eglobalis

SEPTEMBER 16, 2024

Introduction A well-executed B2B customer experience (CX) strategy can be the cornerstone of long-term success in today’s competitive landscape. Unlike B2C interactions, B2B transactions are more complex, involving multiple decision-makers, longer sales cycles, and intricate touchpoints.

B2B 382

B2B Strategy Customer Experience Customer Journeys 382

Lumoa

FEBRUARY 9, 2023

Compelling Brand Values: Brand promises drive how the organization treats customers. Customer Connectedness: Customer insights are infused across the organization. More on customer experience if you’re curious: Complete guide: how to improve customer experience , What is customer experience (CX)?

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

CX Accelerator

NOVEMBER 11, 2022

Customer Insights/Measurement/Analytics. Customer Journey Mapping. Resource: Outside In: The Power of Putting Customers at the Center of Your Business by Harley Manning and Kerry Bodine. CUSTOMER INSIGHTS/MEASUREMENT/ANALYTICS Understanding your customers is at the heart of customer experience.

Customer Journeys 307

Customer Journeys Resources Analytics Customer Centricity 307

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. Compelling Brand Values: Brand promises drive how the organization treats customers. Customer Connectedness: Customer insights are infused across the organization.

Net Promoter Score 268

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 268

Michelli Experience

SEPTEMBER 4, 2018

My team and I, have helped many businesses understand not only the elements of a journey map but also the why and how of map creation, persona-development, and the optimal branded experience principles that should be delivered at key customer touchpoints. We’d love to hear about the success and benefits garnered from your maps.

Customer Journeys 220

Customer Journeys Government Touchpoint Customers 220

Lumoa

NOVEMBER 7, 2022

7 Customer Experience Trends to Know in 2023 Here are seven trends that will keep your customer experience strategy on top. #1 1 Customer insights are a company-wide resource Even just a few years ago, customer insights or feedback were collected and owned solely by the CX or marketing team.

Trends 195

Trends Customer Experience Competitive Advantage Feedback 195

Think Customers

APRIL 10, 2025

Step 3: Identify and Prioritize Key Customer Journeys That Drive Business Outcomes Not all CX improvements will have the same impact on the business. Identify which customer touchpoints are most critical to revenue generation, retention, and operational efficiency.

B2B 52

B2B Strategy Customer Journeys Net Promoter Score 52

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. Compelling Brand Values: Brand promises drive how the organization treats customers. Customer Connectedness: Customer insights are infused across the organization.

Net Promoter Score 150

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 150

Hello Customer

AUGUST 24, 2020

million domestic and professional customers and rely on great customer experience to attain their goal of becoming the preferred energy supplier in Belgium. The heat is on because in 2007 the government liberalized the market making it a price-driven and competitive environment. Customer insights leading to employee empowerment.

Marketing 81

Marketing Touchpoint Government CRM 81

Pointillist

DECEMBER 10, 2019

Customer lifetime value is, in many respects, the ultimate KPI. Each customer’s value links to the ROI of your investment in CX initiatives and overall revenue, two major factors in your organization’s success. Forrester What is Customer Lifetime Value? Part of improving CLV is understanding the various areas that can impact it.

NPS 111

NPS Net Promoter Score Customer Journeys Effort Score 111

CX Journey

FEBRUARY 17, 2015

The primary stakeholders in a typical corporation are its investors, employees, customers, and suppliers. However, modern theory goes beyond this conventional notion to embrace additional stakeholders, such as the community, government, and trade associations. Is a customer a stakeholder? Consider this.

Customer Journeys 80

Customer Journeys Engagement Government Guidelines 80

Thematic

APRIL 3, 2025

Cloud platforms support real-time collaboration and cross-functional access, which means marketing, product, and CX teams can all tap into customer insights without waiting for weekly reports. One real-world example is Atom Bank , which struggled to unify these insights across teams and touchpoints.

Analytics 62

Analytics Trends Marketing Social Media 62

Experience Matters

APRIL 7, 2015

Customers using certain channels respond to Fizzback polls in less than 20 minutes, ensuring the business can react quickly. Fizzback’s responsiveness and scalability ensures consistency of information and customer tracking from touchpoint to touchpoint. and ultimately—to be right.

Groups 120

Groups Multi-Channel Omni-Channel CEM 120

Hello Customer

AUGUST 24, 2020

million domestic and professional customers and rely on great customer experience to attain their goal of becoming the preferred energy supplier in Belgium. The heat is on because in 2007 the government liberalized the market making it a price-driven and competitive environment. Customer insights leading to employee empowerment.

Marketing 52

Marketing Touchpoint Government CRM 52

ProProfs Chat

DECEMBER 6, 2019

And there is little doubt that live chat is getting huge with customers depending on it more than ever. . Your daily communication is governed through live chat best practices that enable you to offer a consistent level of assistance to your customers across multiple touch-points and organizational hierarchy.

Customer Service 97

Customer Service Social Media Customers Effort Score 97

ClearAction

JUNE 29, 2023

This is in contrast to Experience Management maximizing brand allies via referrals and quick wins, and Touchpoint Management maximizing revenue (or productivity for employee experience or nonprofits or governments) by reversing and offsetting churn. It maximizes lifetime value by preventing value roadblocks.

Leadership 62

Leadership ROI Customer Journeys Touchpoint 62

Pointillist

APRIL 26, 2018

As per the ‘State of Customer Experience in 2018’ survey , one of the biggest roadblocks to delivering exceptional customer experience is dealing with customer data. Without a single customer view and real-time insights, organizations struggle to deliver the quality experiences that customers are looking for today.

Customer Experience 72

Customer Experience How To Effort Score Touchpoint 72

ReviewTrackers

MAY 8, 2017

Customer experience (CX) — defined as “the cumulative impact of all interactions and experiences between your business and the customer, at every touchpoint across the entire customer journey, and viewed entirely from your customer’s perspective” — has become one of today’s most important business benchmarks.

Conference 50

Conference Omni-Channel Customer Journeys Customer Experience 50

DCX

OCTOBER 6, 2024

What’s working: AI is driving tangible benefits, with 71% of respondents seeing improved customer insights, 64% reporting cost reductions, and 53% noting better customer engagement. The primary benefits cited are improved customer insights (71%), cost reductions (64%), and enhanced engagement (53%).

Leadership 52

Leadership Customer Centricity Touchpoint User Experience 52

DCX

OCTOBER 6, 2024

What’s working: AI is driving tangible benefits, with 71% of respondents seeing improved customer insights, 64% reporting cost reductions, and 53% noting better customer engagement. The primary benefits cited are improved customer insights (71%), cost reductions (64%), and enhanced engagement (53%).

Leadership 52

Leadership Customer Centricity Touchpoint User Experience 52

Gainsight

OCTOBER 26, 2022

To meet this challenge, I recommend that SaaS companies create a Product + CS Interlock, a company-wide initiative that enhances collaboration between the teams by establishing common communications touchpoints, projects, processes, metrics, and governance. A “Neutral” Leader. A Shared, Cross-Functional Framework.

Customer Success 52

Customer Success Government Customer Centricity Metrics 52

Eptica

MARCH 7, 2018

Author: Taoufik Massoussi Brands understand that they need to listen to their customers if they are to deliver an engaging experience that drives loyalty and long-term revenues. That’s why they have invested heavily in Voice of the Customer (VoC) programs that seek to collect and act on customer insight.

Survey 49

Survey Customer Success Return on Investment Social Media 49

Lumoa

OCTOBER 31, 2018

Successful organizations will drive deep, orchestrated transformation rather than just fixing customer issues or tracing scores. It will require experience professionals to help drive more collaboration and alignment of operations, measures, metrics, processes, governance, workflow – true and real strategic organizational transformation.

Customer Experience 150

Customer Experience Customer Centricity Culture Consulting 150

Qualtrics

JUNE 1, 2021

As we saw in the countless examples at Qualtrics’ WorkDifferent event , there are two critical capabilities that help set organizations and governments apart in our rapidly changing world. And second, the ability to continuously improve each of those experiences to meet the changing nature of what customers and employees expect.

Banking 43

Banking Touchpoint Effort Score Contact Center 43

Pointillist

APRIL 17, 2019

You know you need the right customer data analytics tools to discover customer journeys, understand customer behavior and provide your customers with a better experience. But standing in your way are existing customer data management challenges.

Customer Journeys 51

Customer Journeys Analytics Tools Data 51

SurveySparrow

JULY 31, 2023

SurveySparrow’s customer feedback platform empowers businesses to collect, analyze, and act on customer insights seamlessly. With intuitive survey creation, advanced analytics, and real-time reporting, the tool enables you to unlock the full potential of voice of the customer analytics. You know what?

Analytics 52

Analytics Social Media CEM Effort Score 52

CustomerSuccessBox

JUNE 13, 2022

Customer intelligence insights aid long-term customer development. To ensure client loyalty, businesses must obtain a better understanding of their customers. This is possible when customer insights are available. What role does customer intelligence play in the future?

Customer Success 52

Customer Success Net Promoter Score Customer Centricity ROI 52

Forrester's Customer Insights

MARCH 29, 2018

Most organizations today recognize the need to become customer-obsessed digital businesses. They need to map out customer touchpoints to fully understand their customers’ experiences and interactions with their firms’ processes and those of their partners.

Touchpoint 6

Touchpoint System Technology Interaction 6

Qualtrics

JANUARY 31, 2019

And, the latest enhancements to our Website and In-App feedback capabilities make it even easier for you to drive breakthrough experiences by engaging your customers in the moments and touchpoints that matter. To be a leader in CX, you need to engage your customers on the go. Qualtrics Mobile App SDK.

Engagement 22

Engagement Tools Feedback Touchpoint 22

InteractionMetrics

APRIL 10, 2025

Mail-In / Postal Surveys: These are used less frequently nowadays, but they’re still valuable for reaching an older target population or those less connected digitally (like healthcare or government services). Customers use them to quickly provide feedback before leaving, which lets you capture real-time customer sentiment.

Survey 40

Survey Customer Satisfaction Net Promoter Score Effort Score 40

InteractionMetrics

MARCH 20, 2025

At its core, Medallia focuses on real-time insights that reveal overarching sentiment and pinpoint specific touchpoints influencing NPS, CSAT, or loyalty. The platform even analyzes employee feedback to tackle service gaps and drive cultural changes that improve both frontline retention and customer satisfaction.

Software 52

Software Multi-Channel Contact Center Social Media 52

Qualtrics

DECEMBER 15, 2021

The Presidential Executive Order on customer experience is a major milestone in the movement to bring the power of experience management to focus government policies, programs, and services on the people they are designed to help. Learn more about Qualtrics' solutions for government.

Customer Experience 26

Customer Experience Government Customer Journeys Social Media 26

Thematic

MARCH 12, 2025

Imagine knowing exactly what your customers want, what frustrates them, and what keeps them coming back—all without them having to spell it out. Well, the good news is, you don’t need psychic powers—just customer insights and analytics. If you want to know how they do this, keep reading.

Analytics 62

Analytics Customer Insights Loyalty Programs Analysis 62

InteractionMetrics

JANUARY 31, 2025

Confero Confero has been around for nearly 40 years and specializes in mystery shopping and customer surveys. Their platform allows unlimited custom dashboard views, which makes it easy for management to organize customer insights in the way that works best for them.

Customer Satisfaction 52

Customer Satisfaction Survey Company Customer Journeys 52