What is Customer Effort Score (CES) & How to Measure It?
Retently
DECEMBER 17, 2018
Disloyal customers are costing businesses billions. Former CEB Global’s research (now part of Gartner), explained that the level of effort consumers put into interacting with a brand has a direct impact on loyalty levels. Well, that’s where Customer Effort Score comes into play. What Is Customer Effort Score?
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