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InMoments XI platform enables you to collect and analyze customerinsights effectively. As a result, you build trust, improve retention, and reduce the likelihood of customers leaving. Encourage Long-Term Engagement Engagement is crucial to keeping customers connected to your brand.
Compelling Brand Values: Brand promises drive how the organization treats customers. Customer Connectedness: Customerinsights are infused across the organization. More on customer experience if you’re curious: Complete guide: how to improve customer experience , What is customer experience (CX)?
Make it fun with gamification: Inject some excitement into the workday with call center gamification tools. Listen to and Learn from Your Customers Want to know how to really improve your contact center? Listen to your customers! Celebrate success: Publicly acknowledge and celebrate agent achievements, both big and small.
Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Day 2 of Optimove Connect 2025 continued the momentum with cutting-edge insights, real-world success stories, and expert-led product deep dives. Attendees learned how to turn customerinsights into high-impact, shareable content.
GamificationGamification is all the rage in survey research and for good reason! In a perfect scenario, this would be the starting point for planning a VoC program’s future and prioritizing some of the initiatives you’ve identified.
For Young Energy, a family-owned retail electric provider in Forth Worth, Texas, serving its 25,000 customers had become increasingly difficult. Our goal was to serve our customers better,” says Young Energy’s Chief Technology Officer Bruce Gilbert. Issues are identified and addressed immediately.
Optimove Gamification: In 2024, we delivered AI-orchestrated gamification , a first to iGaming and Sports Betting operators. By removing traditional delays and bottlenecks, Positionless Marketing enables faster execution of personalized campaigns at scaleensuring brands meet customers at the right moment with the right message.
Communities are powerful: answering customer questions through a well-managed community can reduce traditional support costs by nearly half. Rich CustomerInsights. Communities offer a goldmine of customer data. Use gamification tools like badges and ranks to celebrate and motivate community involvement.
Increase collaboration with gamification – Gamification creates a buzz that brings out the best in people. To improve results, teams will share best practices, creating a learning culture that cultivates great improvements in customer satisfaction. Capture every possible insight, distribute the relevant ones.
While Red Bull sees gamification as enabling a successful community, Scripps has learned it’s not about offering prizes, it’s about authentic, two-way conversations, said Etela. Showing customers how their feedback has impacted the company drives engagement. She recommends having a point of contact for each insight community.
Personalized Agent Training The adoption of digital gamification is a major component of this change. According to The Tech Report’s Gamification Statistics and Facts , 70% of the 2000 leading companies actively use gamification. This approach moves away from traditional methods, making training more engaging and interactive.
My reason for attending was to get closer to the customerinsight requirements of these key customers for many insight teams. Although I write a lot about Marketing requirements, customerinsight is also key to designing and delivering for CX teams. So, it makes sense to think about gamification here.
These programs go beyond transactional rewards and focus on creating meaningful, personalized interactions that foster lasting loyalty. These programs revolutionize how businesses engage and retain customers by incorporating elements such as gamification, personalization, experiential rewards, and social loyalty.
It has an emphasis on humanizing customer-agent interactions and boosting agent engagement through gamification and rewards. Features : The platform offers agent-level insights, allowing targeted coaching and performance improvements. Customizable agent profiles and real-time feedback tracking are also seen as major advantages.
Providing this level of flexibility ensures that customers can provide feedback through their preferred channels. As a result, it increases the likelihood of engagement and gets more complete customerinsights. They offer 1000+ survey templates that you can use or customize to your needs.
. #2: DO: Build your customer service training program around the voice of the customer (VoC) , specifically around your customers’ concerns. Embrace gamification, such as trivia games or peer challenges. Looking for More Ideas for How to Create the Best Customer Service Training Program for Your Contact Center?
What’s nice about this event is that we’re able to speak to people from every part of the marketing world – often the home of Customer Experience and Insight teams. A few corporate insights people looked a bit worried there, but there was no need.
What is Qualtrics Platform Overview Qualtrics is a popular experience management tool businesses use to design their CX strategies and improve customer experience. Some of the notable byproducts of Qualtrics are Customer XM, Employee XM, Brand XM, Design XM, Core XM, and XM Dscvr. It allows the gamification of sending surveys.
It’s a cost-effective way for companies looking to harness customerinsights. Comparing In-App NPS Surveys to Other Channels In-app NPS surveys are a great survey channel for capturing customer feedback. Let’s dive into how incentives, gamification, and clear communication can boost engagement and response rates.
Gamification of the survey can also improve the response rate. In addition, reseller clients such as agencies have major insights into what clients want from their own discussions. In our industry, partnerships and groups are formed to develop solutions and share customerinsights across the aisle.
In the global survey, seventy-one percent of businesses with good Total Experience scores and 74% with good interaction strategies are more likely to have the right customerinsight technology. In fact, globally, 97% of businesses say employees empowered with the right technology can transform customer experiences.
InviteReferrals InviteReferrals offers a wide range of features, including in-depth customerinsights and the ability to customize campaigns. Multi-channel referral program execution Comprehensive customerinsights Customizable referral marketing campaigns Social sharing capabilities Detailed analytics and reporting 15.
Our research and recommendations support the use of game mechanics in driving occasional, short-term selling behaviors among B2B sales professionals but not long-term learning behaviors. What salesperson doesn’t love a great contest? Who among us could pass up the opportunity to outwit, outplay, and outlast our peers (or is the word “competitors”?)
CRMPlus further embeds AnalyticsPlus allowing for superior customer intelligence mining and extracting and segmentation of datasets to be used in campaigning actions. MediaPlus is a strong Social media component which allows for social media integration, gamification and social media engagement and campaigning. Just Engage.
When customers purchase yoga pants, are they striving for inclusion? Conversely, if the goal of the program is customer acquisition, the design must influence consumer behavior—which can be difficult as you’re asking customers to create a new habit.
Real-Time Analytic tools provide insights into agent performance, customer sentiment, and channel effectiveness, allowing for quick adjustments and data-driven decisions. Speech and Text Analytics can monitor interactions, identify trends, and uncover customerinsights, enhancing agent training and performance optimization.
I was delighted to be invited by Confirmit to a dinner held at the superb Kerridge’s Bar & Grill, together with a number of insight agency leaders. The aim of the evening, apart from having an extremely enjoyable time, was to discuss the future of the customerinsight industry. This is available on Amazon! )
CX programs and kiosk installations are often the first steps in the journey to customer brand advocacy, providing businesses with the qualitative feedback needed to justify and contextualize quantitative observations and brand pivots.
Boost Customer Satisfaction with CSAT Surveys – Sign Up for Free 2. It uses gamification to encourage participation and gather valuable insights from B2B clients. Also, it offers comprehensive analytics that turn feedback data into actionable insights, aiding in the swift identification of areas for improvement.
Tapping into customerinsight is fundamentally about ease of use. Define your support hours so customers are aware of support periods. Gamification’ facility to boost the productivity of support teams through motivation and awards. They also let you shout about your great reviews through social integration.
Results in lesser risks: While taking risks is not inherently bad when you invest in experience design, you will be able to minimize the uncertainty as a lot of the suggestions come directly from the customers. The customerinsights you gather from your experience design strategy is based on real-world experiments.
In loyalty, this can be especially powerful in using distressed inventory to create greater customer value for members, in adjusting margins based on demand, or proactively managing program liability. This will allow brands to build greater affinity by anticipating customer objectives and being present when the customer needs your help.
He is both CCXP and CMRP certified, has been listed in the top 25 CX professionals by CX Magazine, and also published a book on Customer Experience. He specializes in operationalizing customerinsight to drive better customer outcomes. Arie Goldshlager – Customer Strategy, Customer Analytics, Innovation Consultant.
When a bank compares the LTV of their customer in their current standard loyalty program with the huge LTV that is possible from a bank-sponsored loyalty ecosystem of many partners, they will want to get started immediately. There is no reason why your own bank cannot create an equally compelling ecosystem.
Managers of Work-At-Home agents need the analytics and customerinsights that a great knowledge management system provides.”. Brad Shaw also feels that gamification can help keep Work-At-Home agents involved in using the knowledge management tools correctly, making sure they give the right answers to customer questions. .
Sales Opportunities: An omnichannel strategy allows retailers to engage with customers at various touchpoints, increasing the opportunities for cross-selling and upselling. Such engaging loyalty program structures not only reward purchases, but create a journey that customers are eager to continue.
What is Qualtrics Platform Overview Qualtrics is a popular experience management tool businesses use to design their CX strategies and improve customer experience. Some of the notable byproducts of Qualtrics are Customer XM, Employee XM, Brand XM, Design XM, Core XM, and XM Dscvr. It allows the gamification of sending surveys.
The 40-60% of less frequent customers are a far larger commercial opportunity. Capture exclusive customerinsight. Your proprietary data tells you a lot about your most frequent customers. If you get either of these dimensions wrong, no amount of points will make customers loyal.
A customer’s loyalty is based on their perceived value in doing business with you, and their cumulative experience interacting with your company. If you get either of these dimensions wrong, no amount of points will make customers loyal. Push your team to capture exclusive customerinsight.
A virtuous loop, for example, might involve enhancing customer satisfaction, which leads to increased customer loyalty. Enhanced loyalty programs integrated with gamification elements and personalized rewards will encourage repeat purchases and foster deeper customer engagement.
It is an end-to-end customer feedback tool that enables you to launch, gather, and act effectively on customer feedback across different industries like B2B, SaaS, Telecom, NBFC, Automotive, etc. It is the most comprehensive customer intelligence & engagement platform built to drive growth and customer retention.
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