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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Regardless of title, this leaders role is to rally different departments, secure resources, and keep the organization focused on customer-centric goals. Governance mechanisms should be put in place early, led by leadership. B2B customer needs and market conditions change, so the CX program should be agile enough to adjust course.

B2B 339
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B2B CX – Strategy & Business Alignment

ECXO

Example: The sales team might promise seamless onboarding , but if the implementation team is overwhelmed , customers will face delays causing dissatisfaction. Action Point: Establish a cross-functional CX governance team that ensures alignment across all departments.

B2B 310
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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

These data silos make it hard to get a unified view of the customer, resulting in inconsistent or disjointed interactions. Many B2B firms also lack a central CX team in one survey, 28% had no coordinated CX governance which underscores the challenge of breaking down departmental barriers.

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The Power of CX Experimentation: Turning Insights into Actionable Success

eglobalis

This ensures that customer insights are accurately captured and integrated into the CX strategy. Involving Customers in Experimentation Involving customers in the experimentation process is crucial for gaining authentic insights and fostering loyalty.

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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

Leadership and Governance Effective governance in managing customer experience (CX) initiatives worldwide requires strong leadership and a structured approach to implementation. Governance structures should include regular meetings and reporting mechanisms to track progress and address challenges promptly.

Strategy 450
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3 Necessities for Seamless, Stand-Out Retail Experiences

InMoment XI

In order to form a holistic view of your customer’s experience, you need to be able to analyze every data point you can. Your customer’s data comes in many different forms (you can learn more about customer data in this article from InMoment Customer Insights Expert Jessica Petrie).

Retail 397
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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

Leadership and Governance Effective governance in managing customer experience (CX) initiatives worldwide requires strong leadership and a structured approach to implementation. Governance structures should include regular meetings and reporting mechanisms to track progress and address challenges promptly.

Strategy 380