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Customer expectations are evolving fast, and the only way to stay ahead is with data-driven customerinsights. The best companies don’t just collect customer feedback—they use it to predict trends, refine products, personalize experiences, and shape smarter strategies across the business.
." That’s exactly why customerinsights platforms are essential. That way, you can easily understand what customers truly want. In this guide, you’ll get a peek into some of the best customerinsights platforms and their features. What is a CustomerInsights Platform?
That’s the power of customer experience insights—real-time feedback and data-driven analysis that help businesses understand what customers want, what frustrates them, and how to improve their journey. Companies that actively apply customerinsights boost retention, loyalty, and competitive advantage.
This article looks at real-world examples of how various industries can use VoC insights to improve customer experience and business performance. Voice of the customer (VoC) involves collecting and analyzing customer feedback about their experiences, needs, and preferences regarding your products, services, or brand.
Customers expect better and faster pre and post purchase services. Whether they need help setting up a new device or to repair a damaged product, the way in which these interactions are handled are at the heart of customer satisfaction. Barry Dalton, Global VP, CustomerInteraction Technology at Concentrix.
In particular, customer review analysis helps surface recurring themes and pain points shared in public feedback, giving teams a clearer picture of user sentiment. Without a structured feedback loop, businesses operate in the dark, relying on assumptions rather than real customerinsights. Where Should You Collect Feedback From?
By 2027, 87% of CX leaders plan to use AI-driven text analytics to power their customerinteractions. Because customers are tired of slow responses, generic replies, and unresolved issues. Discover how large language models are revolutionizing text analytics, offering deeper insights than traditional NLP approaches.
Annette was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider and is regularly recognized by companies around the world as a top influencer in Customer Experience. Arie is a CustomerInsight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant.
The customer experience (CX) space is relatively new – those courageous enough to take the reins of a young CX program at a growing company are often an army of one, with limited headcount and even fewer resources. So where does the manager of a CX program start? What features are being requested that we don’t currently offer?
A robust Voice of the Customer (VoC) strategy is no longer optional. By actively listening and strategically acting on customerinsights, you can transform feedback into powerful business growth. Despite the fact that 95% of companies gather customer feedback, only 10% actively use these insights to make meaningful improvements.
AI tools like Thematic are a great option since they automatically analyze your feedback and determine the main themes and sub-themes in your customer data. Thematic also performs sentiment analysis so you know exactly how your customers are feeling.
Annette was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider and is regularly recognized by companies around the world as a top influencer in Customer Experience. Arie is a CustomerInsight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant.
She is now Chief Customer Officer at ClearAction Continuum. She is also a recognized Training Provider for the CCXP Exam, Author of 6 benchmarking studies and 3 handbooks, Professor at UC Santa Cruz Silicon Valley Extension, and serves on the CXPA Board of Directors. She led CX company-wide for 11 years at Applied Materials.
Sometimes in Customer Success, we think we’re not part of the problem because we deal with customers all the time. But you are if you’re not the constant source of customerinsights to every other part of the organization, and Customer Success ops is usually the main owner of that.”.
Sometimes in Customer Success, we think we’re not part of the problem because we deal with customers all the time. But you are if youre not the constant source of customerinsights to every other part of the organization, and Customer Success ops is usually the main owner of that.
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