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To Unlock Customer Insights, Speak No Evil

Kerry Bodine

Imagine you’re in the midst of a journey mapping workshop and your customers are bombarding you—in a good way—with insights about their needs and expectations. And sure, explaining or contradicting your customers isn’t truly evil, but it’s certainly counterproductive to unlocking customer insights.

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The Story of Jose – A Tale About Customer Experience

ECXO

He was a Customer Success Manager at a well-known company, “TechEase” A traditional company in the city that has been there for decades, working in the same way they have always worked. Though TechEase was renowned for its innovative products, it was infamous for its lack of customer-centric culture.

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The Transformative Power of Cross-Functional Teams in Upgrading CX

ECXO

This involves delving deep into the nuances of customer needs and adopting an adaptable and responsive approach. Cross-functional teams are instrumental in spearheading ongoing enhancements and fostering innovation to ensure the delivery of exceptional customer experiences.

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The Customer Experience Conundrum: Where Does It Belong in Your Organization?

Experience Investigators by 360Connext

However, embedding a customer-centric culture can be challenging when CX is isolated from other departments. I’ve seen CX teams that are solely responsible for creating and deploying customer feedback mechanisms. Too often, that is not handled well, and they end up as a bit of an island in the organization.

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DCX #111 | Customer Centricity: It's Everyone's Business

DCX

Practical strategies: Implement a "Customer Empathy Immersion" program: Have team members spend a day experiencing your product or service as a customer, including going through the support process. Example: A campaign focused on customer success stories led to a 15% increase in repeat purchases.

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How top YC companies use customer insights to drive product roadmap

Thematic

You worked for IDEO and led user experience and customer insights at DoorDash and Cruise, two of the most successful YC companies. I happened to try a design thinking workshop and I remember thinking to myself, “This is what I should be doing!”. You mentioned customer retention, churn and on the other side, driving innovation.

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Who is a Customer Experience Specialist? The Secret to Exceptional CX

SurveySparrow

Strategy Development: Customer experience specialists collaborate with cross-functional teams to develop and execute comprehensive strategies that align with the organization’s goals. Their goal is to turn negative experiences into positive ones, leaving customers satisfied and confident in the brand.