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B2B Customer Insights: How to Understand and Engage Business Clients

Thematic

Understanding your B2B customer insights means learning what makes your business clients tick—their needs, behaviors, pain points, and goals—through data. Unlike with B2C, where you get insights from individuals, in B2B, you get insights from an entire organization, often with multiple stakeholders involved in decisions.

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An Easy Guide on How to Use Data-Driven Customer Insights for Smarter Business Decisions

Thematic

Customer expectations are evolving fast, and the only way to stay ahead is with data-driven customer insights. The best companies don’t just collect customer feedback—they use it to predict trends, refine products, personalize experiences, and shape smarter strategies across the business.

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Is it Time to Do Away with Market Research Departments?

C3Centricity

A more recent study by BCG and GRBN resulted in an Invest in Insights Handbook to help organisations report on the ROI of the insights function. Storytelling. Direction setting. This research is now a few years old and the world is changing fast.

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The Best Customer Insights Platforms for Smarter Decision-Making

Thematic

." That’s exactly why customer insights platforms are essential. That way, you can easily understand what customers truly want. In this guide, you’ll get a peek into some of the best customer insights platforms and their features. What is a Customer Insights Platform?

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Game Changing Methods to Optimize Your Customer Experience

CloudCherry

And processes in the company need to get people to really act on it, to embrace it, and to embed the customer experience insights as a way of life in the company.”. Lynn authored 6 benchmarking studies and 3 CXM handbooks. She’s also big on simplicity (Amen!),

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Unlocking Customer Experience Insights: Strategies for Better Satisfaction

Thematic

That’s the power of customer experience insights—real-time feedback and data-driven analysis that help businesses understand what customers want, what frustrates them, and how to improve their journey. Companies that actively apply customer insights boost retention, loyalty, and competitive advantage.

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Voice of Customer Examples: How Different Industries Use VoC Insights

Thematic

This article looks at real-world examples of how various industries can use VoC insights to improve customer experience and business performance. VoC analysis streamlines this process by providing real-time feedback from customers. This data is often more relevant and accurate, reflecting current sentiments and trends.