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How Customer Success Metrics Are Reshaping the Subscription Economy

ECXO

By analyzing churn in conjunction with Customer Experience (CX) metrics—such as customer feedback or satisfaction scores—companies can understand the specific reasons why customers are leaving. Customer Health Score (CHS): Identifying Early Risks The image was created by DALL·E, and all rights are reserved by ECXO.org.

Metrics 332
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Voice of Customer Analysis to Improve Customer Loyalty and Retention

InMoment XI

Customers are increasingly likely to switch brands if they don’t feel satisfied. 83% of customers agree they feel more loyal to companies that respond to and resolve their complaints. Loyal customers are likely to spend more and advocate for your brand. Voice of Customer analysis is a useful system for accomplishing this goal.

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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

CX transformation in a B2B organization means making customer-centric improvements across the entire business. It is a comprehensive effort that goes beyond isolated fixes, requiring alignment of leadership, strategy, culture, technology, and processes around the goal of delighting the customer.

B2B 339
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Customer Loyalty: Experiences that Increase Retention

InMoment XI

Loyal customers help your business by: Purchasing your product or service repeatedly Recommending your brand to friends and family Boosting your engagement by interacting with you online Providing thoughtful customer feedback to help you improve The Importance of Customer Loyalty Customer loyalty is crucial to business growth and sustainability.

Loyalty 195
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Customer Experience in Banking: A Guide to Improve Trust & Satisfaction

InMoment XI

Customers who have a great experience with your bank are more likely to recommend it to others. The positive online reviews you receive as a result of your CX strategy will be beneficial to your financial services reputation management efforts. How to Improve Customer Experience in Banking? Start by capturing customer insights.

Banking 195
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Unlocking Deeper Insights: Using Conversational Intelligence for A/B Testing

InMoment XI

Why Traditional A/B Testing Falls Short Without Conversational Intelligence A/B testing (also known as split testing) is essential for customer experience optimization, but on its own, it can only take you so far in aligning CX efforts with broader business goals.

Chatbots 195
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B2B Customer Insights: How to Understand and Engage Business Clients

Thematic

Understanding your B2B customer insights means learning what makes your business clients tick—their needs, behaviors, pain points, and goals—through data. Unlike with B2C, where you get insights from individuals, in B2B, you get insights from an entire organization, often with multiple stakeholders involved in decisions.

B2B 62