Optimove

MARCH 11, 2025

Here’s how: Customer Segmentation : AI-driven models categorize customers based on behaviors, purchase history, and preferences, allowing brands to tailor their messaging and offers.

Trends 52

Trends Social Media How To Analytics 52

SurveySensum

NOVEMBER 22, 2023

So, let’s explore the different ways you can invite your customers in for a chat: 1. For example, if you run a fashion e-commerce site, you can create a survey asking customers to choose their favorite fashion trend. Chat Widgets : Utilize chat widgets to engage customers in real-time conversations.

Feedback 52

Feedback Customer Insights e-support Social Media 52

Wired and Dangerous

APRIL 3, 2017

Is the interpersonal engagement with employees so unforgettable that customers think positively about it again and again? Are customers given an opportunity to participate in a fashion they would not have expected? Are customers given a chance to learn more simply through their encounter with the organization or unit?

Innovation 102

Innovation Fashion Analysis Customers 102

ChurnZero

NOVEMBER 3, 2021

When you’re just getting started, or you’re still building your Customer Success team, sometimes you can use all the help you can get. It can be difficult in these situations for Customer Success Managers (CSMs) to find the time or the resources to dig for those crucial customer insights.

Tools 98

Tools Customer Success Return on Investment Fashion 98

CX Journey

JANUARY 17, 2018

In classic BCG fashion, the ideal quadrant should be top right. Over the last 12 years he’s created, lead and improved customer insight teams across Lloyds, TSB, Halifax and Scottish Widows. He’s delivered incremental profit of over £10m pa and improved customers’ experiences. This is where the exercise looks like a BCG.

Effort Score 127

Effort Score Exercises Fashion Groups 127

Retently

MARCH 17, 2025

They track operational KPIs, not customer insights. For example, if shipping delays are a growing complaint, the report will highlight it, show customer impact, and suggest the next steps for resolution. The Balanced Middle-Ground Approach: Best of Both Worlds Why choose between data and insights when you can have both?

Report 90

Report How To Effort Score NPS 90

Horizon CX

MAY 19, 2023

In Customer Experience, we often hear about transformational change as one of the descriptors of those within the discipline and many CX professionals have fashioned and even subtitled themselves as organizational change agents.

Customer Centricity 130

Customer Centricity Leadership Culture Customer Experience Management 130

Forrester's Customer Insights

JUNE 5, 2024

We reviewed luxury fashion brands across their long-term digital success and the strength of their direct-to-consumer operations.

Brands 57

Brands Fashion Consumers B2C 57

Gainsight

APRIL 8, 2020

To that end, leaders and team members need to be well equipped to work renewals in an efficient fashion and more importantly, have a clear indicator of early signs of potential risk in the customer base. We leverage Gainsight’s Renewal Center application in order to oversee and manage the business in this fashion.

Sales 98

Sales Effort Score Fashion Report 98

ECXO

MAY 29, 2024

Closer Alignment with Customer Needs: Perhaps one of the most significant benefits is the ability of cross-functional teams to align more closely with customer needs and expectations. This close alignment helps in not only meeting but exceeding customer expectations, fostering loyalty and driving long-term success.

Innovation 156

Innovation Culture e-support Feedback 156

Thematic

SEPTEMBER 12, 2021

For example, a fashion brand might sell high-quality clothes, but a clunky mobile app could stain customer perception. Deeper insight into customer needs, goals and challenges. On the flip side, things like bad service or perceived quality issues can tank your brand equity.

Metrics 117

Metrics Analytics Feedback Effort Score 117

Optimove

JULY 31, 2024

Marcel Martins , Head of Digital at Grupo Soma, a leader in the Brazilian fashion industry. Zero-party data, which customers willingly provide, such as through surveys, is a reliable source. Lydiane Andry , Senior CRM Manager at Betway, provider of innovative sports entertainment, e-sports, and other gambling products.

Customer Retention 59

Customer Retention Marketing Sports Entertainment 59

Forrester's Customer Insights

NOVEMBER 7, 2023

When economic conditions shifted in 2022 and layoffs hit tech and other sectors in a dominolike fashion, we saw some employers pivot to attitudes that reflected the sentiment, “You’re lucky to be working here.” The “great resignation” of 2021 saw many companies step up their employer branding to retain coveted employees and woo talent.

B2B 51

B2B Fashion Brands Company 51

Think Customers

JULY 29, 2022

Having the right information on hand also reduces wait times, costs to serve, and increases customer satisfaction. Better insights = happy customers Luke Lee, CEO of PalaLeather , a fashion company and retailer, agrees that customer insights are essential.

Data 59

Data Apparel Automotive Tourism 59

Playvox

MARCH 19, 2024

AI is also finding its way into contact centers, as technology allows machines or computers to process information in a similar fashion, but much faster than humans. Decoding Customer Sentiment Manual analysis has given way to automated sentiment analysis solutions powered by AI.

Contact Center 74

Contact Center Self Service Net Promoter Score Effort Score 74

Peter Lavers

NOVEMBER 26, 2015

Talking to Customer Insight Leaders, including at the DataIQ Talent Awards , it would seem they are. What becomes clear when consuming these is that the “ buzz ” or fashion is to focus on the technical. How Customer Insight fits with Marketing (joining up processes, shaping propositions & comms).

CRM 40

CRM Fashion Social Media Analytics 40

Maz Iqbal

NOVEMBER 28, 2017

Customer Obsession Is Fashionable I hear more and more Middles & Tops mention the importance/need for customer obsession. Something interesting happens when I ask the speaker what s/he means by, is pointing at, when s/he speaks of customer obsession. Silence … Continue reading "On Customer Obsession".

Fashion 48

Fashion Customers Customer Philosophy Customer Focused 48

Thematic

DECEMBER 9, 2022

You need insights you can act on to reduce customer churn, improve products and services, and get an edge over competitors. How to use customer insights to your advantage: 1. Companies that take advantage of these insights gain a competitive edge.

Customer Satisfaction 71

Customer Satisfaction Fashion Feedback Social Media 71

CSM Magazine

SEPTEMBER 24, 2019

The 2019 Eptica Insurance Digital CX Study found that delivering good service is at the heart of winning and retaining customers, building long-term trust. Insurers still seem to be struggling to match customer expectations, although overall performance had risen by 10% from 2017.

Insurance 45

Insurance Customer Service Multi-Channel Fashion 45

Kustomer

JULY 29, 2021

I didn’t think Chicago style pizza was part of that, but you can buy stuff like medication and fashion and tools and groceries, everything all to Pam’s point, just with the click of a button. What do you know about that customer based on maybe an online assessment that they’ve filled out? And one of those is Amaro.

Omni-Channel 98

Omni-Channel Social Media e-support Self Service 98

Optimove

JUNE 17, 2021

But to achieve such an impactful goal as growing customer lifetime value meant scaling personalization, going from tens to hundreds of customer segments, deploying a lifecycle-based CRM strategy, accounting for realtime behavior, and combining it all with robust orchestration technology.

CRM 69

CRM Groups Communication Metrics 69

ClearAction

JULY 28, 2023

They need to set you up to foster holistic customer focus across the entire organization. If your team is positioned to be an ally to the success of every work group, then they are more receptive to customer insights and engagement in your initiatives. You want to instill an unquenchable thirst for CX patterns.

Customer Experience 62

Customer Experience Chief Customer Officer Groups Fashion 62

Maru Group

NOVEMBER 2, 2018

Unsurprisingly, clothes and fashion (31%), holidays and travel (28%) and eating out and leisure (28%) are going to take the biggest hit when it comes to consumer spending over the next six months. Customer experience is vital as expectations of businesses rise.

Customer Experience 149

Customer Experience ROI Fashion Travel 149

Forrester's Customer Insights

DECEMBER 17, 2018

The first step to adding any website feature is to ensure you understand your customers, their needs, and journeys. Here are three examples of smart retail website features making online shopping easier in fashion today […]. You’re lost without it.

Retail 43

Retail Ecommerce Fashion Examples 43

Wired and Dangerous

MARCH 21, 2016

Customers’ expectations in our continuously connected world change much too quickly for that. And while social media streams can provide much needed insights, sometimes the only way to understand your customer is to do it the old-fashioned way and listen in person.

Social Media 70

Social Media Sports Banking Fashion 70

ProProfs Chat

DECEMBER 6, 2019

Using customer insights and data, you can develop a series of tailor-made recommendations. A simple ‘ Hello ’ in conjunction with your customer’s name can go a long way. That too, in a convenient and efficient fashion. So, customer service vs. customer support – which one is best suited for your organizational needs.

Customer Service 97

Customer Service Social Media Customers Effort Score 97

ProProfs Chat

JUNE 15, 2020

In the market era that promotes customer satisfaction and empowering, a customer-oriented strategy is not a simple advantage but a necessity if you want your business to succeed. So, try not to risk your business performance just because you’re used to some old-fashioned, traditional ways of doing business. .

Strategy 105

Strategy Social Media e-support Software 105

Forrester's Customer Insights

AUGUST 19, 2020

Many companies, especially those in hard-hit industries like travel and fashion retail, were […]. Brands improvised, cutting media spend and adjusting their previous marketing strategies to accommodate rapid shifts in consumer behavior.

Marketing 40

Marketing B2C Fashion How To 40

SurveySensum

MARCH 14, 2025

For example , a fashion brand analyzes Google Trends and Instagram insights to see which styles and colors are trending before launching a new clothing line. Understand Your Customers Like Never Before With SurveySensums AI-Powered Market Research Tool!

Marketing 52

Marketing Social Media How To Trends 52

Middlesex Consulting

MAY 31, 2015

In turn B2B vendors keep wondering what is it that they are not getting right and thus go back to the same old, same old,- tinkering furiously all over again with the product, the price, the delivery and at best the packaging and ironically losing both money and customers in the process. Moving ahead.

B2C 60

B2C B2B Omni-Channel Customer Experience 60

Centercode

FEBRUARY 18, 2021

Today, with the stakes for tech product makers higher than ever, the need for faster, continuous customer testing results is at a fever pitch. Most companies have adopted Agile to both incorporate more customer insights and speed up development. What many haven’t done is changed the way they beta test.

eBook 59

eBook Wireless Fashion Social Media 59

Forrester's Customer Insights

SEPTEMBER 9, 2019

Le Tote Buys Lord + Taylor — A Most Peculiar Way To Buy Growth Fashion subscription company Le Tote agreed to acquire the storied (if tired) department store Lord + Taylor. We have several questions. For starters, the price. Le Tote, a popular yet relatively nascent rental company, has raised $62.5 million in venture capital […].

Fashion 38

Fashion Marketing Company B2C 38

Eptica

APRIL 18, 2018

In comparison, top sector Fashion Retail scored 70% and 45% respectively. You might also be interested in these posts: Why brands need to capture deeper customer insight from unstructured data. Hardly satisfactory, especially for those wanting to book a last minute break. Share this page on: Tweet.

Travel 49

Travel Brands Airlines Customer Experience 49

Forrester's Customer Insights

JULY 13, 2020

Leicester’s garment factories, many of which are suppliers to UK-based online fashion retailer boohoo, were identified as the most likely cause of the new outbreak. An investigation into employee conditions found that factory workers were forced to work without any social […].

Fashion 37

Fashion Marketing Retail Brands 37

Thematic

NOVEMBER 13, 2018

If they care this much about their customers you better also, if you want to stand a chance in today’s competitive market. Now we’ll talk about how you can actually capture those customer insights and respond to them in a way that works for you. 3 step process for implementing a VOC program. One of their biggest Aha!

Voice of Customer 101

Voice of Customer Net Promoter Score Effort Score ROI 101

Customers That Stick

JANUARY 22, 2015

Name, address, phone number, email address and the like are essential to making sure you can contact your customers in a timely fashion. This information includes what you need to know to provide your products and services to the customer properly. This is the solid foundation you need to stay in contact with your client.

Customer Service Training 60

Customer Service Training Training Tips Fashion 60

Pointillist

DECEMBER 27, 2018

By Swati Sahai Today, customer intelligence isn’t just about collecting and analyzing CRM data. It is about truly listening to each customer, embracing their needs and using that data to respond to them in an appropriate way and in a timely fashion. Customer Data Customer data is simply information about customers in raw form.

Analytics 53

Analytics How To Customer Journeys Social Media 53