecommerce 110
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7 steps on creating a winning voice of the customer program 

Happy or Not

A strong feedback-gathering strategy will ensure you understand customer sentiment, gain insights into customer preferences, and identify trends in customer behavior. Analyzing customer feedback is essential to identify trends and understand customer behavior.

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How PCC Turned Its Undifferentiated Rewards Program Into A Loyalty And Engagement Driver

Forrester's Customer Insights

Another undifferentiated loyalty program focused on cookie-cutter transactional rewards and lacking in customer insights. Programs like this saturate the market even when retaining customers and earning their loyalty is more important than ever. Does it sound familiar?

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Using a Database to Gain Customer Marketing Insights for Restaurant Chains

Second to None

In order to establish a strong understanding of customer insights, restaurant managers may want to consider investing in a customer database to collect important data, key insights, and trends to better serve and suit their customers for improved business relationships and better business outcomes.

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10 Key Insights from 15 years of Customer Journey Mapping

SuiteCX

©2014 suitecx – ConfidenDal Internal company communica2ons hopelessly broken; 70 SharePoint Sites with no overall management/ governance Formal diagnos2c process included reviews of people, process, technology and data across mul2ple divisions Improved employee sa2sfac2on; stronger focus on cri2cal informa2on and processes 6. .