Thematic

MARCH 18, 2025

." That’s exactly why customer insights platforms are essential. That way, you can easily understand what customers truly want. In this guide, you’ll get a peek into some of the best customer insights platforms and their features. What is a Customer Insights Platform?

Customer Insights 62

Customer Insights Social Media Analysis Consulting 62

InMoment XI

NOVEMBER 26, 2024

Step 7: Gather Internal Feedback After putting it all together in a visual form, share the journey map with internal teams not involved in the customer journey mapping process. You can even share it with existing loyal customers. Must-know customer service statistics of 2024. ( [link] ). Nielsen Norman Group.

Customer Journeys 195

Customer Journeys Customer Experience Strategy Touchpoint 195

C3Centricity

APRIL 2, 2018

But in order to become this new business decision support group, new skills are required. Insights 2020 by Kantar-Vermeer spoke about the need for researchers to have five critical capabilities : Research & analytics mastery. Difficulty in isolating impact of consumer insights. It also allows the measurement of its ROI.

Handbook 275

Handbook Marketing ROI Social Media 275

McorpCX

JUNE 13, 2022

At DigitalWorld 22 in Boston, we ran an interactive working session with a group of digital experience practitioners titled Digital Strategy Workshop: Increasing your Insights ROI for Today’s Digital-First but Not Digital-Only Multichannel Customer. Our audience was made up of active digital experience practitioners.

ROI 59

ROI Customer Insights Customer Experience Groups 59

Alida

JULY 11, 2018

In a panel session moderated by our very own Karen Eisen, experts from Canadian Tire, Jamieson Laboratories, CIBC and Flipp shared how they are using customer insight to improve the customer experience. Canadian Tire: Use insight to meet the needs of different customers. It was also a great night of learning.

Industry 141

Industry Brands Banking ROI 141

Experience Matters

APRIL 7, 2015

Today we announced the results of the 2015 Temkin Group CX Vendor Excellence Awards. Once again we had a great group of nominees, making the scoring difficult for the judges. In its third year, these awards recognize companies that provide products and services that help companies improve the customer experience they deliver.

Groups 120

Groups Multi-Channel Omni-Channel CEM 120

GetFeedback

MAY 9, 2019

At this level, you’re also working on developing a customer experience strategy. Stage 4 —O perationalize: You begin to re-design your company’s operational processes based on customer insight and other customer experience metrics. Stage 5 — Align: Being customer-centric is the norm in your company at this stage.

Customer Experience 337

Customer Experience Customer Journeys Effort Score Metrics 337

Experience Matters

OCTOBER 1, 2018

We published a Temkin Group report, Net Promoter Score Benchmark Study, 2018. Here’s the executive summary: Many large companies use Net Promoter® Score (NPS®) to evaluate their customers’ loyalty. The post Report: Net Promoter Score Benchmark Study, 2018 appeared first on Customer Experience Matters®. consumers.

Net Promoter Score 215

Net Promoter Score Study Report NPS 215

Optimove

NOVEMBER 14, 2023

AI Accelerates Target Group Creation Now, it just takes seconds to discover who to target next. This new reality is AI Target Group Discovery powered by OptiGenie. Now, AI can analyze, identify, and segment customers based on their likelihood to purchase, convert, or any other KPI using Machine Learning models. Until now.

Groups 69

Groups ROI Customer Base Analysis 69

CloudCherry

DECEMBER 1, 2018

It’s even more difficult to measure the impact introducing proactive service has on the customer experience. Integrating your ticketing data with your CX data can help prove the ROI of proactive initiatives. Integrating your customer experience data with marketing automation software allows for hyper-personalized marketing campaigns.

CEM 186

CEM CRM ROI Survey 186

Experience Matters

MAY 8, 2017

We just published a Temkin Group report, What Happens After a Good or Bad Experience, 2017.

Report 214

Report Groups Analysis Consumers 214

CloudCherry

JANUARY 22, 2020

Not Acting on Insights. Failure to translate insights into action. Not Monitoring Changes in Customer Perception. Unproven ROI. Direct feedback from customers can still come from surveys, focus groups, and interviews, all of which are important for product development. 2010) Voice of the Customer.

How To 243

How To Social Media Analysis Feedback 243

ijgolding

JUNE 9, 2015

If you have followed my writing for a while, you will be very much aware that I am very proud and passionate Customer Experience Professional (CXP). One of a growing number of ‘specialists’ in the newly recognised professional field, this group of skilled, experienced practitioners is growing in number on a weekly basis.

Customer Experience Professionals 120

Customer Experience Professionals Leadership Customer Experience Effort Score 120

CloudCherry

NOVEMBER 13, 2018

It’s even more difficult to measure the impact introducing proactive service has on the customer experience. Integrating your ticketing data with your CX data can help prove the ROI of proactive initiatives. Integrating your customer experience data with marketing automation software allows for hyper-personalized marketing campaigns.

CEM 170

CEM CRM ROI Survey 170

Experience Matters

DECEMBER 20, 2016

We published a Temkin Group report, The State of CX Metrics, 2016. Here’s the executive summary: Temkin Group surveyed 183 companies to learn about how they use customer experience (CX) metrics and then compared their answers with similar studies we’ve […].

Metrics 185

Metrics Report Groups Study 185

ClearAction

JULY 8, 2024

CX ROI Metrics Roadmap Lynn Hunsaker Your CX ROI metrics roadmap is a cause-and-effect sequence that multiplies growth. All customer experience metrics used today are lagging indicators of growth. You’re measuring what already happened with customers. These metrics are about what customers will soon experience.

Roadmap 48

Roadmap ROI Metrics Chief Customer Officer 48

InMoment XI

SEPTEMBER 5, 2024

As companies monitor customer feedback and trends, they have a clear picture of what products and services customers want and are willing to pay for, which means that the company can provide those with greater accuracy. Increasing customer lifetime value: Customer lifetime value is the revenue earned from a single customer over time.

Effort Score 195

Effort Score Net Promoter Score Customer Journeys Metrics 195

Eptica

NOVEMBER 7, 2018

Date: Wednesday, November 7, 2018 Author: Olivier Njamfa - CEO & Co-Founder 3 ways to deliver real value from Voice of the Customer insight. This echoes the findings of the Temkin Group – it discovered that only 24% of companies felt they were making changes to their operations based on VoC results.

Customer Insights 66

Customer Insights Social Media ROI Consumers 66

Thematic

JUNE 17, 2024

In a recent LinkedIn Live chat hosted by Thematic, CX experts Paul Stevenson, a recognized CX leader with a proven track record in digital transformation and customer-centric strategies, and Rick Denton, a profit navigator specializing in helping companies unlock business value through CX process optimization, tackled this very question.

ROI 62

ROI Multi-Channel Analysis Customer Centricity 62

BirdEye

DECEMBER 19, 2024

Here are the key benefits that make AI marketing strategy essential for modern businesses: Enhanced customer insights AI tools dig deeper into customer data than traditional analytics ever could. Intercom : Powers customer communication: Handles customer feedback Automates repetitive tasks Provides personalized responses 2.

Strategy 52

Strategy Marketing Social Media Hospitality 52

ChurnZero

DECEMBER 19, 2024

2024 Adoption Hero: NinjaCat NinjaCats customer success team used data and automation to drive product adoption. NinjaCats CS team faced the challenge of maximizing platform adoption and ROI for clients who were underutilizing the digital marketing performance management platform’s features and capabilities.

Customer Success 52

Customer Success Meeting Self Service ROI 52

SuiteCX

JULY 7, 2017

Data Republic’s business model revolves around a data marketplace that allows organisations to exchange anonymised data in order to enrich their own customer insights. The partnership with Ellipsis represents the first productised data offering from the group to be built off the back of this marketplace.

Loyalty 100

Loyalty Measurement Tools Data 100

SuiteCX

JULY 7, 2017

Data Republic’s business model revolves around a data marketplace that allows organisations to exchange anonymised data in order to enrich their own customer insights. The partnership with Ellipsis represents the first productised data offering from the group to be built off the back of this marketplace.

Loyalty 100

Loyalty Measurement Tools Data 100

InMoment XI

SEPTEMBER 19, 2024

Measure Customer Experience Metrics One of the ways to track the effectiveness of your end-to-end customer experience improvement is by tracking customer experience metrics. Metro Bank Metro Bank worked to improve the end-to-end customer experience by restructuring its customer insights program.

Customer Journeys 195

Customer Journeys Customer Experience Social Media Banking 195

Alida

JUNE 27, 2016

Traditionally, market researchers have been the people who collected, analyzed and distributed customer feedback and insight. The speakers said many departments now recognize the need for real-time customer insight, making it critical to involve them early in the software buying process. That’s quickly changing.

Software 145

Software How To Exercises Advertising 145

ClearAction

MAY 18, 2017

5 Radical Changes to VoC of the Future for ROI Maturity optimizecx. What’s the greatest challenge Voice of the Customer (VoC) managers face? Most VoC managers grapple with those at the expense of VoC’s purpose, according to ClearAction’s 5-year benchmarking of B2B customer experience practices.

ROI 54

ROI Feedback Survey Financial 54

InMoment XI

JULY 16, 2024

Platforms like X, Meta/Insta, YouTube, and Google shape brand perceptions and impact purchasing decisions, directly affecting your ROI. Customers expect not only to be heard but also understood and swiftly responded to. They can engage with their audience, respond to feedback, and make informed improvements based on customer insights.

Tips 195

Tips Management Social Media Hotels 195

InMoment XI

JULY 16, 2024

Platforms like X, Meta/Insta, YouTube, and Google shape brand perceptions and impact purchasing decisions, directly affecting your ROI. Customers expect not only to be heard but also understood and swiftly responded to. They can engage with their audience, respond to feedback, and make informed improvements based on customer insights.

Tips 195

Tips Management Social Media Hotels 195

CloudCherry

JANUARY 21, 2020

While CX professionals understand that VoC feedback contains a goldmine of valuable customer insights, they can struggle to extract meaning from all of the disparate insights they collect. And quantifying the return on investment (ROI) of CX and VoC can help secure further investment. .

Effort Score 195

Effort Score Feedback Net Promoter Score Survey 195

Experience Matters

JANUARY 8, 2018

We just published a Temkin Group report, Lessons in CX Excellence, 2018. The report provides insights from six winners in the Temkin Group’s 2017 CX Excellence Awards. This report has rich insights about both B2B and B2C customer experience.

Report 145

Report B2C B2B Groups 145

Experience Matters

JUNE 13, 2018

Identify which customer journeys consumers think most need improvement and look at how those responses differ across age groups. Evaluate how different customer journeys impact five loyalty Read More. The post Report: The Customer Journeys That Matter The Most appeared first on Customer Experience Matters®.

Customer Journeys 159

Customer Journeys Report Groups Industry 159

SurveySensum

MARCH 14, 2025

Key Benefits : Provides detailed, qualitative insights Allows for real-time follow-up questions Helps researchers observe body language and emotional responses Challenges: It can be time-consuming and expensive, and participants might hesitate to provide negative feedback in person. Buyer Segmentation Who Are Your Customers?

Marketing 52

Marketing Social Media How To Trends 52

Lumoa

MARCH 12, 2023

Some tools require customization to be set up for your company in the best way. That immediately makes you more dependent on the provider and reduces the flexibility you have to manage customer insights internally. Source Pros of Aiwo Aiwo is one of the most affordable solutions in this group. Data privacy.

Customer Experience 195

Customer Experience Customer Journeys NPS Analytics 195

Currency Alliance

JULY 16, 2020

Insight sharing via loyalty programs is the best option, because customers have opted-in to share their data in exchange for points. With an affordable system such as this in place, organizations can measure ROI and issue the kinds of personalized messaging that motivates customers to engage and propel that virtuous cycle.

ROI 52

ROI Loyalty Data Loyalty Programs 52

Experience Matters

OCTOBER 2, 2017

We published a Temkin Group report, Net Promoter Score Benchmark Study, 2017. Here’s the executive summary: Many large companies use Net Promoter® Score (NPS) to evaluate their customers’ loyalty. Here’s the executive summary: Many large companies use Net Promoter® Score (NPS) to evaluate their customers’ loyalty.

Net Promoter Score 133

Net Promoter Score Study Report NPS 133

InMoment XI

OCTOBER 9, 2024

Tools like InMoment’s Survey Builder enable customized survey design to help you capture customer insights easily and quickly while reducing survey fatigue. Ask your customers relevant and impactful questions. Connect with your customers via an online community. Offer rewards to incentivize customer feedback.

Feedback 195

Feedback How To Social Media B2C 195

Thematic

MAY 22, 2019

Such as: proving customer experience ROI scaling CX across international borders, and best practices for prioritizing CX for the C-suite. Proving Customer Experience ROI. To demonstrate the customer experience ROI of new initiatives, the CX team must tie financial and operational metrics to CX projections.

Exercises 97

Exercises ROI Conference Video 97