Remove Customer Insights Remove Effort Score Remove Exercises
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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

CX transformation in a B2B organization means making customer-centric improvements across the entire business. It is a comprehensive effort that goes beyond isolated fixes, requiring alignment of leadership, strategy, culture, technology, and processes around the goal of delighting the customer.

B2B 339
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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

Goals might include improving customer satisfaction scores, reducing churn rates, or increasing customer lifetime value. Aligning and transforming culture is not a project with a due date but a continuous effort involving the entire company.

Strategy 455
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From Cost Center to Revenue-Driver: Rethinking the Call Center Paradigm

InMoment XI

Part of that is just the nature of the business, with primary use cases revolving around KPIs weighed down by negative connotationsmetrics like problem resolution rates, customer effort scores, and churn. Its not enough to simply count the number of calls resolvedsuccess needs to be measured by the impact of those interactions.

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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

Goals might include improving customer satisfaction scores, reducing churn rates, or increasing customer lifetime value. Successful execution fosters trust and loyalty among customers. Aligning and transforming culture is an ongoing effort involving the entire company.

Strategy 380
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The Value of Open Ended Feedback

Alida

Customers you’ve had for a long time are giving you poor CSAT or NPS scores. Generally speaking, you can quickly send out a quantitative activity and have the analysis done in a fraction of the time it would take to do a qualitative exercise. What you can’t do with quantitative is hear your customers’ voices.

Feedback 147
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How and Why to Map Your Stakeholders

CX Journey

Of itself, the above exercise has identified too many stakeholders for you to viably manage. Score highly all those who have high influence over the decision to use the new model. You should score highly those who are very interested (either as advocates or detractors). This is where the exercise looks like a BCG.

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Are Surveys Really Customer-Centric?

Blake Morgan

But now that surveys are free, it has become too easy for companies to smack customers with surveys. Most surveys are tied to Fred Reichheld’s Net Promoter Score, or NPS, which measures how likely a customer is to recommend the brand to friends and family. Feedback and data are crucial to building a strong customer experience.